Things changing in the Gilfy/Backs/Redark world
Wildly popular Gilfy has done a Tsubasa collaboration of cute matching mother / daughter sets. Gilfy is hoping to target the rising Gal mom market. Umeshan earlier did a Franky father/son set-up… so Tsubasa is just following the hubby right now.
Backs is staying to its original outlook, and by original I mean since Summer of last year opening. The great thing about buying a Backs piece is you know their monotone look won’t change for now so the shirt you bought last summer is still stylish.
Redark however is the biggest shocker. Egg magazine had haadi and colorful Kaoru posing in a strict black and white ReDark set-up. ReDark has been Gilfy’s answer to American Casual with items that almost do look casual IN America (shocking!). However, this season they’ve inserted black and put a lot more monotone and darker looks into their spring selection.
Kaoru Watanabe in Backs…err actually Redark
Does this spell a change in the whole American Casual market? Probably not judging by AmeKaji campion Ranzuki who is still full of bright color spreads and saying every color in the rainbow is great for Spring.
Gilfy, Backs and ReDark …difference anyone?
Black Plastic Glasses
This trend started with Backs, but simple black plastic fake frames are everywhere! One*Spo has an adorable pair in as well. Remember to add a pair to your accessories and preppy up your monotone looks. Or you can play sexy teacher ^_~
Spring has repeated the shoe motto of any time is a good time to wear pumps. Print, girly, preppy, neon, pastel… anything goes!
Other notable IN choices: hightop tennis shoes, colored engineer boots and flat slouchy boots
The classic 2.55 by Chanel is a fashion icon, and has been appearing heavily in reproductions / copies by various 109 shops since early 2008. However, this summer has gotten more stores into the fix. Cecil McBee had their chain bags with America, France and British logos, Deylye – the store that copies Chanel – has several out, also crazy haadi Valentine’s High has gotten the mix.
Personally I prefer the original Chanel (and own in the 2.55 in Jumbo), but I can’t help but be tempted by the fun colors that are out this season.
Clockwise: Rose Fan Fan, Mar*s, Egoist, the classic 2.55 by Chanel, and Valentine’s High
Deylye can’t seem to make a shirt without putting their name on it, but now Cecil McBee and Egoist are getting into the game. Buying logo shirts and dresses is a great buy for the summer vacation Gal in Japan. These pieces will look classic and represent a brand you love. The more simple the more seasons you can wear it through. Definitely invest in one if you love the store!
The Egoist logo is really classy, like Gucci’s.
Ribbons figure into a lot of overall trends happening at gal stores. First, girly monotone, second electro and third marine. You hime gals have been enjoying ribbons and bows for a while, but pairing your Diamante Bow bag with a cute sleek gal outfit is a great idea.
The below items are a YES the right is a HELL NO! Egg, Rumihi… what where you thinking?!
Pastels are great this season, especially pink, blue, and purple. Just in time for Easter!
This trend can be rocked in three easy ways:
You don’t have to change your whole wardrobe in pastels, just a few pieces with a monotone or basic gal collection helps you look current.
Adult, Amekaji or Sweet; all styles compliment Pastels
This is a great trend for all you gals who enjoy sexy and adult styles. Any Pucci swirly print is in vogue this year. Lip Service has done a stellar pastel dress featured in many magazines that highlights this look (far right). For you overseas gals, thrifting or eBaying a vintage Pucci scarf or skirt would rock this trend.
Doesn’t Hibou look adorable in this!
Hold back on the leopard and other animal prints.
Girls, oh girls. I know some of you would love to put on an entire suit of leopard and prance around. Do yah thing or whatever, but if you want to follow the trends for the season, leopard print is not in it. Dots, Pucci (as talked about above), Stripes and Camo seem to be the prints winning this season. Store the leopard for later. Put it as a deco or on your nails, but keep it off your body.
Sleepy leopard says wearing leopard this summer makes him yawn
Trends to take out from last year
colored pumps, hippie dresses especially those with small floral prints, worn down jean hot pants, light denim washes, sweet dresses to pair with a monotone look
Tips for certain styles:
Hime: Keep sporting your bow accessories and branch out and buy a monotone dress and try Deylye’s girly items, pair it with your hime accessories.
Trend to try: monotone
Adult: Pucci, Chain Bags and Logo items are great for you.
Trend to try: Adult rock one-piece
Girly: Marine and chain bags, bow accessories and larger jewelry pieces will help your look come together.
Trend to try: fitted cropped jackets
Traditional: Girlz you traditional, buy your hot pants asap then pair them with a logo shirt! Trend to try: Body-con grown up style on top (corset style, jacket, fitted bust)
Rock: Chain bags in a vibrant color, leather jackets, and comic prints. When going for pastel try acid washed pastels in denim instead.
Trend to try: Funky leggings and stockings
Ame-kaji: Don’t load up too much on monotone, stick to bright print tops paired with torn/distressed shorts.
Trend to try: Bright heels with short socks paired rolled-up boyfriend jeans, casual top, and a trucker hat
Electro/Haadi: Load up on the hot accessories such as bright bags, heels and buttons. Pair them with monotone. Also try a matching jacket/shorts set in a crazy print.
Trend to try: Work black into your look to create a bolder statement