A big trend happening in fashion houses across the world from Burberry to Tom Ford to Tommy Hillfiger is the “See now buy now” approach to fashion. The see now buy now approach is what walks down the runway is immediately available to purchase on-line to the everyday consumer. Instead of months waiting for a item you saw on the runway I’ll with arrive via express shipping days after seeing a leggy model strut it down the runway. From runway to street view in moments has been the dream for fashionistas but it’s becoming a reality.

For Burberry and Moschino and others this means the Winter 2017 shows that happened last month. You can read all about the nuts and bolts of how brands like Burberry are doing this in this business of fashion article: How Burberry is Operationalising ‘See Now, Buy Now’.

Is see now buy now happening in Japanese fashion? Not yet, but signs point to maybe.

merry jenny spring summer 2017 see now buy now

Merry Jenny Spring 2017 now with gorgeous freckles

There are big hurdles for Japanese fashion because it’s not made to work that way. This month’s Japanese high brand fashion week: Amazon Tokyo Fashion Week was a Spring/Summer 2017 affair. Most off-the-rack brands only go a season out so it would be Spring Summer 2017 for now. Instead of the high brands one more season ahead, New York Milan and Paris all showed Winter 2017 looks.

Most off-the-rack brands (all Shibuya 109 brands, Shibuya Lumine brands etc…) do not do fashion shows, or when they do they are mid-season to push more season sales (Tokyo Girls Collection, Kobe Collection etc…). Instead they do exhibitions ( 展示会 tenjikai) which are showrooms of the clothing and from seeing these samples select shops (which carry a wide variety of brands online or in stores) and models/talent/press can preorder these items. These preorders come out pretty much the same time as they do to the everyday consumer but doing these exhibitions generates hype from models and talent and sales for the season from select shops.

Giant clothing company Mark Styler (aka Runway Channel website) which runs Mercury Duo, Dazzlin, Laguna Moon, Murua, Emoda, Gyda, Evris, Merry Jenny, Eat Me, Jouetie and others has decided to make a tiny change. This week during running their three days of exhibitions they also decided to release catalog and preorders on the Runway Channel website for the Spring 2017 collection. Thus far only Merry Jenny and Evris Spring 2016 are available but only for a week. But this is a significant shift by a very large clothing company to get closer to the see now buy now approach.

The clothing preorders which release from Janurary to March is the traditional “1st collection” time for Spring/Summer releases. Which about 30 items from Evris and 13 items from Merry Jenny this isn’t a huge amount for such a giant as Mark Styler.

I’m very interested to see how Mark Styler’s plan works. They chose two of the brands that skew younger and have few stores compared to the giants of Dazzlin or Murua. Checking the webstore rankings many Evris Spring 2017 items are in the top 30 so it’s showing promise in this infant stage. It is worth noting that the Evris phone case is the biggest preorder item because it’s much easier to decide what your phone is going to wear 6 months from now than yourself.

This approach is not new to Japanese fashion accessories centric brand Honey mi Honey and girly adult Rosary Moon do tend to put their collections up far in advance and often right after the exhibitions for preorder. However both are smaller brands run by smaller companies. Neither capable of shoving the trends.

Some pros to consider: It’s definitely not as close to see now buy now as Western high brands are doing, but this is also a start of dropping the curtain between the tastemakers of buyers and press and the everyday consumer. A more socialist fashion plan? I’m for it!

Some cons to consider: The concerns as business of fashion has put them is do these early presales hurt the regular season sales? Are people over shopped before the season even starts.

 

After all that how about some visuals?

Evris Spring Summer 2017 First Collection

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Trends to note: Contrast denim (I see this becoming big ss17), Embroidery carrying on. Printed and lace over jackets instead of the thin cardigans from last year, chokers, low necks, and vintage-feel items.

Merry Jenny Spring Summer First Collection

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Trends to note: mules carrying on from Fall 2016, wide pants continuing, sheer overdresses, frills and flounces (big Spring 2017 trend across all brands).

The first pair of pants actually have pearls sewn to the front. I’m all about it.

 

A week only seems quite short to test the waters, but hopefully this trend continues. I’m enjoying the curtain a little lifted.

 

 

I’ve gotten a little bored of Snapchat so I’ve fully moved to instagram stories. I used to not post much on Insta, but I’ll try again  :heartguy:

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I’ve had tons of topics to post lately but I keep coming back to Ank Rouge. Some fall trends I want to talk about, summer tips, Disney Tokyo survival guide, more vintage, some skincare reviews, some make-up reviews. But I keep going to back to want to talk about Ank Rouge, since this blog started as a trend blog and it’s still my interest.

Ank Rouge basics:

katakana:アンクルージュ
since: 2010.
number of stores: 10
head: Rie Matsuoka
style: Sweet girly now Larme Street
insta: https://www.instagram.com/ankrouge_official/
webstore: http://ailand-store.jp/

Some Ank Rouge History and Okarie distancing

Ank Rouge started in 2010 by Popteen model Rie Matsuoka, aka Okarie (松岡里枝 croozblog, insta) . She has helping with the design and look of the brand under the title “Creative Director” and in the beginning Ank was Okarie and Okarie wore Ank. She may have been the Creative Director but she was also the image model aka the face of Ank Rouge.

Since 2015 there’s been quite a distancing of Okarie’s tastes and Ank Rouge and now Ank Rouge is a different animal. Okarie is now very Seiso/Otona Kawaii and prefers magazines such as Bijin Hakka and Sweet. Ank Rouge is now very street Larme. I’m going to show the new collection first, some old images and also some thoughts on the new Ank Rouge look.

Ank Rouge new style “Innocent Black” for Fall 2016

For the Fall Ank Rouge now has two new image models: Vivi main model Emma Jasmine(瑛茉ジャスミン insta) and Larme model Nana Katou (加藤ナナ insta)

Their theme for this collection is Innocent Black. The main concept for the collection is girly and monotone looks. It’s not just sweet but coquetteish feeling. A street and girly mix giving a casual and playful atmosphere. Using black at least twice is the center of this look. <- their words translated

ank7ank1 ank2 ank3 ank4 ank5 ank6 ank8 ank9

I wish they showed off the clothes better but when they’re making such a dramatic change I guess lighting was needed to carry this new Ank Rouge.

In the past I’ve always seen Ank Rouge as a more tailored Liz Lisa or sometimes just a Liz Lisa knock off. :sweatbubble: Now it seems they’ve gone full Larme and if anything gotten edgey and appear very inspired by One*Spo.

Ank Rouge of Old

If you’re not familiar with old Ank Rouge here you go:

Ank from 2012:

Ank from 2014(?):

ank-rouge-early

Ank from 2015:

ank-rouge-pre

It’s obvious they were slow moving from Liz Lisa to Seiso and Larme, but this Street is a brand new thing for Ank.

Fall Collection Innocent Black worn by Shop Staff

You know this blog. The photoset of a collection is well and good but how are everyday girls wearing this? Specifically for this the Ank shop staff.

ank-shopstaff-look ankrouge-shopstaff-look6 ankrouge-shopstaff-look5 ankrouge-shopstaff-look4ank-shopstaff-look2

 

Well Ank Rouge has really stuck to the Street Larme profile with its shop staff. Some are still trying to bring the old Ank Rouge in combination, but it’s mostly Street Larme.

Trends to note for Fall 2016

Ank has shown off several trends to talk about for 2016. These are mostly Larme trends with a few trends heading into all fashion. All Fashion trends marked with a heart

  • Slip Dresses ♥
  • Chokers especially Ribbon chokers ♥
  • Collar details
  • Sukajans done different ways ♥
  • Robe-tie jackets ♥
  • Velvet ♥
  • Lace dresses ♥
  • “Dad” caps
  • Baby pink x black x white

Final Notes

ank-rouge

Although Ank Rouge has been talking up all these Street Larme looks. This set-up is their current Fall top seller. A more traditional Ank look.

ank-rouge-onepiece

Ank is part of a larger clothing group the Ailand group featuring Cecil McBee and Be Radiance. None really known for their prints, but I feel this print done in skirt and onepiece style is really worth noting. It reminds me of classic Jesus Diamanate and MA*RS prints but of a better quality than current MA*RS. My old style readers should pay notice to this cute print  :hearts3:

Is this change bad? Good? It’s for the chirruns!

I’ve been talking about the differences, but I don’t think this is necessarily a bad change in Ank Rouge. Lately there’s so much grown up fashion dominating Shibuya 109 brands. The Onee-gyaru and basics boom has taken over so many brands. It feels like there’s quite a pressure to grow up. I’m glad there’s a bit more youthful style in Ank Rouge. However I can’t see this winning over longtime Ank fans so I guess we’ll see how next season looks?

 Long time no blog? Yup

Everytime I post here lately I feel like I have to apologize for being slow. Blame Disney, Olympics and Pokemon Go this time. Really though it’s my aging computer and the problems that causes. If only I didn’t have to use my laptop to blog, but editing photos is necessary. Next year though! New computer! Hopefully I can afford it! Currently though I have some trips to take and trips are fun new computers are just new computers  :regret:

In the meantime I’m currently doing a 10 day Japanese and Korean face mask review on Snapchat. :happydance: If you want to see some shaky camerawork, me looking dumb in masks, and my derp voice you’ve got it (yay?). If not you can wait for the full monty to go on the blog later.

 

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One of the things I really enjoy doing when I visit for a long time in Japan is actually seeing trends in play on the streets and I got to see traveling how the Japanese Summer Fashion Trends this season played out. I blogged all about Spring trends for Larme, Otona Kawaii and Onee-Gyaru. But those trends are what brands wanted to sell. Right now what are young ladies in Japan actually buying AND wearing?

Since I pride this blog on real clothes and everyday fashion this is the most universal-doll post in a while.

I actually started writing this post right when I got back from Japan, but I am gudetama level lazy. I’m happy this got voted top in the polls on twitter. Although eventually probably all of them will come out on the Doll. If you’ve got a question or comment, I’m always twitter reachable!

trends-summer2016-japan-style-booms

Here are four shop staff from Shibuya 109 to show some of the trends I’m talking in this post: Esperanza, Duras, One*Spo and Cecil McBee

Bandana Print

バンダナ柄

This cute trend is really taking off. Saint Laurent did a long bandana print stole for Spring and I think it’s fueled the creative juices of a lot of brands. I saw tons of ladies at Tokyo Disney Sea twin with friends by wearing a cute cotton cut-sew and paired bandanas around their neck. It was very camper-cute. It’s also such a cheap way to be on trend for the season.

Moussy did a giant bandana print top-dress to push the trend further. And there’s also bandana-print scrunchies and other fun mixes.

japanese-summer-2016-trends-bandana-print-envy-m-shibuya109

To show how popular it is I picked just one brand: Envy M. Here it is done four ways. As a novelty battery charger, on the bottom of a t-shirt dress, in the flouncy off shoulder style like in the Larme Spring trend post, and worn off a bag

Trend range: Booming! It’s an everyday girl style.

Probability it’ll head into Fall: Duras paired sweaters with bandana neckerchiefs for their Fall exhibition so this is a yes. But I really think more paisley prints will reign in Fall.

Side trend: Scarves

Not as big as bandana print but scarves in all prints are popping up. Duras of course did hair scarves. Lip Service is selling them in pretty prints. Redy Azel were giving scarves away as a novelty. The shop staff at Redy Azel worked theirs in different ways like scarves as bracelets.

japanese-spring-trends-hair-scarves

Redy Azel showing off ways to wear their scarf novelty.

Trend range: Small but accessory trends are sometimes as important as clothing trends.

Probability it’ll head into Fall: This is something I feel is going to go into Fall and bring more color and prints than we’ve seen in previous Falls.

japanese-summer-trends-white-fedora

Left Rienda and Right Esperanza (a shoe store) but she’s in every trend right now denim as a dress, white cardigan, white fedora

White Summer Fedora

It was raining one day and my hair was not having it. I decided that was the day I was going to buy a hat. If you know me, you know I love hats. So I walked into Shibuya 109 and browsed most every store for a hat which by the way at Headstarr the hat shop in Shibuya 109 has Trump for President hats… and Hillary hats… American politics you just can’t escape it.

Again and again I saw the white loose weave fedora being displayed. From Murua to Spiral Girl to Sly to Lip Service. It’s definitely the winner of the hat of Japanese summer fashion trends. Like Goldilocks they all felt a little off, but I finally settled on one from Lip Service. Since then I’ve wore it every chance I could. I will probably wear it to death this summer. The open weave really keeps the head cool and I am all about that sun protection.

Trend range: EVERYWHERE especially in gyaru and otona kawaii brands

Probability it’ll head into Fall: 0! Total summer trend, but enjoy and shade while you can.

japanese-summer-trends-spagetti-strap-flare-dress-pants

Murua and Duras showing the silhouette of the season

Spaghetti Strap Flared Bustier and Flared Bottoms sets

The flared bustier is huge right now I’d say it’s the biggest Japanese summer fashion trend.I talked about this in the Larme Spring trend post. From Rienda to Lowry’s Farm. It’s for every kei. I bought three. It’s a really body friendly look except for those with hips since showing the waist is key. Hides the tummy pouch and many are even kind to busty girls (take it from a busty girl). They look stellar when paired with wide pants. They’re cute with boyfriend jeans. They pretty much look good with all pants and shorts styles for this season. Printed flared bustiers paired with wide-leg pants sets are sprouting everywhere. They’re in denim, resort florals, plain knit, white lace. All the trend patterns you can find a set-up.

The other mirror trend is a maxi or mini dress done in a flared bustier style. This silhouette is truly the shape of the season. And look how perfect it looks on vacation or at the beach. It’s so current and summer.

Trend range: As stated, so many. Flared bustier is the life.

Probability it’ll head into Fall: Murua has done them, but I’m not sure how sure a warm weather resort look goes well into Fall.

 

japanese-summer-trends-white-cardigan

Rienda, MA*RS, One Way just get on a cardigan with any look

Super thin knit knee-length cardigans

These are so huge right now. They’ve shown up on mannequins in front of every store from Resexxxy to Sly. I went into Cecil McBee and a pushy shop staff tried to make me choose between the four styles they had. FOUR!

I love this trend so much. First it helps with UV. Skin protection is key. Secondly they go long enough and around enough to hide everywhere cellulite shows. Back in 2012 I was trendwatching high-low skirts aka the mullet skirt and mentioned how they’re kind to hiding cellulite. Long cardigans do the same thing, without that mullet feel.

Cardigans in summer? Yes because they are super thin material.

Trend range: ALL. I think in every style you will see a bustier paired with a super thin knee-length cardigan.

Probability it’ll head into Fall: Nope. Chunky 3-d knits are the theme for Winter.

 

 

Other trends of note: Arm details on white tops (flared, lace), Denim as everything: dresses and tops and skirts and hair accessories, Border lettering, straight leg “mom” pants

 

 

Phew I’m finally done with this post! My photoshop keeps crapping out so I keep having to restart and fix. Because of this I may work on some less photoshop needy posts for a while. But since second in the twitter poll was summer in Japan tips, it’s my next post.  :stepup:

 

Which is your favorite trend of the season?

 

I’m planning on revamping my instagram soon, but only for blog stuff. Please stay tuned. I’ll have some sneak peaks of photos of posts and some make-up and skincare stuff on it too :)

 

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I decided to blog about Larme again, but to be honest I’ve felt recent issues of the magazine taking a different clothing turn than usual. I really like how Larme has picked up speed with the overseas audience and people see it as not so much OTT but more Seiso-like.

However… I picked up a recent issue of Larme magazine and I’m a bit befuddled by some of the outfits. Now I don’t buy magazines when I’m in America because I’m cheap and I’m like a little squirrel pilling up my acorns so I can spend in Japan two months out of the year. So I had a gap between issue 013 and issue 019.

But issue 019 is the December issue and there are just some head scratching pages. It feels odd to say something IN Larme magazine ISN’T Larme, but well that’s just what I thought.

Now Emii-chan kindly scanned some pages from Larme 019 if you’d like to check her blog  (you should be reading her blog anyways because the time she spends being a resource is always impressive).

Excuse my quickly shot potato iPhone photos. This was not for all the tumblr reblogs just to show the odd face of Larme right now. Many of the outfits in the magazine were very Larme, but I am still a bit wary.

Screen Shot 2016-01-18 at 12.47.23 PM

The cover which looks super Larme and beautiful.

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This is the opening fashion spread which looks more Vivi or Jelly to me. I just can’t see the Larme in this. I don’t hate the style, it’s not about my clothing choices just not Larme.

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This London Calling Duffle coat spread doesn’t really feature Larme outfits. Instead it’s more comfortable in Seventeen or another casual-kei teen’s magazine.

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Instead this “street snap” of a model features a much more Larme-kei Duffle coat style.

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I don’t know what to say about this look but well it’s just not Larme.

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This unflattering outfit (in a subsection about dressing flattering for your height) is also not Larme.

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Whole lot of nope. Red matte tights and patent shoes?

larme-019-notlarme

Very cute, but not what Larme is known for.

I found a few more examples but I don’t feel like harping on. Now I am wondering whether Larme magazine will take a more encompassing look on what is Larme-kei to get a larger audience, but at the cost of diluting its look?

This could just be a blip but I’m a bit wary of this direction.

So I’m going to talk about trends by Larme brands, but keep in mind I am not really sure on the direction because 019 left me perplexed.

Larme Magazine Possible Spring 2016 Trends

 

Larme Trend One – Biggest Trend! SHOULDERS

Off shoulder, shoulder accents, it’s all about the shoulders this year.

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Titty & Co | Rosary Moon | Honey Salon | Honey Mi Honey

Long-time fashion diva Donna Karan has said to always show off your shoulders because they never sag or wrinkle or really show fat. Beyond that it’s collarbones for everyone.

liliciousheartearrings

Subtrends to fit the shoulder trend:

Giant earrings –  lilLilly has been touting giant colored heart earrings (above) that suit the off-shoulder look. OneSpo also has a cute pair of rhinestone huge heartsI don’t expect chokers to be as hot because it breaks up the off shoulder look a bit oddly.

Cardigans – Because Spring can be too much of a cold-shoulder. Har har.

Larme Spring Trend Two – Flouncy Bustiers

larmespring-flouncy-bustier

Honey Salon | monLily | Titty & Co

Often with gaucho pants or a midi-skirt. Gone are the days of figure hugging bustiers and in are flouncy frill worth loose bustiers. Lots of good options for less-busty girls.

Larme Spring Trend Three – Relaxed Girly Set-ups

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(Left Rosary Moon | Right Titty&Co exhibition)

A Winter-to-Spring look. Although this is more of a sporty look Larme seems to be doing more sporty casual looks in its magazine. Even writing how to dress with sneakers and Uggs. Set-ups are everywhere and don’t want to die. This sporty trend is a new look for Larme brands.

 

Other trends of note – Frills!, Gingham Accessories, Sukajan, Lace Overdresses

larmespringtrendsmix

Rosary Moon | Titty & Co

Frills will grow and grow across Larme fashion I think. The tiny prarie flower print with a frill bust is a good Spring trend look. While the Lace over by Titty looks a bit boring I expect Larme to spice their styling up better. Of course delicate lace blouses are forever a Larme staple. One of the Larme essential buys I’d recommend when starting a Larme wardrobe.

larmetrend-sukajan

OneSpo | MonLily

Sukajan! The colorful satin bomber jackets. They’re really becoming popular this season. Onespo has done some really cute looks with them like this sweatshirt style. monLily is not a true sukajan but bomber jackets will show up more in Larme because of the sukajan trend.

Also… denim and gingham shoes, knee length everything.

Thankfully Larme isn’t short of cute clothes to focus on and getting back to refining what the real Larme look is. I hope Spring magazines pick up again and give Larme the style honing it deserves.

….I wonder if I said Larme 80 times in this post.  :mrgreen: