I’ve stayed loyal to my Avarice nail salon in Harajuku (previous posts) for several years now for Japanese gel nail art. Their work continues to amaze me and no matter what I come with they’re up to the task. NOW they have an English speaking nail artist who did a working holiday in Australia. She’s lovely and loves to chat in english. So I super recommend Avarice even more to my readers! Just remember if booking on hotpeper to mention English.

1950s Cinderella Gel Nails

avarice-cinderella-nails

Disney’s Cinderella nails! I wanted these to be pretty simple but still have that great gel nail art. The art is based on the original 1950 animated feature. I’ve become a big Disney nerd and the classic styles of Disney are my favorite. Simple with a few details: Cinderella herself, her slipper and a hint of the pumpkin carriage.

Chanel Paris-Dallas collection Gel Nails

avarice-chanel-paris-dallas-collection avarice-chanel-paris-dallas-gun-nails

nail-salon-avarice-gel-nails nail-salon-avarice-texas-nails

My nails had gotten so short! But that’s no problem for Avarice Harajuku superb gel nail art everytime! This time I wanted the theme of the Chanel Paris-Dallas collection. Being a Texan I’ve always wanted a Texas flag or shape on my nails. Even though I’m anti-gun I’ve oddly also wanted gun nails. The Coco Chanel portrait was based on the flyers they handed out for the Paris-Dallas collection.

chanel-in-dallas-karl-lagerfeld-sketch

Pretty close right?

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The gun was a 90s part of a belt. I liked it better than the Paris-Dallas gun jewelry so in it went.

Chanel Spring Vintage Nails

avarice-chanel-nails-full-lookavarice-japanese-gel-nails-chanel-nails-upclose

 Mad Max: Fury Road Gel Nails

avarice-mad-max-fury-road-nails

I GOT MAD MAX NAILS!!! Mad Max: Fury Road is my favorite movie of the last few years. I knew when I had the chance I would try to make Mad Max nails happen.

My nailist hadn’t watched the movie, so showing her photos she gave me the look that said: why do you want this on your nails? It’s totally unkawaii. Then I played her the Japanese trailer and that did not win her over either. And then I tried to explain the movie in Japanese, which was a complete failure. Trying to explain it in English just ends up with me yelling WAR GUITAR!! or FURIOSA!! and then slipping into happy fangirl goo.

Then she got to it… and asked if it’s okay if I make them more “manga” and they won’t look exactly like them. I was like my expectations are low, I just need to fangirl more.

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BUT CHECK THEM OUT! OMG! War Boy! Furiosa! Mad Max!

avarice-mad-max-furiosa-nail

Furiosa was like my Mona Lisa nail. No matter the light she’s always staring at me.

avarice-mad-max-fury-road-nails-furiousa

Mad Max and Furiosa! Avarice gel nail art wins all the awards.

My hands were super dry. I had just landed in Japan. My hands go horrible on the flight and stay bad in Japan. The air and public restroom soaps just kill my hands. Hand lotion is your friend in Japan. I actually discovered my favorite hand lotion for traveling is MUAC AHA Hand and Body lotion. I was given a sample and it just takes care of dry spots immediately because of its alpha hydroxy acids. It doesn’t provide the lovely scents of other hand lotions, but overnight total change in dryness!

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There is a lot of vintage luxury goods in Japan and to understand why you must look at the history and meteoric rise of the Japanese luxury market. I’ve written about the rise of luxury brands in Japan in my Japanese fashion history terms post, but here’s a little more of their history. If you like history, luxury brands, quirky fashion info settle in because it’s so much text. This is a Japanese Fashion University  and Vintage Luxury Brand in Japan series combining!

Luxury Brands in Japan through the Decades

 

Post War Japan – The Rise of the Middle Class and the desire for Western Luxury

There have always been wealthy people in Japan, but Post War Japan created a more middle class which turned to luxury goods. While luxury items such as real estate and cars were not especially practical or accessible in Japan, especially in Tokyo. Middle class looked to Western luxury like jewelry, clothing, handbags and furs as a way to display their new wealth.

“Unfortunately, there was little to be had in Japan; distribution was extremely limited. To satisfy the surge in demand, entrepreneurial Japanese merchants traveled to Europe, bought items at full retail price, shipped them back to Japan, and sold them for more than three or four times more in shops around Tokyo, creating what is known as a parallel market.  The parallel market cofounded luxury executives back in Europe: their flagship stores were getting cleaned out stock, and they had no control over how their product was being sold overseas.” (Deluxe)

Side note: Chanel and other brands try to track and ban third-party resellers like this even today.

chanel-1990-japan

 

 

1970s Luxury Brands in Japan – Trying to meet Demand in a Harsh Trade Environment

In the 1970s only a few overseas luxury brands has broken into the Japanese market. Even though the Japanese were very into luxury brand goods before they ever hit the Japanese shores. In 1976 Louis Vuitton in Paris had to put a limit on the amount of goods sold to a Japanese tourist because they couldn’t handle the stock.

Only a few luxury brands were actually in Japan at the time. Gucci, Hermes and Loewe were currently selling to the Japanese public. This was because to operate a large corporation like a luxury house you had to team up with a Japanese company to do business in Japan. This is a part of trade regulations in Japan. Slowly in the 1970s there was small deregulations (all over the globe there was vast deregulations going on) but despite that Japan was conservative and only allowed foreign businesses to own 50% of a company. This makes setting up in Japan not cost effective to luxury brands. Also Gucci and Hermes can put their name on the item, but they must pair up with a speciality or department store, using their manufacturing base. This was common also in US and Europe.

 

 

hermes-chocolate-bags

Edible luxury. Birkin Chocolates at the Hermes Cafe in Ginza

1980s Luxury Brands in Japan – The Biggest Consumer of Luxury in the World

The 1980s were filled with a boom in the luxury market known as manufacture of luxury brands through licensing. During this time brands such as Yves Saint Laurent and Gucci made everything from candles to handkerchiefs.

Side note: Some of these manufacturing for licensing contracts still exist like many brand sunglasses such as Chanel, Gucci and Prada. Or luxury brand perfumes is also another example. In Japan under handkerchiefs and hand towels you can buy Yves Saint Laurent and Vivienne Westwood goods not found in anywhere else because of this licensed manufacturing contract.

 

Side note: Louis Vuitton, Hermes and Chanel never agreed to these contracts in their clothing or jewelry making their vintage items more valuable.

 

The thunder crack boom of luxury spending in Japan was so big that after opening in 1978 Louis Vuitton sold more in Japan than it did with its two stores in France. There were 6 stores in Japan compared to the two in France. That number grew to 44 in 2012.

Fun fact: The first Chanel and Louis Vuitton individual stores came to Japan first before the United States (both had previously used contracts with big department stores such as Saks Fifth Avenue and Bergdorf Goodman). If you see a tag sewn into a Chanel blouse that says Saks Fifth Avenue it’s because of this department store contract.

Louis Vuitton opened in Japan in 1978 and Chanel in 1980. It was actually only due to Japanese vacationing in Hawaii did the first Chanel store opened in the United States in 1984. Louis Vuitton aggressively pushed into Japan in the 1980s.

The economic bubble burst around mid 90s during and a little after the bubble meant 1985-99 was really a true boom in luxury brands in Japan. A supernova of a boom that made Japan the biggest consumer of luxury goods from late 1980s to 2009.

Louis Vuitton built their first Ginza store in 1981 with the hopes of making a luxury street like the Fifth Avenue in the US, Saint Honore in Paris or Monte Napoleon in Milan. By the end of the 1980s twenty stand-alone brand stores opened in Ginza.

 

louisvuitton-osakaFlagship stores like Cartier and Louis Vuitton in Osaka

1990s Luxury Brands in Japan – Bubble Burst but still Strong

Even after the bubble burst in the 1990s some people still had money and brand allegiance had been built. The only growing purchasers were so called “Parasitic Singles” in Japan. These were working age (25-34) men and women who still lived with their parents and spent all their disposable money on luxury and travel.

“The major companies — Louis Vuitton, Gucci, Prada, Chanel, and Christian Dior — managed to secure dramatic growth during the mid-1990s, at a time when total import sales were falling.” (luxury society)

Louis Vuitton from one boutique in the 1990s was clearing 100 million USD in sales, while Chanel in another was doing 60 million. Louis Vuitton from 1978 to the end of the 90s had grown 50% in sales. (Deluxe)

At the end of the 1990s there was a stat thrown around that if you distributed all the Louis Vuitton in Japan to all the women that one in four women would own a Louis Vuitton good. Or another staggering statistic that 30 million Japanese own a Louis Vuitton good. This is despite the prices in Japan being 30-40% higher than in Europe due to import fees and currency exchange rates. (Cult of the Luxury Brand)

 

 

louisvuitton-japan

 

Luxury Brands 2000s onwards – Slowing but still a Goliath

Despite the problems of the 1990s, Tokyo’s luxury area Ginza saw its first “mega flagship store” of 11 floors with Hermes in 2001. The 2000s were the age of “mega flagship stores” being built in Ginza. Chanel and Louis Vuitton followed in Hermes’ footsteps.

Flagship was they key in 2000 and just fifteen years ago Omotesando was changed from a family neighborhood near the Meji shrine into a stylish hub of stand-alone luxury stores. Louis Vuitton opened in 2002, Prada in 2003, Dior in 2004 and finally the stylish Omotesando Hills luxury mall in 2006. All of these Omotensando developments were being planned in the 1990s, it was thanks to the Parasite Singles and bubble leftovers that Omotensando came into fruition.

Even now Omotesando is considered the place were younger luxury men and women shop, while Ginza is for the older clientele. Even though both were only built twenty years apart.

The youth luxury has also brought contemporary brands into the surrounding neighborhood of Aoyama with stand alone stores. Acne Studios, Alexander Wang and Jil Sander.

Side note: These luxury stand-alone stores have been sited as a reason department stores are going bankrupt recently. Department stores that have brand shops inside them charge rent for the space, but also take a percentage of the profits of the sales. Luxury brands sell big ticket items so this is big money. Being inside a department store makes brand shops not have to pay for costs such as construction, land, or upkeep but in the long run its not cost effective to pay rent AND a percentage when you can build your own and keep all of that money.

In the late 2000s there were finally signs of slowing of luxury. Some brands are projected to see 15 to 30 percent drops in their Japanese revenue base for fiscal 2008 (luxury society). But even then before Japan dropped to number two behind China, Japan accounted for 40% of luxury goods sold worldwide. (Cult of The Luxury Brand)

Even now Japan is the second largest luxury market. China has risen to number one. Asia’s love for luxury makes it no coincidence that Chanel has shown three times in the last four years in Asia for the Métiers dArt  shows.

Japan’s current strength on number two has a lot to do with Chinese regulations and taxation on their goods so Chinese travel to Japan to make purchases with the cheap travel deals and weak Japanese yen. But it also has a lot to do with the history of Japanese luxury. Your mother had a Louis Vuitton bag, you may want one too. Or it’s in the psyche now that overseas luxury is quality.

In only 30 years overseas luxury brands have really changed the Japanese spending habits.

 

 

vintage-osaka-store

Just as stocked as a flagship, a vintage store in Osaka selling Chanel

Currently Japan’s perfect vintage storm

Because of the huge booms of 1980 and 1990s of buying in Japan there is so much vintage luxury brand in Japan now. With the slowing in the local economy many Japanese are still looking at branded goods but on the cheaper resale market. Chinese tourism has also been a factor. All big vintage stores in Japan have at least one Chinese speaker on staff. The luxury vintage brand demand in Japan is so much that buyers for the vintage stores are visiting Paris auctions and resale shops and bringing goods into Japan as well. Which is why the Vintage Brand in Japan series is going on.

 

 

Shout outs and references

I linked to a few things I sourced but this article is very sourced by the book “Louis Vuitton Japan: The building of Luxury” which is out of print but I have in hardcover. The book is also sourced in most every article or book I found about luxury goods in Japan and for a good reason. It’s a bit dry, but very interesting. I also read but didn’t directly quote The Economist’s section of the Asian Luxury Market forecast in 2013.

Although I didn’t use it as a source it’s a perfect time to shout out one of my favorite fashion news blogs: Business of Fashion. If you’re interested in the fashion industry, especially high fashion it’s a wonderful resource.

 

Vintage Brand in Japan and Beyond

:bow: Intro to the Series

:bow: Where to Buy Vintage Brand online Worldwide (Japan concentrate)

:bow: Reasons I’m a Vintage Fan

:bow: A History of Luxury Brands in Japan (THIS ONE)

:bow:  Japan’s First Wave of Resellers

:bow: Japan’s Second Wave of Resellers store talks and reviews (multipost)

:bow: Popular Vintage Brands and key pieces from each brand (multipost)

:bow: Navigating on-line and in personal buying of Vintage Brand and learning market price (multipost)

:bow:  related eating at the Chanel restaurant Beige in Ginza Chanel

:bow:  possible… My full vintage Chanel collection

:bow:  possible… Chanel vintage jewelry and clothing authentication guide

 

 

Wow two months without a post? :heartbreak: I didn’t really expect to post while I was in Japan for a month. I usually forget sleeping then too. Then I got home and had a bunch of stuff to do and man’s parents visited and I actually made our place look nice instead of living in a great loft and my crap just piled inside. I really hate decorating. I think there’s a reason we lived on a mattress without a bedframe (which we now again have #adult) and used the money to travel instead. Balance. I also tried to do more ATL things. Almost a year in and it still feels ATLien (sorry for the wordplay Outkast). And I got back to daily working out, hahaha why. I shitpost a lot on snapchat, feel free to follow (metoomitsu) :smiley:

 

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vintagebrand-stores-online-chanel-hermes

This was a post I was going to do much later, but I might as well answer the big question first about places to buy vintage brand. Everytime I post a new buy on instagram or talk about my love of Chanel the first question I always seem to get is “Where do you buy your Chanel?”

And I get it.

 

Sometimes buying vintage is... like wadding through piles of hot garbage until you find a diamond.

Sometimes buying vintage is… getting sticker shock 40 times and then seeing something that actually looks affordable.

Sometimes buying vintage is… looking at a piece and thinking “Wow the designer had a seriously ugly season”

Sometimes buying vintage is… seeing some pieces so busted you start running through scenarios of what happened. Did a jealous boyfriend set fire to it? Did you own a puppy and no high shelves? Is that mud? I hope that’s mud.

 

But I always wonder if people think I know this like super secret vault of cheap Chanel and I’m just Gollum-ing all to myself. Presssshusssss The answer to that is nope.

Hahah you thought this post would just be one website. Suckers.

No way. I wish.

gollumfail

I should be packing. I should be doing my nails. I should be doing anything but making this hideous photoshop. If you’re wondering how I picture myself, add 80 cats and you’re pretty close.

Gollum looks like he’s posing for a 90s hiphop album cover.

In reality I wake up every morning, get coffee, drink 800 quarts of coffee then 600 quarts of green tea and check some of the sites I mention below. Coffee and Chanel, the addictions start right off in the morning. But sometimes it’s just all about timing, the right price, there’s no real tricks other than checking all the sites and knowing what you want :)

 

There are other sites that sell vintage brand and I know of them, like 1stdibs & NastyGal vintage but I’m not listing places that are hilariously overpriced.

Note: I am a Chanelstan but these sites are helpful for lots of vintage pieces, brand (Hermes, Gucci, MCM, YSL) and not.

 

vintage-mcm-chanel-gucci-fendi-online

 

Worldwide / USA

 

The Big sites

 

eBay

http://www.ebay.com/

What can I say about eBay that hasn’t already been said about the Plague? The giant we love to hate and hate to love. I occasionally buy off of eBay. Much less than I used to. I do occasionally see good vintage deals on bags. A lot of Japanese sellers on here you can find on Rakuten for cheaper including shipping with the yen to USD conversion so be aware.

Recommended sellers: yuko, lindasstuff, standingpoint (Japanese seller but no Japanese online store)

Vestaire Collective

http://www.vestiairecollective.com/

Vestaire Collective is a French site in English that has been really pushing authentication and rare pieces. A lot more European sellers than eBay and a great landing place for rare items. I have yet to buy from here because the price/piece/time perfect set of circumstances hasn’t happened, but I check everyday and do love the items posted.

Discount for new users on first purchase.

Tradesy

https://www.tradesy.com/

This place has been trying to rival eBay and they do a nice job for sellers and buyers. I know some Purse Forum people sell their wares here. They guarantee authentication and are very quick in responding to issues. It’s often got the same eBay sellers hawking the same items and can get redundant, but I’ve found some lovely quality pieces here. (All photos from the second set above are from Tradesy)

Discount for new users on first purchase.

Etsy

https://www.etsy.com/

Etsy? The place more famous for handmade lace and knick knacks? Yup! A lot of vintage stores operate out of Etsy. I do find there’s more (blatant) fakes here than other places. However individual sellers often have really good deals on items and no bidding to worry about. I’ve scored a lovely rare silk printed top for $47 and a harder to find colored bag for $400.

 

Smaller sites

 

Therealreal

https://www.therealreal.com/

Therealreal is a network of consignment stores across US. They have a large selection that occasionally goes on eBay. Prices are varied but good deals to be found. They do a wonderful job about sizing and measurements.

Fashionphile

http://www.fashionphile.com/

One of the more famous smaller resale sites on-line. They also sell on eBay but their prices are better at their on-line store. Prices often inflated because of the site’s popularity. Reading reviews from buyers and their webstore descriptions it seems they often don’t explain or show wear/damage as well as they should. They often have nice prices on rare vintage items, but it depends.

Lollipuff

https://www.lollipuff.com

Lollipuff is a stickler for authentication and goes beyond the Chanel/LV market and is into Herve Leger and Christian Louboutin authentication. Lollipuff is a site like eBay but more intimate and has auctions and sales. I’ve purchased once from them and I’ve been satisfied. Often some nice prices.

Designer Vault

http://www.designer-vault.com/

Miley Cyrus’s stylist’s place to find the rare Vintage Chanel she often wears. Prices range from acceptable to inflated, but nice finds and rare items.

Portero

http://www.portero.com/

A store that specializes in used but has some vintage pieces. Some good prices on rarer items, but mainly so-so prices.

Malleries

http://www.malleries.com/

The clunkiest website of the bunch, horrible search feature expect to just click for hours to find something you like. But it is a collective of used and vintage shops that often have rare pieces. Prices are all over the place, but sometimes some good buys are up.

Note: Big vintage seller Ninafurfur sells on here, often a better selection

Envoi Paradis

http://www.envoiparadis.com/

A newer store but a good small collection of vintage items. Prices are kind and wonderful pictures.

Rice and Beans Vintage

http://www.riceandbeansvintage.com/

There’s not a lot of smaller sites I list because there’s a lot of them and the selection is weak, but Dallas based Rice and Beans vintage really cultivates some great pieces. They just seem to have a great eye on hunting vintage pieces based on current trends and not pricing them too over the top.

Ann’s Fabulous Finds

http://annsfabulousfinds.com/

As soon as they’re put up so many of Ann’s Fabulous Finds are snatched up. Good condition pieces at some decent prices. Not as much vintage as used items, but a good mix.


hedy-chanelvintage-celine-gucci

 

Japan

You will need buying services or shopping services to order from most of these sites. Please read several posts I’ve made about that online here and here. Chanel is super popular in Japan so prices can get high, other fashion house brands are much cheaper compared to US.

Unless I specifically say English, these places are Japanese only so buyer beware if you’re not fluent. Do not leave the fate of your paycheck up to Google Translate.

 

Big sites:

 

Rakuten

http://www.rakuten.co.jp/

Rakuten moves a ton of vintage items through their web doors daily. A lot of brick-and-mortar Japanese vintage stores have Rakuten e-stores. I’ve bought often from sellers on Rakuten. Great deals are often snatched up within minutes of posting so check often.

Note: Rakuten has a Global site but it is smaller with less selection, messier searching and often horrible translations.

Recommended sellers: Rinkan (brick and mortar stores across Japan), Ragtag (brick and mortar stores across Japan), Hugall, Reference

Y! Auctions

http://auctions.yahoo.co.jp/

Japan’s eBay. The biggest auction site in Japan. Lots of vintage for sale on Y! Auctions. I buy pretty steadily from here and have found some good deals. Since the buyer market is smaller than eBay it’s often easier to win the bidding war. Although Y!Auctions adds 5 minutes to an auction after a snipe bid so it’s not really a snipe type of place.

Recommended sellers: Ecoring, Brandear, Milkyquartz

Using Rakuten (Auctions or Site) and Yahoo Auctions you need to use a service. Recommended services: Buyee (more expensive but very easy to use), From Japan (cheaper but clunkier to use). Again if you are not fluent in Japanese, buyer beware.

 

Smaller Sites

Qoo-online

http://qoo-online.com/

Qoo has tried to be the leader of vintage brand in Japan. They work on having model/shop staff and making sure celebrities always buy from them. They try to shape this Qoo-look that is a young stylish vintage lover that has inspired a lot of stores. Since they are so popular their stock is often not as sharp and prices are over inflated. Unlike most Japanese places they are not as detailed about wear-and-tear of their vintage items. However they do have English assistance and deals can still be found.  One of the great things about Qoo is they hunt down rare clothing from Fendi, Chanel and others.

Hedy

https://www.hedy.jp

Hedy is a rare store that is just on-line but has gained a lot of fans in Japan. Both Alisa Ueno and Momoko Ogihara are fans. My friends Nicola and Stella have both bought from here and both were very satisfied. It’s a place that does an excellent job in finding lovely vintage items and showing their wear. Their prices are often good for what they’re selling and they have go beyond the typical Chanel have wonderful YSL, Gucci, Fendi and other brands. They really seem to buy whats on trend (color/shape) for the season but in vintage pieces. (Photo above is some of the items selling at Hedy recently)

They also have a rakuten store.

E-Lady

https://global.elady.com/

E-Lady sells on Rakuten and Y!Auctions and eBay but the best prices are always on their website. It’s in English and global EMS shipping is included in the price. Great quality items. Bags usually a bit overpriced, jewelry is better. I’ve purchased from here and very satisfied with my item.

Discount for new users on first purchase.

Timeless Tokyo aka Paula’s

https://timeless-tokyo.com/

A longer running vintage store which occasionally really great deals especially on jewelry and clothing. I’ve bought from their brick and mortar store in Tokyo and I’m super satisfied.

 

It’s a giant list and you just have to search and find something you want. In the end of the day it only matters if you like it

Websites I’ve used most often this year: Y! Auctions, Rakuten, Etsy, Tradesy

 

This was part of a series…

Chanel Poverty or Mitsu’s Guide to buying Vintage especially in Japan

:bow: Intro to the Series

:bow: Where to Buy Vintage Brand online Worldwide (Japan concentrate)

:bow: Reasons I love Vintage Brand

:bow: Japanese celebrities, models and producers with vintage Chanel

:bow: A History of High Brands in Japan and Japan’s First Wave of Resellers

:bow: Japan’s Second Wave of Resellers store talks and reviews (multipost)

:bow: Popular Vintage Brands and key pieces from each brand (multipost)

:bow: Navigating on-line and in personal buying of Vintage Brand and learning market price (multipost)

:bow:  related eating at the Chanel restaurant Beige in Ginza Chanel

:bow:  possible… My full vintage Chanel collection

:bow:  possible… Chanel vintage jewelry and clothing authentication guide

 

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | mewmitsu on instagram | inspired-doll tumblr – join/add/follow? :bow:

I was tempted to start a whole new blog about vintage brand just because I’m quite addicted. You may have noticed on my instagram but I’m a Chanel fan. Fan is taking it lightly, I’m a Chanel stan. My collection has straight up exploded in the past two years. Last year I bought about 20 Chanel pieces (not only bags). I shamefully hunt sales and bargains.  I’ve hawked the Chanel market especially that going into a shop and looking at a few items I can tell you if they’re inflating their prices or at current market or below.

vintagechanel-mitsusbags

August of last year’s Chanel bag collection pic. My collection has doubled since then.

 

I was thinking of calling the new blog Chanel Poverty. Either because I’m going broke buying Chanel or because vintage Chanel can be done on a budget. I’m still not sure which.

But I’ve decided to include it in the Doll, especially since so much vintage is popular in Japan right now and you will see several producers, talent and other famous fashionistas wearing vintage brands. Post on this later. I recently bought the new AneAgeha and they had paired vintage bags with new clothing. I also really want to talk some changes in vintage recently. I’m extremely vintage Chanel addicted so that will be a primary focus of this series, it’s also what the resellers are focusing on, some stores have opened that sell 90% Chanel. However, I also want to speak about all types of vintage high brand.

I absolutely hate discussing money on-line it’s one of my 3 big no-nos about talking on-line. I believe age, weight, and money are my business. I guess I’m old fashioned that way. But I will give you ranges of items I’ve found and how to find within that range.

If you think Forever 21 can be expensive this is not the segment for you. I blog about cheap clothes and discount outlet stores too so please check a later post. But if you’ve got a $100 or more to spend and feel like treating yourself then please read on. I just scored a deal on a vintage Chanel print top for 48$ but those deals are rare.

I also have zero plans about talking about fakes. I don’t like them. I hate that they exist. They’ve only made the more recently brand market murky. I avoid them. Japan takes its counterfeiting seriously so fakes are not as prevalent and shops certainly would be shut down if they advertised as selling them, but always buyer beware. VintageHeirloom has a wonderful guide on how to spot Chanel fake bags, and etinceler authentications is a wonderful authenticator that will do many brand authenications on-line (for a fee). I may do a post on authenticating jewelry and clothing because I do not see many around but we’ll see.

 

Inside a vintage shop I will talk about in Tokyo.

 

What is Vintage Brand?

When I speak about vintage brand: I primarily mean the high brand houses originating from Europe. Big sellers are Louis Vuitton, Hermes, Chanel, Moschino, Gucci, Versace, Sonia Rykel, Yves Saint Laurent, and Celine.

When I discuss Vintage for brand items. The term Vintage is universally accepted for clothing, jewelry or bags that are 10 years or older from the current date. Which means 2004 currently is the cut-off for “vintage” items. Some may scoff and say only 1950s or such era is truly vintage, but with the wear that everyday items get 10 years is the accepted cut off within resellers and collectors circles.

I will be concentrating on Japan because my blog is a Japanese Fashion Blog. I’ve bought vintage brand all across Japan online and off. The market and the desire for vintage brand right now is insane in Japan!! There are so many resale shops with two stores opened while I was just in Japan. Buyers from Japan go overseas and soak up all the old items and bring them back to Japan. There’s just a huge interest in vintage right now, especially Chanel.

I’ve taken photos and visited lots of vintage stores across Japan as well which I’d like to share. Also, I’d like to review stores and give recommendations. However if your interest is only in brand and not within Japan I should be able to help there too.

 

Chanel Poverty or Mitsu’s Guide to buying Vintage especially in Japan

:bow: Intro to the Series

:bow: Reasons I love Vintage Brand

:bow: Japanese celebrities, models and producers with vintage Chanel

:bow: A History of High Brands in Japan and Japan’s First Wave of Resellers

:bow: Japan’s Second Wave of Resellers store talks and reviews (multipost)

:bow: Popular Vintage Brands and key pieces from each brand (multipost)

:bow: Navigating on-line and in personal buying of Vintage Brand and learning market price (multipost)

:bow:  related eating at the Chanel restaurant Beige in Ginza Chanel

:bow:  possible… My full vintage Chanel collection

:bow:  possible… Chanel vintage jewelry and clothing authentication guide

 

Yes a new series on the Doll, I’ve got a Larme post on the way and a new hair series post as well so just in case I don’t ignore series. I’ve already written three of these future posts on Vintage Brand in Japan so please stay tuned they will come out!

Related articles: Chanel Beige restaurant terrace and Hermes cafe | Gucci Cafe in Ginza Gucci for lunch | Ferragamo Amity pop-up store

A bit shocked by the comments on the Doll changes post, pleasantly shocked! Thank you everyone taking the time to say such kind things. It really pushed me to blog more, but that just means all you see is zero posts and while more typing, research and photo taking before anything comes out.