A post all about japanese gyaru magazines, your textbooks to gyaru style it’s part of the Japanese Fashion University posts, a series of posts that go further in depth into Japanese style.. I always find it silly when people think gyaru style is small. 16 magazines supported and it’s small?! (dafaq) With such a wide range of styles and ages represented you’re sure to mix and match to find your preference.

Data found from Japanese wiki, Digital Zasshi and Magazine-data. Covers are from the most recent issues taken from Fujisan.




jpn: 姉ageha
site: http://aneageha.com/
since: 2011
style: Adult gyaru, beauty

A relatively new magazine that bills itself for the 25-35 crowd. Less flashy dressing than Ageha, but similar target audience. Many of the models also model for Ageha. It’s worth noting that many of the popular Ageha models are currently in this age group (Sakurina turns 30 next month).

Edit: AneAgeha like all InForest publications went bankrupt, however AneAgeha was rebirthed by SCawaii’s publisher and is still printing (8/2014 update)




jpn: ブレンダ
site: http://www.blenda.jp/
since: 2003
style: oneegyaru, cool, overseas style, gossip
popular models: Reiko Ide, Yui Hasegawa, Natsumi Yoshida

Blenda is the oneegyaru key magazine started by Popteen during the Oneegyaru boom to build an older audience. Focusing on simple mixed with glamorous. Their models have a high-low mix to their outfits: brand bags or watches mixed with gyaru brand clothing. Their dressing is often inspired by popular celebrities (mostly Western).

Edit: Blenda printed its final issue for September 2014. No news on where the models have gone (8/2014 update)


Decolog Paper


jpn: デコログ
site: http://www.dclog.jp/m/Index
since: 2010
style: blogger, adult gyaru

Another blogsite to paper. Decolog makes a bi-monthly magazine focusing on street snaps and shop staff style. Popular models are on the cover, but it’s geared for the regular older gyaru.

Edit: Decolog Paper last published 5/2014 issue. It has since decided to change its name to Dorothy Rose and aim towards an older audience. (8/2014 update)

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