Adree (http://adree.jp/) is a brand new brand opening this week in Shibuya 109. Adree is a portmanteau of Adorable and Reel. Mini research makes me think this brand is owned by the Decolog brand and is their first foray into clothing stores. This brand is tapping into the seiso gyaru style and is comparable with Honey Bunch and Rojita.
The theme is “Actual kawaii” 365 days a week wearable girly cute style.
Adree is produced by popular Decolog blogger “Yuuri” http://www.dclog.jp/yuurichanxblog/
Producer Yuuri (far right) with two shop staff.
Their Shibuya 109 store is barely open but they’ve been busily blogging on their staff blog here: http://www.dclog.jp/adree_staff/
This is one of the new brands opening in Shibuya 109. It happens to be one of the more positive brands opening in Shibuya 109. Boy London (wtf) and Adidas are two of the more disappointing pieces. While I think many gals have moved to shopping at Shinjuku Lumine EST and somewhat at Ikebukuro Parco, Shibuya 109 was the champion for so long and I’m going to showcase 3 of the new brands opening there (this one, Kokokim and Evris) and mini discussions on the rest.
Adree Catalog for Spring 2014
A few trends to point out:
Gingham (the big print of Spring)
3-d style like the 3-d flowers or just the double tulle layer or the 3-d look of the shorts.
Knee length skirts. Biggest trend of the season because it’ll be in every genre and every style: Flared, Circle, Straight, Tight. In every style knee length is the key.
The square sheer check print on the bright floral halter is a mini trend as well. Lily Brown did a similar look.
Shop Staff Learning & Style
What’s cool about their shop staff blog is they started blogging back in their training. This is them getting instructions on the garment and how to sell them. What a cute bunch.
The shop itself looks quite girly and airily laid out. Definitely a stop by for me.
The shop staff showing off cute Spring dresses. No pants from this store yet but they do have a few shorts, but it’s mostly around the base of sweet dresses as well as girly set-ups.
Shop Staff Hair Make
Via their shop staff blog they posted two pictures of their hair and makeup in nice contrasting gyaru styles. On the left: the thick brow, no bangs, heavier eyeliner. On the right: thinner brow, top lashes, bangs.
I’m looking forward to more from this brand. While its style is not groundbreaking the pieces look cute and it does look adorable and a style that’s easy to wear. I wish they did more mermaid sea themes but that’s just my sea self talking.