Lots of new brands popping up inside of 109 and out. I’m going to start with the Shibuya 109 Tower of Power brands and break them down with previous, looks for Fall 2013, and shop staff style from all 3 new stores: Heather be, GeeeekS, and Secret Honey
Heather be website
Popular casual brand “Heather” (shop staff snap here) has been branching into a more Shibuya-style with their mini-brand Heather be. Shibuya 109’s blog calls it an “Edgy and Lowbrow brand with a touch of 109 in it”. Lowbrow…?? I don’t really see the Heather / Heather be differences yet, but Heather is a nice casual brand with a good price point.
Here are some of the Fall 2014 looks by Heather Be modeled by the Heather Be shopstaff at the Shinjuku Lumine EST store (ameblo)
Their shop staff are super cute. I’d buy that mohair set-up in a heartbeat. Love texture!
OneSpo’s Autumn catalog is out and it has adorable cute dressing shows all the cute and originality that is One*Spo specific design. Lots of gyaru clothes to enjoy for the eternal One*Spo lover.
It’s a shame I don’t blog about SLY much because it’s a massive chain of gyaru stores. SLY is always in popular gal malls, but its edgy enough that a lot of fashionable types not into gal go for its fun accessories and other interesting looks. Below is a rundown of their catalog for this season, shop staff style, and other news.
number of stores: 33 in Japan, 6 in Taiwan, 2 in HongKong
shop blogs: http://ameblo.jp/shelttershop/
style concept: Edgy casual
Casual powerhouse Gilfy finally put out their Spring catalog and it reflects all their typical style: damage, denim, crazy Gilfy brand Engrish, tough mannish leather accessories, stars and layering.
katakana: ダンス エルビー・ゼロスリー
online store: http://gilfy.com/webstore/index.html
number of stores: 11 Gilfy stores + 9 Gilfy Markets (Gilfy ReDark and Backs combined stores) + 2 outlets
style: casual rock
Gilfy Spring Catalog