Along with letting me photograph the mon Lily store in Ikebukuro P’ Parco, the mon Lily staff kindly agreed to pose for shop staff snaps for the blog. I’m glad I got to photograph them. I feel like their style is more reflective of everyday Larme girls. Swankiss seems to get the reblogs and hype with good reason. But Larmekei and Larme Magazine aren’t really about just flashiness or flounces.


The angel wall proved the perfect place to take photos of them. I really need my own angel wall!

Since it’s a new store I guess there wasn’t a shoe requirement. It usually depends store by store if the brands make the shop staff wear their own shoes or not. I wonder if the girl on the left was a rock style lover?


Lovely close-ups of their outfits. Everything looks very nicely tailored on them. I really like the interesting fabric/texture on the girl on the left’s romper (found here).


They’re actually in matching tops with little hearts cut out of them (seen here).


Outfits suited to two angels.


Recently Larme is trying to focus less on eyelashes (judging by their current magazines makeup sections). She decided to forgo them and just focus on circle lens and liner. She also decided on a pink-red shadow under her eyes instead of sparkly for eye definition. This is an upcoming trend about how to deal with eyebags and definition. Using colored shadows instead of sparkle to give the eye more impact.

When you scroll up to the other photos her eyes are definitely making an impact in the shots not as close-up. So surprising without eyelashes and darker shadows.

The other shop staff went the eyeliner and eyelash route, so both are working for the brand.


You can see her red-pink under eye shadow from this angle better. I’m unsure if it would work for my eyeshape, but the trend is neat.

She’s also in simple Seiso hair with a trend velvet ribbon. Little velvet hair ribbons were big this Winter across most genres. I love how the collar frills and stands up so well. I may have to get this top.

mon Lily in Larme magazine

Sorry about the quality of these pics. I just don’t have the time right now to take better pics and my back dies each time I scan so that’s off the table. I’ll try to do some better shots of other parts of Larme later. Definitely when the Larme series continues.


Larme issue 13 did retro style icons mixed with current clothes. They used Yui Kanno x Jane Birkin and a Monlily dress styled as a top and dress.


Then Maria x Brigitte Bardot which is tons of great inspo


All the possible outfits. Love the knee length Larme feel.


The blue apron dress on the right is a Larme x MonLily collab.


Another Larme collab. This cute coat.


Adorable shoes and barrettes paired with more pricey items from Isbit Daikanyama (another store featured lots in Larme magazine).

In case you missed it this is a three part quick series of posts about mon Lily and Yumetenbo. 

Part one: Yumetenbo’s niche fashion forrays and mon Lily’s Ikebukuro store

Part two: mon Lily review and picks to buy now for Spring 2015 

Part three: mon Lily Ikebukuro shop staff and images of mon Lily from Larme magazine (this post)


A post tomorrow for Christmas all about Christmas photos from Japan and then a break. But hope you enjoyed this full peak into the brand and more Larme in the blog  :loveword:


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Datura (ダチュラ) is a latin name for a species of angel’s trumpet or in our case Datura is a species of fabulous Oneegyaru brand. Produced/Directed by Riena Komatsu (小松玲奈) (twitter | ameblo). They have 8 shops in Japan including one in Shibuya 109.

Currently the Datura look is situated around “ゆるエロ” Yuru Ero or loose sexy.

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Reina Komatsu herself is showing it in a set of sexy selfies.

Traditionally in Japan the neck and shoulders are th0ught of as very sexy (the unpainted neck of a geisha). Datura is running with this offering clothes that just want to fall off the shoulders. Or offer beautiful back details.

Datura’s Riena Komatsu showing off the Winter Looks

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More shots to view on their webstore here.

It’s shockingly a comfortable look. Big chubby knits that you can snuggle into. Silky tops that feel cool against your skin. All skirts and shorts with elastic. Except for the heels there’s not a lot of discomfort in Datura. There’s also a lot of emphasis on back details which I love. I know in the selfie couture of life back details mean nothing, but in our daily runway life back details always look awesome!

Datura’s Easy Mix System

The brand has a very mix-and-match styling option. It’s easy to throw a chubby knit over a tight onepiece. Or mix that silky blouse with a layered skirt.


I picked a few items from Datura to show just how easy 6 items will make you a ton of outfits.

Some examples: Knit + dress. Knit + blouse + skirt. Dress + Skirt + Coat. You could make a week’s work of outfits from 6 items.

Bonus four of those items could work into Spring: dress, skirt, blouse, shorts.

Check out the shop staff below to see some of these items in action.

I actually bought that sweater and the blouse. I really want those pearl detail shorts now. :smiley:

Datura x Larme & AneAgeha

Little did I think the two magazines would fit a brand together, but Datura is advertising in both. Particularly AneAgeha and Sakurina. However they are trying to get into the Larme look.


I was shocked at the Nagoya Passe location to see Larme’s Risa.

But inside the current issue of Larme 13 there is only a one page spread that is more of an ad for the Datura coat she is wearing. Of course if Datura spends more money inside Larme magazine, we’ll see more coordinates. That’s how magazines work.


But of course the renewed Ane Ageha is where DaTura and sister brand Delyle Noir’s key audience is.

A multiple page spread all about the brand.


Because I love Datura.

Their “Darling” Knits are God.

Gotta agree. They’re so comfortable. I wore mine one day in Japan and thought about going to a Datura store that and seeing what other one I wanted because it was so comfortable and the loose style kept cold air flowing when needed to cool off.


Their prints are spot on!


There’s no wrong way to wear their coats.


Their watches are easy to style.


And Datura showed up in their hair section.

Datura Nagoya Passe Shop Staff Snap

I finally went into Datura in Nagoya Passe (previous posts). I had passed by it in the new Osaka Umeda OPA and saw this super cute sweater on the mannequin which piqued my interest.

My salesperson was super nice and also funny. She almost said no to having her photograph taken because she said she didn’t spend much time on herself that day. Personally I think it’s great to see because you can see how casual and young Datura can look contrasted with Riena Komatsu’s polished adult style.

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I actually bought the sweater she’s wearing. You can see it above in the capsule collection as well as the pearl shorts she’s in. The loose bow in the back is super cute casual or can be puffed up.

On the first picture if you look for it you can see a cute gold charm on the sweater. It says the brand and it’s removable for washing. I thought it was such a cute touch. I’m really ready for Texas to get cold again so I can wear it more!

As I’ve said before a lot of gyaru types are suffering, but Oneegyaru seems to be holding strong. The brand’s price point is about 1,000 yen cheaper per item than Rienda but the quality is still quite good. They’ve already sold out of many items but I really checking out the brand if you’re into Onee. Several shop staff blog about their new arrivals. You can check out all the Blanc Closet brand bloggers here.

I’m really excited to see what they’ll do this Spring. Expect more posts on this brand if it was anything like Winter!

Looking for more shop staff snaps? Stay tuned and view over 100 previous shop staff

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Liz Lisa Shinjuku Alta is the largest Liz Lisa store in Japan and although it’s in a dying mall Liz Lisa always seems to have busy shoppers inside its wide store. Alta lies near the East Exit of Shinjuku station (you can even reach it underground if weather conditions are not hair favorable). One of the main reasons Liz Lisa has such a dedicated crowd is their extremely friendly shop staff. In all my time visiting their stores across the country I don’t think I’ve ran into even one unfriendly shop staff. Liz Lisa Gal head Risato Hara works at this store so you may run into some famous ladies here.



Classic Liz Lisa style. Softly curled hair, a loose girly knit paired with a flouncy tank top, and the short flair skirt-pants, and preppy yet girly shoes. This style is produced every season no matter the weather or trends. Her extensions are really nice.


Hair envy! Her soft girls and pink bow really accent her all pink and white outfit well.


Check out her soft make-up. I’m sure most of it is in the Liz Lisa cosmetic line.


You know how you can tell someone is lovely by her smile? This girl shows it.

I’m so behind on shop staff snaps that I have six more Liz Lisa girls to showcase, all which are lovely. Please stay tuned if you love to see Liz Lisa style close-up.

Looking for more Liz Lisa posts? I’ve got you covered! So many Liz Lisa shop staff to come and mentions about their new style soon. But for now check out previous posts here

Looking for more shop staff snaps? Stay tuned and view over 100 previous shop staff

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Sorry I’ve been slow these last two weeks. I’ve caught a virus that seems to sap my strength and I zone out writing half a post. I promise more writey and less snappy soon. I am spamming my twitter (miss_mitsu) and instagram (mewmitsu) lately so please follow if you’d like mini-updates.   :dotbow:


Venus Fort outlets in Odaiba is one of the rare outlet malls in Tokyo that offers gyaru brands. Sadly like the other outlet malls in Tokyo it’s a bit out of the way. Since Gotemba outlets requires a bus ticket and the whole day, Venus Fort is the best outlet option. Venus Fort is located in Odaiba and costs 490 yen one way to get to from Shibuya, and 40 minutes by train. Odaiba is dying a little as a destination, but there is enough to do if you’re curious and have the time.

Since getting to Venus Fort costs 1,000 yen round trip I’m unsure the amount of savings you’ll feel doing outlet shopping. But I did find some items I wanted and wore them already again this Fall so I guess the trip was worth it for me.

Outlets feature a bit of old season and current season run-off. The discounts tend to be only 10-40% off so don’t expect to walk away with steals. But any discount is a good discount right?


My recommendations for discount gyaru shopping in Japan:

Resale chain Kinji is one of the only stockists of old gyaru clothing. Resale shops are quite popular in Japan and I’ll be doing a whole series on vintage shops across Japan, but Japan stores just don’t treasure their brands.

Outlet malls if you’re in the area. Or outlet events are new concepts with better rewards. Mark Styler (Emoda, Murua, Laguna Moon, Evris) and Tokyo Kawaii (Jugeetta, Liz Lisa, Tralala) are big on doing outlet events. Tokyo Kawaii recently held one at Sanrio Puroland. Yup Hello Kitty goodness and Liz Lisa cute clothes at discount. Subscribe to their e-mails for updates on their outlet events.

End of the season sales. Two weeks after Shibuya 109’s big end of the season sale in January and July is when stores are really trying to kick out the last of their merchandise.

Fukubukuro. Sometimes a big bust but with brands now doing early reveals it makes it less like a lucky bag and more like a sure thing. 2015 OneSpo bag early reveal is now sold out and for good reason. Such a cute Larme pop mix.

Discount gyaru stores like chains such as Cryx always have cheap deals on current trends. Shinjuku Alta and Ueno aBaB house a lot of these stores in Tokyo. Nagoya Osu Kannon is another big cheap mix. Amemura in Osaka has some. Kyoto Avanti just three years after their big opening now has a lot more discount shops. Even a Liz Lisa outlet store.


My horrible photo I took a week ago. Kyoto Avanti used to have a huge Liz Lisa store but now has a Liz Lisa VSOP, their new outlet concept.

With the horrible economy, I think especially outside of Tokyo a lot more shops will make outlet concepts a new store outside of the basic outlet malls.

Venus Fort Odaiba Tokyo


Venus Fort in Odaiba was constructed in 1999 when Odaiba was full of promise and Japan was flush with money. Odaiba was going to be the island escape smack in the center of Tokyo. It’s an artificial island and everything looks a bit chintzy and already faded even though most of it is only less than twenty years old. Venus Fort was trying to do Venice but really feels like a copy of the Las Vegas Venetian shopping center without the river and high brand stores.


The classy exterior store window of Lip Service outlet


Indoor Outdoor feeling of Venus Fort


Venus Fort now with Titty…and co


Don’t be fooled by some of the names such as “Unspace” its just Mark Styler’s way of terming their more youth brands into one outlet stop.

Moussy BackStock Shop Staff

Moussy backstock is a store selling only Moussy despite it often being grouped inside Japan stores as “Sheltter“. This Moussy outlet actually had a lot of selection and an open floor plan so it was easy to browse. I ended up getting a top I had seen in Moussy stores in Japan but had passed on. Yay for me since it was 20% off and still current season.


Even though I took this Moussy shop staff’s photos last fall she’s really representing Moussy style and could be current Moussy. Maybe exchange for an oversized jacket, but she’s still in the classic Moussy look. Polished, casual and cool.


Love the thoughtful styling of hunching up her jacket sleeves and untucking the shirt. Much more casual even though the bottom half is a bit dressy.


She styled her skinny jeans well with pointy shoes and a relaxed coat. Pointy heels and relaxed style? She did it.


Short haired girl working her cut very well. Traditional Moussy/Sly accessories, big and chunky.


The mannish casual Moussy watch suits the style.


Along with her own other silver accessory.

I’ve got another pair of shop staff to show from Venus Fort, but if you’re in the area check it out. You may find a good deal or two.

Looking for more shop staff snaps? Stay tuned and view over 100 previous shop staff

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