After my Rady Shinjuku Lumine shop staff theft post I promised I’d post about the Rady Tokyu Plaza ladies. The Tokyu Plaza girls have lived under the shadow of the more popular Lumine EST store but with that store gone the Tokyu Plaza one in Omotensado is bound to be booming with business.

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Two fabulous casual Rady styles. Love how a jeweled tunic and jeans just looks so Onee casual with a comfortable pair of heels and the right make-up and hair.

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Both short haired! I love short-haired Oneegyaru. They still really look lovely and put together and show how it’s not just long-hair that makes lovely Onee hair.

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The store is centered around a jeweled diamond. It’s really big and pretty.

Sorry to block out the shop staff’s face. She was caught off guard and looked a bit severe so I didn’t want to show a bad pic of such a pretty lady.

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The girl on the left’s wonderful make-up and delicate accessories.

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I love how her lipstick matches the Rady logo. And somehow works with such a cool-toned outfit. Looks very summery!

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Even super cute from the side. Such lovely hair with volume Onee curls.

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The girl on the right’s nails were spectacular. Perfect Rady style without using the traditional prints. I really want to recreate those Swarovski hearts sometime.

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This is a photo of the store I took when it first opened in 2013. The style was much more neon back then. The whole look seems to have softened. The store is still beautifully white and sparkly and gorgeous, however.

The Rady Staff Blog constantly updates if you need more Rady.

Rady Spring picks

Rady has been putting out their Spring collection on-line (http://rady.jp/) and have been selling out as quickly as they stock it. Even with the scandal of earlier this year the brand doesn’t seem to be slowing down. I don’t know how Onee I put myself as. I guess I consider my style more vintage-cute-lady, but this Spring’s collection has gotten me wanting so much.

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Left: the peach tone looks so nice for summer without being another pink item in the overloaded pink of Onee styles (lavender, blue and yellow also popular this season). And I like how this piece gets away from the trend of just a jeweled neckline.

Right: I love a onesie that is loose on the top and does a nice flare out with shorts really leg flattering.

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Two really body flattering prints.

Left: Set-up that focuses the light upward and towards the face and makes the bust look bigger. It also does an arm flare so the shirt doesn’t make the arms look bigger and allows for more air flow during the horrible summer months.

Right: A long narrow front makes the body look slimmer.

Rady is not only killing it with their original prints but how body flattering they are. I was going through their webstore again and found example after example of how they really thought of a woman’s figure. Like how the flared sleeves conceal a smaller breast shape, or how this higher waisted dress flares just enough to be belly flattering.

Mini side rant but I see a lot of brands just slap prints down or do a cut on a dress and it doesn’t seem it corresponds to how the feminine shape is at any body type. I really love that Rady (also Datura) are thinking about the shape of the woman and how to flatter it best.

I will definitely be taking more photos of Rady staff this Spring because I’ll be shopping there a lot.

In case you missed it: Previous Rady posts including more Shop staff snaps | Over 100 shop staff snaps across Japan

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Fint Japan is part seiso, part otome, part otona kawaii and all great as demonstrated by these super adorable shop staff. Nagoya Passe is a great mall right near the main Nagoya train station and always has stellar staff. The Fint Nagoya Passe store is quite small, really just kind of a short spur of a place, but always has great staff manning it. I went there last Spring and last Fall and I’ll probably be back this Spring because I do love Nagoya and a quick drop to Passe is always fun.

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The whole gang at Fint Japan Nagoya Passe!

So much individual style. Their shoe choices are just so damn cute!

Gingham again will be a trend for Spring. Gingham can’t be stopped. Along with girly denim.

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Fint Japan staff are the best. I love this giggly shot.

I wouldn’t have paired that seashell look with gingham, but I think it looks cute together. Fint has such a mix-and-match style. You can really take it a lot of style directions.

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It’s always the great details that keep me going back to Fint, and their great prices. Check out that super detailed seashell collar and her cute flower headpiece.

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Two girls were both rocking the double braids so I guess it was a trend within the staff. I like how her clear rubber bands don’t distract from the style. I think her coordinate and style look very otome. A detailed collar over a cardigan and a girly prim length skirt.

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Some really cute lashes on this girl! Lashes may have started in Japan as an everyday gal thing, but they’ve really dissipated and now everyone wears lashes. This girl reads as very seiso to me. Straight hair, dainty acessories, girly outfit but still simple and clean.

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Her hand painted nails and delicate accessories really seemed to match her sweet personality.

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Maybe a bit hard to tell but mermaid nails! Even though her nails are grown out I think they’re still pretty. It’s a process of everyone who has nails.

Previously: Fint Japan brand introduction | Other Fint posts including more shop staff snaps | Shop staff snaps all around Japan

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Sly Japan  girls are so cool. I feel like that could be my whole post about the brand and sum it up. In this post I will say cool too many times to ever think of myself as cool. But that’s the word for them, effortlessly casually forever cool. Sly and Moussy are largely neglected by overseas fans of Japanese fashion. Which is crazy because they’re everywhere in Japan. Part of the Shellter group with Rodeo Crowns, Rienda, Avan Lily among others, they have stores in all major malls in Japan and do well each season no matter the big trends.

While I’ve discussed how older gyaru go to NeoGal and Oneegyaru, they also visit Sly and Moussy. Which can be considered Oneegyaru but really just “Cool” type. That’s what you’ll see it marketed in magazines (mostly Jelly, SCawaii and Vivi). Before there was Mode Gyaru there was always Cool-type.

A little bit of history:

Sly Japan (http://sly.jp/)(スライ) was founded in 2002 after Moussy and was modeled to be a 109-kei (meaning 109-style) brand. Sly’s concept is mainly casual cool. There’s a focus on denim, as with Moussy. Sly focuses on bold colors, retro prints, chunky jewelry and quirky shoes. They’re known for their long-time collaboration with the former street artist Keith Haring estate.

The SLY girl:

I blogged about SLY first in 2012 and their shop staff and look is pretty similar to what it is now. Even my 2013 Okinawa SLY girls look close to the ones I’m showing for 2014. Somehow it’s cool and feels trendy but it stays the same. You can just spot a Sly Japan girl on the street. Maybe it’s the statement jewelry mixed with casual style, but there’s a lot of Sly devotees.

Like sister brand Rienda with their Rienda Girls, SLY Japan founded its own super blogger group called SLY CHICS (http://ameblo.jp/slyshopstaffblog/).

Sly Japan staff – Shibuya 109

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I’m really glad I got to take so many photos of her make-up. I think she’s doing a lot of things popular with Shibuya and Harajuku stores that are not dealing with fanciness (i.e. no DIA or Swankiss). Instead she’s doing straight brows that are a bit thick, eyelash extensions and a bold lip. Also she’s sporting the short hair trend really sweeping across Japan. I love a girl in a hat, especially a short haired girl not afraid to wear one.

A Sly girl:

Cool colors? Check

Basic yet interesting? Check

Statement jewelry? Check

Retro print? Check (inside the coat)

Cool style makeup? Check

Sly Japan – Hiroshima Parco

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Sorry for the photo color changes. Shops in Japan can have horrible lighting and it’s a pain to after balance. Yet it’s another spot-on SLY Girl and could spot at 20 paces.

She’s simple but cool and polished. Again another statement jewelry piece on a monotone outfit.

She’s also doing a few styling things I really enjoy like a rolled up jean and a short pointed boot. As well as loose waves with a fluffy beret to give volume. Oversized coats were big for Winter and they’re slowly moving into Spring with loose airy robe styles.

While this Hiroshima staff has decided to forgo eyelashes or extensions she’s still echoing the big trends: more natural eye, bold lip, straight thicker brows.

Even though I’m showing two monotone girls SLY loves its prints. The green dress behind her was also done in a top and skirt. Like many brands SLY has a print they’ll do each season in a lot of styles.

Sly for Spring 2015

Sly has put its catalog out for Spring 2015 already. The theme is Western Boho. You can view the full catalog on their webstore here.

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This is the season of denim. Expect denim in every form across every brand.

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Even though this is a kitschy look and not commonly sly there’s still a big statement necklace and a funky accessory and cool shoes.

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Classic but modern Sly: Retro print, statement jewelry, basics as a backdrop.

 

Here’s a sample from the Sly Chics blog about their style for Spring 2015 which shows more how it’s styled in real life. Like I said the look doesn’t change much but still the girls look current.

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SLY can do short and have sex appeal but it’s not attracting, just to show off how cool you look.

Sly is using this print as one of their main ones for the season. Like many brands they have signature prints for the season.

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Fringe is coming back! Woohoo! Love the more boho and less western look of that bootie.

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Basics in different colors, heels, and a statement jewelry piece or two. An easy SLY girl.

 

Similar brands to SLY: Moussy (big sister brand), Lily Brown, Evris, Murua and Emoda.

Sly has been doing Sly since they came out and even though both staff have a bit of “mode” to them, really they’re “cool” looks. Again this look and brand are popular in Japan (and rapidly expanding in China). In most every bigger city in Japan you’ll come across a Sly Girl. Cool, simple, well styled, just a hint of flash. She’s neither Otona Kawaii nor Motekei. She’s just cool.

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One of the more bizarre posts I’ve made about gyaru brands and shop staff, Rady shop staff in Shinjuku Lumine EST were arrested and charged with stealing clothes.

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Rady charisma shop staff HyeonJeong and Risa currently in jail for theft.

Rady shop staff thievery news

On February 3rd three Rady shop staff were arrested at the main Shinjuku Lumine EST store. The one I previously talked about as one of the most successful stores in Tokyo.

I previously quoted in the gyaru decline article that “Rady currently reports profits from only its Shinjuku Lumine store as 60,000,000yen monthly. About $500k a month.”

Those arrested were current employees and popular shop staff Ko HyeonJeong (高賢貞) and Katsumata Risa (勝又里紗). Along with former staff member Kaida Ren (海江田廉) a guy.

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All three together including former shop staff Kaida Ren.

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Formal police layout to show the clothing they took.

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Taking around 25 coats and jackets worth about 10,000 USD

They were arrested for taking 1.1 million yen (around 10,000USD) worth of clothing last November through December from the Shinjuku Lumine Est warehouse in the basement below. Taking mostly big items like coats and jackets. The news program reports the items mostly coming from Hysteric Glamour which is a pricey denim and casual brand.

It has come out during the investigation that they have looted various warehouses and clothing thought to total 5 million yen ($45,000USD) starting in Spring 2014.

They realized they could enter a warehouse as long as they said they were shop staff and take whatever. They always took clothing from stores other than Rady.

According to a news report the people are reported as doing it solely for money.

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“I wanted some extra cash.” says Risa

In a statement they said they wanted some extra cash and their regular salary wasn’t cutting it. They made the money by reselling the clothes to thrift stores. The news program reports reselling mostly to a used store in Shimokitazawa.

Despite the glamorous appearance of shop staff, Rady Shop staff who work there only get paid around 880 yen an hour. For those curious HyeonJeong’s instagram.

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Risa being arrested

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HyeonJeong being taken away.

A news report about the thefts.

Shinjuku Lumine EST Rady closing

Rady’s parent company SMBrand issued a formal apology on February 4th but it’s been silent since then. Yesterday February 21st Rady announced on their official blog post that they were closing their Shinjuku Lumine EST store. They have also wiped out any trace of HyeonJeong, Risa and Ren from the shop staff ameblo.

Founder and designer Shizuka Mutoh wrote that the Shinjuku Lumine EST store will be closed because of this business. The Omotesando store will stay open as well as the Osaka location. She aims to make the Omotesando location the jewel of the brand. I have a blog post coming with Rady Tokyu Plaza Omotesando shop staff and I’ll show off the store!

 

This is a big blow to Rady. It’s their most expensive store and was only renewed a few months ago.

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The glass casing around the chandelier print was actually their dressing room that fogs up when someone uses it.

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Along with that there were 2 video walls and Swarovski decoed earphones in Rady prints.

Good luck Rady and good riddance thieves.

News sources:

Mainichi Daily English about the original arrest

Breaking News JP

GirlsChannel chat about the Rady thieves. 

A big thanks to Oneegyaru lover Charlotte keeping up with the story and updating on the closure. 

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