White – Especially those in white cotton with lace aspects.
– tip: Try an all white outfit with a waist belt in white.
Neogladiators – Not gladiators to the knee, but those with lots of straps and edgy details.
Mickey – Not just for Popteen’s Kumiko, Mickey has got a deal with 5 109 brands (Moussy, Swanky, LoveBoat, LDS, and Redark) Also 109-2 Mens Vanquish has it featured, too. That’s more than Hello Kitty with just two (JSG and Deylye).
– steal this look: At your local Disney Store near you.
Gingham and country stripes – From Gilfy to Liz Lisa these trends are here for summer.
Layered frills – from tops to onepieces in Glad News to Lip Service it’s comfortable and looks great with hotpants.
Layered shirts – Shirts with a band at the bottom as a fake double layer shirt.
Scoopneck necklines – Very important. Every store is doing this chest-loving style.
– tip: Gap has cheap basic scoopneck in cute colors.
Studs – On shirts, dresses, belts, and jewelry it’s everywhere. Love Boat is doing this look best.
– tip: Just like sparkle, this is best worked as an accent.
Vertical Stripes – Yes many stores are still doing horizontal ones, but vertical are so much more flattering. They make you taller! Seen on Gilfy to One*Spo.
While their style was varied there were tons of cute white cotton dresses, tops and lacy outfits. Their style looked both effortless and easy to set-up. White cotton with lace seems to be an ongoing theme and it looked very stylish at LDS.
LDS still kept their haadi side with open-toe converse-style wedges with stud detailing on one side. Cute, bright and big accessories as always. Definitely worth a look.
I usually call Liz Lisa out for being typical, boring and not following the trends. They really surprised me this time with casual, cute, girly trend items. They had tons of flowy sweet dresses with drop-waist button up trend styling. Their look this season isn’t hippy or too brown. There was even Marine aspects in their looks. I have a feeling my first Liz Lisa onepiece will come soon.
Studs and dots were played throughout and most every piece looked very wearable. A great place to buy resort style from. Many gals make a summer trip to Hawaii, Guam or Thailand and resort style is in every summer. A great place to pick up a shirt or two. They also had the most adorable long romper of 109 with halter styling in sherbert colors.
Minus: The most ugliest set of dresses with dots combined with neon flowers. It’s a blatant take on the Louis Vuitton Stephen Sprouse rose collection.
Great amekaji. Cute sets and shirts everywhere. Just in: their new Mickey Mouse collab. I am still wondering weather to get it since its in sweatshirt material, but it’s hella cute and the boatneck cut is flattering. They also have a great take on the preppy button-up shirt. If I hadn’t nabbed one already, ReDark’s would’ve been a must buy.
Swanky, Moussy and Love Boat all have Mickey tees. My favorite being the Redark and Love Boat one (with studs!). However, with all of the prices starting at around 5,000 yen, it is hard to justify buying one.
A cute dot selection of shorts and pants and tons of frill layered dresses and shirts, but nothing was a show-stopper.
I usually stay away from this store because of their high price point (i.e. $$). However, they’ve decided to diversify and now have a Moussy basics line with lots of great cut basic tees.
This oversize tee onepiece with pockets was comfortable and the edgy print ads all the style you need. Great for carefree summer dressing. It’s on my wishlist.
Cute dot rompers and everything looks slouchy and casual, but it’s all in chiffon and satin. For those who have done laundry in Japan know those two materials look hideous when drip dried (the way most have to dry their clothes in Japan). A+ for effort, but D for having items that aren’t wearable.
Swordfish has a limited edition denim hotpants with heart pockets on the front. Last year their denim back heart pocket theme was everywhere. Nothing totally new.
Bumblebee has a great rose dress that worn looks amazing. The gathered skirt is very classy and pretty. Showing up in all the magazines (current Egg included).
Mar*s up to their same tricks mostly, but some really cute frill outfits. Also a popular logo dress is popping up in Ageha.
Me Jane has a new onepiece that everyone seems to love, Shake Shake is copying it as well. A t-shirt top, black band and chiffon bottom. It looks adorable on, I hope to see more variations.
RoseFanFan decided to do another Louis Vuitton copy and use the Stephen Sprouse tribute neon collection and make it into leggings and shirts saying RoseFanFan. It may be a blatant copy, but it does look kind of cool.