Fabulous casual cute Jouetie shop staff. I always love how they take Jouetie and make it their own.

I realized I’m stuck. In a good way. I took a ton of shop staff pictures in March and April, and 28 different shop staff this November and I realized the way I put them out I’ll never get to Fall until it’s Spring in Japan and I’m back taking a ton of shop staff photos again so I’m going to go back and forth.



Her nails are amazing aren’t they! They’re gel judging by the grow out but I’ve never seen such an awesome chrome finish.

I also really love the little tiny bit of glitter she put under her eyes. Did you miss it? It’s that cute and small. Would you like to know more about Jouetie or see more of their shop staff check out the Jouetie tag.

Kind of sad I passed on this sweater because she is rockin’ it.

I went back to Jouetie La Foret and she was there again and said she visited my blog. “I saw your blog” is pretty much the most naked and scary statement to say to a blogger. :rushed: Want to make me anxious? Tell me that. Nervous sweats every time.  :sweatbubble:

She said it was very kawaii and full of pink. That’s for sure. Damn I get more saccharine each year.  :dotbow: :regret: I think she’s much more kawaii. She’s rocking her short hair so well.  :bow:

This week I’m breaking down gyaru trends starting with the more streetstyle and rock Japanese gyaru brands: Jouetie, Glad News, 3rd by Vanquish and Fig & Viper. As usual trends are bolded for you lazy people. No photos are my own, all gleaned from various ameblos. I’m just the compiler!



Beanies from last winter are continuing. Plaid which is an old faithful is being reworked by all brands. Long coats & jackets are currently a mini-trend but may grow. Straight-across shredded denim is the most popular denim style this season.

fall2013-gyaru-joeutie-quilting-setupQuilting in different styles will be a big trend. Also set-ups (matching top & bottom) is the big trend that will go across all style types.


More straight across shredded denim.

View Post

Some non-gyaru shop staff to show this time from Stay Real and Candy Stripper. I get excited I think more to show non-gyaru shop staff because I enjoy all types of shop staff doing their own cool style.

Theflyingace asked

“Have you ever been treated poorly by a shop staff for being a gaijin despite having pretty awesome Japanese language/communication abilities?” Most of your posts show you getting along with shop staff but I had always wondered if some weren’t as friendly, even due to just their personalities?”

BTW best places to ask me questions are the blog/twitter/tumblr. Either 3 are great to contact me. Mail I’m crap at so you’ll get a quicker answer via those 3 first. Blog comments that are questions I’ll try to get to or put it in a post like this.

My answer:

Well admittedly in hindsight I remember the nice ones more. But shop staff are usually hired because they’re cute, they have a look the brand wants, and they’re friendly. Bonuses are rewarded on how many sales they make so being friendly is usually a bonus to that. However, because of the pressures of quotas it feels like some shop staff are very pushy to buy things.

DIA in Shibuya 109 I’m pretty sure has a strict quota because they are very very pushy. I don’t blame them because they have to make money or they’re fired and it only benefits them if you buy from them. However I feel this has made some of them fake, while some of them are so super friendly but just want you to buy everything.

If a shop staff is fake or pushy I just won’t buy from them, but really it’s rare.

Most are very kind, many are curious about what a gaijin is doing speaking Japanese to them and about my life. Lately with the rise of personal and shop blogs I get asked to take a lot more pictures with them for their blogs (more on that below). If I ask to take pictures they want to know about my blog, or they’re used to posing for pictures, or the majority are genuinely shocked or honored I’d ask them.

Candy Stripper – Shinjuku My Lord



These two girls were a gem to talk to in the My Lord shopping mall of Shinjuku station. (engrish giggles). Candy Stripper staff are always so adorable!

View Post