I haven’t posted Japanese shop staff snaps lately, but wanted to share these two ladies from Redy Azel and Oui Ayano Ruban. I have been slacking on the whole shop staff snap. I didn’t take any in Fall and I only mildly regret that. I’ve just fallen out of the snap phase.

I’m not sure I’ll get back into it in Spring, but Spring is all about new things so maybe! But I had to post these two girls from last Spring because looking at old Spring snaps gets me excited for the season.

Oui Ayano Ruban Harajuku Takeshita Shop Staff

Oui Ayano Ruban actually closed last summer. Which is a bit crazy since they had just opened their shop in Harajuku that Spring. It was huge space and the rent must’ve been super expensive. The shop was cute and the shop staff even cuter. Although it felt like the clothes were a little more Sweet-kei/Otona-Kawaii and fit better in Ginza or Shinjuku than Harajuku. The brand had just opened in 2013, which means it only lasted 2 years. Fashion is fleeting.

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I loved her Spring look. What an excellent tweed jacket. Her simple long hair is goals. I want my hair to look that full. Although maybe Oui Ayano Ruban was too sweet looking for the Otona Kawaii crowd and too adult for the Larme crowd? Long tulle never really caught on with the Otona Kawaii crowd.

 

Redy Azel Shibuya 109 Shop Staff

Redy Azel (レディアゼル site) isn’t talked about much in English and I think that’s a shame. I keep wanting to talk about it more. Redy Azel is a clothing brand by the Samantha Thavasa/Samantha Tiara/Samantha Vega mega hand-bag conglomerate (I blogged about the Samantha Thavasa cafe here).

Redy Azel first opened up in Shibuya 109 Spring 2015 and its since grown to 10 stores. I started looking at Redy Azel because one of my faves former Dazzlin producer, Rumi Kon, left Dazzlin to work for Redy Azel. Now Rumi Kon is the fashion director for all Samantha Thavasa clothing brands: Redy Azel, Muller, Honey Bunch, Swingle, Will Selection and more. Since Rumi Kon left I’ve found Dazzlin’s clothing to be a bit lacking while the Samantha lines are doing quite cool.

Redy Azel is more of an Otona-Kawaii brand, but really it’s a mix of a bunch. Although its in Shibuya 109 I feel the age range is pretty 15-30+. It feels like good competition for Snidel.

I bought a set-up from Redy Azel and I really love it. I feel they do some simple pieces, but the fit is stellar. Pleats and cuts where things should be, which often doesn’t show up in Japanese fashion. :heartbreak:

shibuya 109 redy azel shop staff

I’ve complained multiple times about the horrible lighting in Shibuya 109 and this shows it off. Such a cute girl so badly lit.

She’s mixing so many cute whites together with denim. White was so big last year, I’m not sure how big it will be this year.

Both the Oui Ayano Ruban and Redy Azel shop staff are in criss-cross white platform sandals. This year they will be in the thin-multiple strap rope-like sandals (like the ones on my wishlist).

shibuya 109 shop staff snap

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Posing with another of their Otona-kawaii for Spring offerings.

The chiffon floral skirt would still fit in with my Spring 2016 Otona Kawaii trend predictions.

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Such a doll in the perfect haircut for her face.

3 posts in a week? Craziness! Posting is only shortly ramped up. I’m going on a mini vacation this weekend and then next week is Japan. IRL busy = less posts but more content for posts :sweatbubble: . My twitter and snapchat will ramp up, however :)

Need more shop staff posts? I’ve got you covered 

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It’s been a while since I’ve talked about Shibuya 109 but Collabo Mignon is interesting enough to get back and it means PURIKURA IN SHIBUYA 109. Shibuya 109 which I used to think of as the Tower of Power has really lost its hold as the main mall (as I blogged about here in the Fall of Gyaru post).  However I think the Collabo Mignon store is a really cool idea and there’s one more store (BAD Store) to talk about below.

collabo mignon purikura in shibuya 109

Collabo Mignon Purikura in Shibuya 109

Collabo Mignon (コラボミニョン) is from the Purikura chain Girls Mignon. They’re all across Japan from Niigata to Nagoya to Nagano. The Shibuya 109 store will be their first Tokyo store. First of all this finally means PURIKURA IN SHIBUYA 109! It’s about damn time!!!

It opens March 12th.

Nicole Fujita aka Nikorun: Popteen’s newest Queen

Their first collaboration will be with Nicole Fujita. Nicole Fujita (藤田ニコル nicknamed Nikochu にこちゅう or Nikorun にこるん blog twitter) is currently the face of Popteen and her fame is rising. Even though she just turned 18, she’s also got a very big variety tv show gig, you’ll often see her on group panels. She’s half. Her father is Russian and Polish and her mother is Japanese. Nikorun started modeling for Nicola in 2009 after passing a heavily contested model audition. She modeled for Nicola from 2009 to 2014 as a senzoku (専属) or paid exclusive model. In 2014 she moved over to Popteen as their senzoku model and has graced a ton of covers.

She’s got a divisive personality. With people thinking she’s cute or dumb. Nicole Fujita often says some ditzy things, but her fans think she’s just being playful. She pretty much makes news everyday on modelspress. She just graduated from a high school for talent that requires only a few classes a week.

I’m a fan because she’s got such cute cheeks. I love full cheeks.  I’m simple.

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This is how the purikura collab with Nicole Fujita works. I don’t know if it’s cute or creepy that you get to pose with Nikochu. Get your stalker shot with Nikochu March 12th to April 15th then it will be a new person or character.

Purikura evolving once again.  :hearts3: Finally purikura in Shibuya 109!

 Shibuya 109 other news

 

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I tweeted about this earlier, but this Shibuya 109 for Spring needs to be talked about. Those are some sad ass people in some meh clothes. Shibuya 109 I’m happy you got rid of your weird pageant looking white model, but still…

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The only other new store to talk about is BAD Store. The Sanrio and Wego stores are just replacing stores that sold Sanrio and Wego goods.

New Neogal BAD Store

http://badstore.jp/shop/html/

BAD Store stands for “B’klyn All Day” Store and it’s a new Neogal street store. It was created by DJ Amo (blog) and won the Shibuya 109 stage contest.

DJ Amo lived in Hawaii for 6 years and got into DJing there. She started to DJ in Japan in 2011. In 2013 she became a regular to DJ at Club KT in Shibuya 109 (Now the Sanrio Vivitix store). DJ Amo was in the #N Neogal magazine, you can find her in the scans.

BAD STORE Spring Summer Looks

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Some basics but I do want the Audrey sweat. Although this is a Spring/Summer collection there’s a lot of sweatshirts and heavy things. This feels more street influenced than Fig & Viper and should get a lot of different types to purchase. It also reminds me a little of Ora Ora style.

 

Here’s the video for their Spring Summer collection

 

With Fig & Viper quietly shutting stores, they’re down to only three, no thanks in part to Alisa Ueno not really repping it as much and a few weak collections. I do wonder how much of the Neogal movement is still firing. Although I think BAD Store by DJ Amo seems to be a more street style store and wearable for a lot of styles.

Is DJ Amo and Bad Store the new face of Neogal?

 

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I’m heading to Japan soon and I’ll be doing the majority of my shopping there for my Japan Spring wardrobe. I don’t plan to buy that much, or rather less than I have in the past. I feel I have my current style mood right now of what I want to wear and build around that. This is my Japan Spring wardrobe wish list I definitely can’t afford to buy it all, but I’ll definitely try it all on.  I love seeing these posts from other bloggers, so I hope you’ll enjoy mine.

My current theme for Spring/Summer is: Girly bohemian casual.

Where I live I now spend a lot of dressed up time (i.e. non-potato time) walking to restaurants and shops, so I want cute things that are cute to walk lots in and comfortable also go well with sandals and other easy shoes. I usually walk a few miles a day on days like this and it’s made a lot of my other clothes unwearable for not being comfy for long walks. I’m trying to be really aware of comfy and casual.

 

Duras Offshoulder Onepiece (here)

 

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I love everything about this look. Bring back hair scarfs! Duras usually has one piece I’ll buy each season and wear the hell out of. I bet this one will be it. This is Duras look my main goal and look inspiration for Spring/Summer.

 

Rienda Picnic V-Neck Onepiece (here)

 

japan spring wardrobe

Rienda brought back this Pucci-inspired print for their 10th anniversary and I really hope it restocks because it seems the perfect dress for summer lunch.

Prints please come back to fashion more! I crave the prints!

 

Egoist Smart Tapered Pants in Pink (here)

 

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I’m a sucker for pastel pants and I like the loose styling of these pants. They look like they would suit a lot of summer tops.

Datura Rose Panel Tank Onepiece (here)

 

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Datura was a big miss for me for Winter because there was too much repeat, but I really love their Spring line. My favorite is this dress. Wondering how it will fit on my tall potato frame, but I hope to at least try it on and see.

 

Resexxy Denim Fringe Tight Onepiece (here)

 

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Girly edgy denim is life. I really love the figure flattering V trim.

 

Resexxy Color Tweed Fringe Jacket (here)

 

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I don’t know if I would’ve look at this twice if not for Emi x Lea‘s love of this and Emi always styling it so well. I really want the blue to offset all my pink purchasing.

 

Snidel Flower Embroidery Onepiece (here)

 

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The design could either be girly and loose or make me look dumpy. Either way I’ll find out. Love Snidel’s venturing into bohemian for this season.

 

Cecil McBee Off-Shoulder Blouse (here)

 

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This blouse is already sold-out, but I hope they restock. It looks like it could suit a lot of skirt types.

 

Dazzlin Felt Hat (here)

 

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That model’s hair is so cute. :hearts3:  Hat addict wants another hat. This is not news.

 

See by Chloe Gold Wedges (here)

 

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My non-Japanese item on the list. I’ve moved to mostly leather shoes because they hold up better. These gold wedges are perfect. I love gold leaf, I want to see more gold leaf on fashion.

 

…and for some quirk

Merry Jenny Piping Set-up (here)

 

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Merry Jenny isn’t always my fashion lately, but I usually find something each season I love, buy and wear often. This sleepwear turned day wear suits my roomwear addicted heart.

 

…and roomwear

Gelato Pique Cotton Lace Set-up (here)

 

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I’m addicted to roomwear and had to include some in my Japan Spring wardrobe wishlist. I plan on doing a series about Japanese roomwear with reviews beyond my blurb I had in the staying cute during winter in Japan. I love that Gelato Pique does one set-up each season that seems so fashion trend. The off shoulder looks really cute but probably still comfy for sleep. Last season’s Gelato Pique trend-as-sleep was gaucho pants. :cheery:

 

What’s on your Japan Spring wardrobe wishlist?

 

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I purchased Leanani Mascara because I’m always on the hunt for a good mascara and I over haul Japanese makeup. I’m a natural blonde with stumpy eyelashes. Without dying or mascara I look like a clone. I don’t mean in that sexy sci-fi way. I mean in that something’s not human about her and it doesn’t look good way, less Aeon Flux more Sim. I also purchased the Leanani Eyeliner because I will buy any brown pen eyeliner. I am addicted to Japanese pen eyeliners, I’ll pretty much buy and try any Japanese made pen eyeliner.

Leanani Eyemake (レアナニ アイメイク site) is a Japanese brand that just does eye make-up: mascara, eyeliner and eyebrow pencil. I picked up the Leanani eyeliner and the Leanani mascara. I was sucked into cosme.net rankings, cheap prices, and their no-frills ways.

If you’re familiar with my where to buy make-up in Japan post you can find Leanani at Donki, Drugstores like Matsumoto Kiyoshi, @cosme store or ainz tulipe.

 

 

Leanani Eyeliner and Mascara Store and Product Shots

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Eyeliner endorsed by mone-mane (impersonation) make-up artist Zawachin. At 1,300 yen or $12.00 it’s very reasonable.

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Both packagings look super cute! Too bad the actual product isn’t so adorable.

The two products together. I feel it’s a bit crap how they used different metals for their items.

leanani mascara

It’s a typical spooley wand and the mascara has packed onto the top part of it.

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For those curious this is all what I bought last Spring make-up wise. Anna Sui, Kiss Cosmetics, Canmake, DUP eyelash fixer Hello Kitty edition (DUP is HG for eyelash glue) and some Les Merveilleuses by Laduree items.


Leanani Mascara and Eyeliner Review text first!

Leanani Eyeliner says it is waterproof, packed with nourishment for your eyeline, and will give you as tiny as a 0.1 mm line!

My review: I’ve found it was a solid eyeliner than I would be better than average Japanese pen liners. The color was a bit dark brown and not a true light brown. I used it solidly for several months. It does wash off with an oil cleanser and leaves  no trace.

My complaint is that it transferred to my upper eye if I was wearing it for more than 3 hours. This is very common for me even with primer and setting spray. If not, I would have given this a 5. It’s my second favorite Japanese pen liner and I’ve tried so many. Leanani Eyeliner gets 4/5.

Leanani Mascara says it will provide nourishment, lengthen up to 135% and coat all the lashes.

My review: This mascara actually delivered on none of its selling points :heartbreak: . Isn’t a fiber and so it’s not really going to lengthen. It was extremely clumpy as you’ll see below. After using it for three months (because I bought it and I don’t like throwing away a fresh product) the product started to dry out and filled with cruddy clumps of dry mascara. One of the worst mascaras I’ve ever used for all these reasons. Leanani Mascara gets 1/5.

This is why I can’t fully trust the cosme rankings. Admittedly Leanani Mascara has gone down to a 4.7 out of 7 on cosme, but here lies my pickle. People tend to review products only days after they’ve gotten them on sites like that, it’s more of a first impressions ranking than a true ranking. While Leanani Mascara may have worked for some, but the issue with drying out after three months should have happened to all users and gotten less love.


 

Leanani Mascara and Eyeliner Review the photos!

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The eyeliner definitely lives up to the 0.1 mm line difference. It’s even hard to tell I’m in any, BUT I AM!

You can see my very blonde eyelashes.

(Apologies for my brows, I was testing some products and I definitely needed some shaping.)

Leanani Mascara and Eyeliner

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Yes it’s made them darker but it’s much clumpier and I do not feel it provided much length at all.

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Holy pores! Heres a side view which I think shows better how clumpy the Leanani mascara was and how precise the eyeliner can be.

Again 4/5 for the eyeliner, 1/5 for the mascara. Win for the eyeliner, booooooo for the mascara.

I’m in the Kiss Cosmetics Liquid Heart Rouge lipgloss

I posted a review of a better Japanese mascara here: the Pink Brown Long Mascara

I have a whole group review of four Japanese Pen Eyeliners compared side to side including this Leanani one, so you can truly compare the bunch. Spoiler alert, I still think Leanani is a good pen eyeliner.

You can purchase Leanani products at local Japanese drugstores, their online store, or through global rankuten overseas.

I posted a poll on twitter on what post you’d like to see next and Japanese make-up reviews won pretty solidly. Hopefully I did okay. I don’t have much confidence in my photo taking of my face or my face in general so… it’s a bit nervous to do these. I’ll try to get over my stupid self and do more of these.

I’ve been squirreling away photos for so many reviews especially Les Merveilleuses Laduree, Kiss Cosmetics and Majolica Majorca. Later this month I’m heading to Japan for another month and I plan to do some heavy make-up shopping, so I definitely need to get some more reviews out before I start in on all my new Spring hauls. :makeup:

I like to blog and review about kawaii make-up from Japan and Korea. Check all the posts here.

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