I came across an article in Model’s Press with a woman who works as “Press” in DRWCYS. Since Western apparel runs a bit differently I thought this article would be interesting to readers interested in the nuts and bolts of how Japanese fashion brands run. Model’s Press does a few of these interviews to show different career paths. I will try to translate some more to give people a better understanding of Japanese fashion brands work behind closed doors.
DRWCYS (ドロシーズ pronounced “Droshi’s”) is a brand I don’t speak about but it tends to be a bit older-skewing than this blog. It’s centered on 20-30 year old women and its keywords are “trend, casual, and bohemian”. It was created in 2008, but 2010 was its first shop so it’s been around for 10-13 years. It’s a brand that’s featured in Sweet magazine, JJ, Bijin Hakka, and VERY. So mainly 20-30 year old magazines.
This is not a full translation word for word as I’m lazy and I really need that Japanese refresher course I plan on taking Fall in Tokyo. So bear with me…
photo by Models Press
Model’s Press interviews Press head Noriko Ikoma (生駒典子) a 32 year old who has been working as Press for three years.
Backstory of working Press at DWRCYS
Model’s Press (MP): How did you get started in the job?
Noriko: I entered the company as a sales assistant and after three months was sent to the head office. After that one of the people working in Press was taking maternity leave and they asked me to try it out. Since they usually never ask anyone without experience I jumped at the chance.
Models Press: Did you want to be part of the business side when you joined DRWCYS?
Noriko: Yes. I had previously worked as a shop staff of another company and wanted to get into the business side.
MP: But you didn’t plan to be Press per-se?
Noriko: While working as a shop staff I was a bit interested. A brand’s face and PR is really press so I was aware of it, and of course I could think of being it, but being almost 30 years old and not getting into the business side I didn’t think I had much chance.
MP: So you were happy when you heard you could join Press?
Noriko: I was happy. I thought this was my chance. Even though I had not worked long and had my worries, I wanted the chance to be up to the challenges.
MP: Did you have any worries?
Noriko: Even though I told myself “I can do this” my inexperience made my think “Can I even do this?” It made me grow as a person and in my own belief. Of course now I’m so pleased I was able to say yes.
What does being Press detail at DWRCYS
MP: What’s your job as Press at DWRCYS
Noriko: The main part of my job is corresponding with the company’s needs and getting those out to the magazines. Also four times a year we hold exhibitions and we’re doing the planning of those as well as budget planning, lease clothing for magazine shooting, catalog and lookbook planning and shooting as well. Along with dealing with the fashion shows of Kobe Collection and Tokyo Girl’s Collection. There’s a lot to do.
MP: A lot of Press seems to work outside of the corporate office?
Noriko: Quite a lot. Of course when working on magazine editorials as well as planning for fashion shows that involves dressing them and checking the looks. We also have to deal with other businesses for sales and promotional planning.
MP: Looking back, please tell us some of the hardship’s you’ve overcome?
Noriko: When you actually finish up a project such as a fashion show or a catalog or a magazine spread after all the planning, meetings and everything involved there is a real sense of accomplishment.
But at the beginning of each such project it feels like there are so many hurdles to get over to actually make the project a success. Discussing with the director and staff of how to make your ideas work and double checking all the photography, the caption and the credits. It can be a lot of trouble.
MP: How did you end up working at DRWCYS?
Noriko: A friend ended up inviting me to one of the exhibitions. I saw a piece of clothing and the design really spoke to me. I thought if I had to work I should work for a brand I really liked so I thought I should try for DRWCYS.
MP: What are your goals now?
Noriko: I have several goals I want to try to achieve but the overall point is I want to DRWCYS appeal to even more people.
DRWCYS Press Lifestyle
MP: Please tell us your beauty routine.
Noriko: I like to take long soaks in the bath while doing a mask pack. I also think it’s very important to exercise. I do yoga and pilates and I think sweating also helps my skin.
MP: How do you spend your days off?
Noriko: I do yoga and pilates. I also sometimes take a book to read in a cafe. I feel like being out and about helps me refresh.
MP: How do you usually get your fashon information?
Noriko: Usually through SNS (Social Networking Sites) such as Instagram and Pinterest. I really like looking at overseas snap style and overseas instagrammers.
In order to work at DRWCYS
MP: What kind of person is suitable to work for DRWCYS?
Noriko: Being a motivated person who is easy to work with is best. There are lots of jobs to do so being able to adapt to working in different jobs is necessary.
Also since Press involves visiting and dealing with other companies and other people being someone who is bright that can easily talk to others is a plus.
MP: Please tell us some tips to get through the interview process.
Noriko: Knowing yourself and showing off your own appeals and talents. I know it’s a basic technique but a nice friendly smile is so important. Dressing for the job you shouldn’t necessarily wear DRWCYS but knowing the brand’s style and showing off how you are stylish with a similar feel to DRWCYS is important. Of course looking your personal best is necessary.
The secrets of fulfilling your dream
MP: What advice could you give to women wanting to achieve their dreams?
Noriko: Whatever you wish for you must understand what it is you want, and knowing what it is the is how you start aiming to achieve it. Of course there will be tough times but you will savor the happier moments after tasting the bitterness of hard times.
MP: Thank you very much
A day in Your Life
10:00 Arrive at the office and clean the press room, reply to mails and check the day’s schedule.
11:00 Lease out garments (to magazines etc…), check in returned garments
1:30 Check the garments leased out, confirm magazine publication schedules and draw up materials for the release dates, read questionnaires submitted
8:00 Return to company
Ikoma Noriko Profile:
Got her first job in apparel in 2006. Started as a shop staff in April 2006. Moved to Drwcys in April 2014 as shop staff, started as Press in June 2014.
BONUS! Some DRWCYS looks for Spring 2017
Brands aimed at 30 year olds don’t chase the trends as hotly as the younger brands but there are a few trend notes. The big one being with otona kawaii brands for the past few years is going NAVY. Snidel has also introduced a lot of NAVY options for ladies. Flat shoes are a big boom as well and the Spring midi skirt has been a big otona kawaii silhouette for several Springs.
There’s so much PINK this season. Vibrant colors are a big comeback this Spring but this hue of PINK is really everywhere no matter the age range. Waistband details are another trend across all genres. Belts and sashes are on a lot of dresses and skirts this season. Oversized details like how big the sash size is, is another trend of the season.
V Neck is a suprising trend for me. It’s really big overseas but as stated in my clothing standards post the check isn’t really a show off usually in mainstream Japanese styles. Again more waistband details. Pinstripes and gingham are the two popping prints of the season. This seems like a more relaxed pinstripe.
Mitsu word salad:
A trend report and translation. Two posts in one, right guys? I told myself I would aim for two posts a month lately and already the start of the year I’m cutting it close. I will try to rev up a bit more the closer we get to full Spring fashions and lots of sakura and Japanese travel photos to post just in case you need help planning you Spring vacations or need some florals across your screen.
I’m using Instagram stories to do ootd and make-up looks and I tweet uselessly. If you wanna know where I’m at online, probably one of those two places.
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