I’ve had tons of topics to post lately but I keep coming back to Ank Rouge. Some fall trends I want to talk about, summer tips, Disney Tokyo survival guide, more vintage, some skincare reviews, some make-up reviews. But I keep going to back to want to talk about Ank Rouge, since this blog started as a trend blog and it’s still my interest.

Ank Rouge basics:

katakana:アンクルージュ
since: 2010.
number of stores: 10
head: Rie Matsuoka
style: Sweet girly now Larme Street
insta: https://www.instagram.com/ankrouge_official/
webstore: http://ailand-store.jp/

Some Ank Rouge History and Okarie distancing

Ank Rouge started in 2010 by Popteen model Rie Matsuoka, aka Okarie (松岡里枝 croozblog, insta) . She has helping with the design and look of the brand under the title “Creative Director” and in the beginning Ank was Okarie and Okarie wore Ank. She may have been the Creative Director but she was also the image model aka the face of Ank Rouge.

Since 2015 there’s been quite a distancing of Okarie’s tastes and Ank Rouge and now Ank Rouge is a different animal. Okarie is now very Seiso/Otona Kawaii and prefers magazines such as Bijin Hakka and Sweet. Ank Rouge is now very street Larme. I’m going to show the new collection first, some old images and also some thoughts on the new Ank Rouge look.

Ank Rouge new style “Innocent Black” for Fall 2016

For the Fall Ank Rouge now has two new image models: Vivi main model Emma Jasmine(瑛茉ジャスミン insta) and Larme model Nana Katou (加藤ナナ insta)

Their theme for this collection is Innocent Black. The main concept for the collection is girly and monotone looks. It’s not just sweet but coquetteish feeling. A street and girly mix giving a casual and playful atmosphere. Using black at least twice is the center of this look. <- their words translated

ank7ank1 ank2 ank3 ank4 ank5 ank6 ank8 ank9

I wish they showed off the clothes better but when they’re making such a dramatic change I guess lighting was needed to carry this new Ank Rouge.

In the past I’ve always seen Ank Rouge as a more tailored Liz Lisa or sometimes just a Liz Lisa knock off. :sweatbubble: Now it seems they’ve gone full Larme and if anything gotten edgey and appear very inspired by One*Spo.

Ank Rouge of Old

If you’re not familiar with old Ank Rouge here you go:

Ank from 2012:

Ank from 2014(?):

ank-rouge-early

Ank from 2015:

ank-rouge-pre

It’s obvious they were slow moving from Liz Lisa to Seiso and Larme, but this Street is a brand new thing for Ank.

Fall Collection Innocent Black worn by Shop Staff

You know this blog. The photoset of a collection is well and good but how are everyday girls wearing this? Specifically for this the Ank shop staff.

ank-shopstaff-look ankrouge-shopstaff-look6 ankrouge-shopstaff-look5 ankrouge-shopstaff-look4ank-shopstaff-look2

 

Well Ank Rouge has really stuck to the Street Larme profile with its shop staff. Some are still trying to bring the old Ank Rouge in combination, but it’s mostly Street Larme.

Trends to note for Fall 2016

Ank has shown off several trends to talk about for 2016. These are mostly Larme trends with a few trends heading into all fashion. All Fashion trends marked with a heart

  • Slip Dresses ♥
  • Chokers especially Ribbon chokers ♥
  • Collar details
  • Sukajans done different ways ♥
  • Robe-tie jackets ♥
  • Velvet ♥
  • Lace dresses ♥
  • “Dad” caps
  • Baby pink x black x white

Final Notes

ank-rouge

Although Ank Rouge has been talking up all these Street Larme looks. This set-up is their current Fall top seller. A more traditional Ank look.

ank-rouge-onepiece

Ank is part of a larger clothing group the Ailand group featuring Cecil McBee and Be Radiance. None really known for their prints, but I feel this print done in skirt and onepiece style is really worth noting. It reminds me of classic Jesus Diamanate and MA*RS prints but of a better quality than current MA*RS. My old style readers should pay notice to this cute print  :hearts3:

Is this change bad? Good? It’s for the chirruns!

I’ve been talking about the differences, but I don’t think this is necessarily a bad change in Ank Rouge. Lately there’s so much grown up fashion dominating Shibuya 109 brands. The Onee-gyaru and basics boom has taken over so many brands. It feels like there’s quite a pressure to grow up. I’m glad there’s a bit more youthful style in Ank Rouge. However I can’t see this winning over longtime Ank fans so I guess we’ll see how next season looks?

 Long time no blog? Yup

Everytime I post here lately I feel like I have to apologize for being slow. Blame Disney, Olympics and Pokemon Go this time. Really though it’s my aging computer and the problems that causes. If only I didn’t have to use my laptop to blog, but editing photos is necessary. Next year though! New computer! Hopefully I can afford it! Currently though I have some trips to take and trips are fun new computers are just new computers  :regret:

In the meantime I’m currently doing a 10 day Japanese and Korean face mask review on Snapchat. :happydance: If you want to see some shaky camerawork, me looking dumb in masks, and my derp voice you’ve got it (yay?). If not you can wait for the full monty to go on the blog later.

 

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