Buying skincare and makeup in Tokyo sometimes is just stumbling to the right places, but it doesn’t have to be! I’d like to simplify shopping and give you two easy walking areas to get all your make-up and skincare needs handled. I actually ended up making a google map that you can save for easy directions and access.

I’ve recommended shops located near two train stations Shinjuku and Harajuku. But just in case you’re parked somewhere else for your visit in Tokyo I’ve added a few points of interest.

I’ve also listed if places are tax free or not from my experience.


Google has allowed me to make notes on each map point so you can click through and see points of interest, but below I’m going to explain them all as well.

Skincare and Make-up in Tokyo – Harajuku area

Harajuku is slowly becoming one of the better places to shop for skincare and make-up in tokyo. Tourism has really ramped that up and there are several good places to check out between crepes and style gawking.



Etude House


address: 東京都渋谷区神宮前1-16-5
jp site:

Newly built Etude House on Takashita street is one of the wonderful improvements to Takeshita. The pink castle outside and jewelbox inside hold lots of stock and it’s the best place to shop for Etude House in Tokyo. From my experience they seem to offer more novelties (freebies) and if you’re searching for a particular Etude House product you’re most likely to find it here.


Etude House Japan prices are cheaper than YesStyle and Jolse so stock up!! Since it’s on Takeshita getting there is a pain and it can get packed, but it’s still a lovely store.



Matsumoto Kiyoshis are immediately recognizable for their garish mustard and blue colorways.

Matsumoto Kiyoshi

Tax Free


japanese:マツモトキヨシ(マツキヨ sometimes shortened to)
site: here

Matsumoto Kiyoshi is a drugstore chain found most anywhere in Tokyo. It’s a great place to buy drugstore brands (Kate, Visee, Hada Labo, Shiseido, Canmake) of skincare and make-up in Tokyo or the rest of Japan. The two floor Takeshita shop is one of the larger ones, but can also be a bit packed. I also recommend the Ikebukuro location Sunshine-dori. But if your time is cramped maybe this is better saved for going to the one near your hotel?



Ainz & Tulpe


address:150-0001 東京都渋谷区神宮前1-13-14 原宿クエストビル
site: here

One of the hidden gems on Omotensando. Ainz & Tulpe is a two floor megastore of skincare and make-up in Tokyo. If you’re hunting for low or high priced Japanese brands it’s your best shot to find them here. Well lit and not as packed as Matsumoto Kiyoshi. They also have a location in Shinjuku and Shibuya’s Centa-gai but it’s not as well stocked.



Les Merveilleuses by Laduree

La Foret – 1.5 floor

japanese: レ・メルヴェイユーズ ラデュレ
address:150-0001 東京都渋谷区神宮前1-11-6
site: japanese | english

It’s like stepping into Versailles but with make-up. Located inside La Foret the shopping experience is always wonderful. Browse all their collection, I have yet to be told anything is out of stock unless it was seasonal. Recommend picking up a blush of your skin type (cream for dry, powder for normal to oily).

Mitsukoshi Ginza is the other store in Tokyo. Others in Kyoto, Osaka and Nagoya.


The Shu Uemura pop-up in Shinjuku

Shu Uemura

Tax Free

Omotesando Hills Mall – 1st Floor

japanese:シュウ ウエムラ
address: 東京都渋谷区 神宮前4-12-10 表参道ヒルズ西館1F

Located in the ritzy Omotesando Hills mall, this Shu Uemura location is quite chic. But it’s also right on the ground floor and has a street entrance. The store is always packed with lots of staff and you can get in and out. Their oil cleanser is my Holy Grail item even if it’s pricey.



Skincare and Make-up in Tokyo – Shinjuku Area



Outside the east exit hip young mall Lumine EST should be your first stop for all types of make-up and then spread out walking to Tokyo’s Korea town, Shin-Okubo.

Etude House

Lumine EST – 2nd Floor

address:160-0022 東京都新宿区新宿3-38-1
jp site:

Not as big as the Takeshita location or as well stocked. This shop on the 2nd floor near Starbucks still has lots of options to see.


Inside a Plaza store. Lots of displays and well lit.


Lumine EST – 5th Floor

japanese: never used
address:160-0022 東京都新宿区新宿3-38-1
site: plazastyle

Plaza often has brands I have a hard time finding at other places. Excel drugstore make-up is one of them. Excel brow pencils are a savior if you are blonde or even a redhead and want the right color brow pencil. Lots of quirky gadgets, snacks and bath salts even roomwear and cups as well. The Shibuya 109 basement level two store is better stocked for make-up but this is second. Also the Plaza Ikebukuro Sunshine City store is nice.



photo source


Not Tax Free

Lumine EST – 4th Floor

japanese: スキンフード
address:160-0022 東京都新宿区新宿3-38-1
jp site:

A great place to sample and pick up tiny items, but sadly Skinfood Japan is very overpriced. A face cream may be marked 2x the original amount. Check your on-line prices before making any big purchases.


@Cosme Store

Tax free over 5,000 yen

Lumine EST – Basement 2

japanese: アットコスメ
address:160-0022 東京都新宿区新宿3-38-1

Located on basement level one next to the elevators this cosme store is not the best lit and can be a pickle getting to for a first timer. All that aside @cosme store is actually the manifestation of a ranking and review site used by thousands of women in Japan. It’s like Make-up Alley with a better interface. They also give out awards every year, kind of like “Allure’s Best of Beauty” winners. Make-up companies happily sticker on their products that they are #1 in the @Cosme rankings. Too bad the location and the lighting drive this down a little, but tons of good make-up brands high and drugstore and rankings clearly shown in front of make-up products.


Their big ranking system and horrible lighting. See all those stickers on their products, that goes in all stores not just the @cosme store

Loretta hair care line sells inside @cosme Shinjuku and smells amazing and has gotten me addicted thanks to the recs of Nicola, Alanna and Siobhan.

Marui Shibuya 5th floor also has an @cosme store, Ueno Marui and Lumine Ikebukuro are other locations. (Marked on the map)

If you are in Osaka. I 120% recommend going to the @cosme store inside the giant Tsutaya on popular Dotonbori in Shinsaibashi. It’s on the 4th floor and is everything that the @cosme store in Shinjuku isn’t. Well lit, wood paneled, lots of space.  Since it’s inside Tsutaya they even have lots of magazines related to beauty right on the same floor. And there’s bench seating to sit and read. And!!! It’s open until 12:00!! If you love make-up or skincare even a little and you’re in Osaka, do not miss it.


…also in Lumine EST a MAC store (b1), BodyShop (b1), Paul & Joe Beauty (b1)


photo source

Jill Stuart Beauty

Shinjuku – Lumine 2 2nd Floor

japanese: ジルスチュアート ビューティ
address: 東京都新宿区新宿3-38-2
site: japanese | english

Jill Stuart gets a lot of love for its packaging, bright girly colors but also for its aesthetic of using gel colors and shimmer. Its sister brands are Paul & Joe Beaute and Les Merveilleuses by Laduree. Nestled next to Lumine EST is Lumine 2 in Shinjuku.


photo source


Shinjuku East Exit Underground – Subnade 2nd floor

address:160-0021 東京都新宿区歌舞伎町1サブナード1号 新宿サブナード地下街2丁目
site: | english site: dhccare

DHC calls itself “direct skincare” selling out of tons of shops inside Japan. Its biggest love overseas is the DHC Deep Cleansing Oil for make-up removal. Inside Japan they’re know for peddling tons of diet pills and protein shakes. Imagine if Slimfast did make-up? Kind of DHC. The easiest one to get to in Shinjuku is inside Subnade an underground shopping complex reached by the JR East Exit or going down many of the staircases in Kabukicho noted with “Subnade”. But there are several located around the Tokyo area (Ikebukuro, Shibuya).

You might want to check if Matsumoto Kiyoshi has the DHC product you’re looking for first instead of going on this hunt. They do stock a small selection.


Shinjuku West Exit

address: 東京都新宿区新宿3-15-15

The famed simple shop has launched a line of make-up that’s made with basic ingredients and is praised by some. More sought after by skincare and make-up lovers are the jars and acrylic storage that make hoarding that much easier. A pass if you’re not deep into skincare or makeup or worth checking out. Muji is one of my favorite places to buy gifts for others.


photo source


Shinjuku New South Exit

japanese: タカシマヤ
address: 151-8580 東京都渋谷区千駄ヶ谷5-24-2

This big department store can be hassle to get to sometimes, but for that reason maybe it is also quiet. If you’d like to buy high end make-up and get pampered I really recommend this department store. When I was in college this was my horrible day at school escape.

Avoid: Shinjuku Isetan. Crowded with tourists definitely not the pampering experience one should expect with high end cosmetics.

Other department store reccomendations: Shibuya Station Tokyu, Ginza Takashimaya

donki-shinokubophoto source

Don Quijote (Donki)


japanese: ドン・キホーテ

Admittedly this is a walk from Shinjuku station but a pleasant one. However you can also get off at the Shin-Okubo JR Station via the Yamanote Line or the Okubo JR Station via the Chuo Line. This is my favorite Don Quijote inside Tokyo as I’ve said often. Lots of space, lots of things to buy and see.


Tourist warning: Donki loves to triple wrap their packaging to prevent shop lifters buying cosmetics often requires scissors and the tools from Q and James Bond to open it up.

Other recommended Donkis: Ikebukuro East exit, Nakano Broadway, Ueno, and Roppongi

Donkis to avoid for better Donkis: Shibuya, Shinjuku

Protip: Right next to the Okubo Donki is delicious Hotteok shop or ホットク in Japanese Hotoke  definitely must try!





japanese: スキンホリック
address:169-0072 東京都新宿区大久保1-12-15

The best Korean skincare and make-up store in Tokyo. ShinOkubo aka Korean town especially since the newest Korean wave has hit has put up so many tiny Korean skincare stores. Or its skincare mixed with Big Bang merch. They’re all fine and good but Skinholic stands out. Well lit, lots of tester bottles, new products. Mask super packs. This is my one stop shop for Korean skincare and make-up. One of my favorite things about Skinholic is they arrange most products by their type. So you can compare BB creams side by side without fluttering to one brand or another.


Inside Skinholic (source)

I look in other shops in Shin-Okubo but I usually only end up buying from Skinholic. Their selection and displays can’t be beat.


The Face Shop


japanese: ザ・フェイスショップ
address: 169-0072 東京都新宿区大久保1-12-1

Located right near Skinholic, Korean brand The Face Shop launched its own stand-alone store in Shin-Okubo. It’s a classy two storied affair that has tons of stock.



Whoa Mitsu you listed like 90 places… tl;dr

Sorry I love make-up and skincare and I want to give you ALL THE OPTIONS! If you’re not as skincare and make-up obsessed or just short on time my top catch-all types of cosmetics and skincare recommendations are: @cosme, ainz&tulipe, Matsumoto Kiyoshi or Donki, and skinholic. I can’t lower any more than that, you’re a devil for asking  :catno: .



Before you leave out the airport! Yojiya


The girl the mirror is their famous logo. Pictured: blotting papers, Yuzu lip cream and Sakura soap

Extra shout-out before you leave! Yojiya Kyoto skincare and make-up in all Tokyo airports

japanese: よーじや
site: yojiya

Yojiya, Kyoto’s long term brand famous for their blotting papers is located in all terminals of Narita and Haneda airports. Personal favorites are the yuzu lip cream and their selection of soaps in Japanese flavors like matcha, sakura and yuzu. They make great gifts and in airport they won’t count against your luggage weight! Yojiya is also located in the train station of Shin-Osaka and all throughout Kyoto.

Side notes:

I have left off all goods maker Loft just because their Shinjuku store is a little cumbersome and sometimes their beauty selection isn’t the best. Shibuya Loft is best if you’re in the area.

Although Korean brand Tony Moly once had a shop in Shinjuku it is since gone. Now they have a website ( that does on-line orders. Missha ( has some stores in odd places around Japan although not many convenient to tourism. Missha’s Ikebukuro store in Lumine on the 7th floor is the best bet (171-0021 東京都豊島区西池袋1-11-1 ルミネ池袋7階). Missha and Tony Moly are both found in Skinholic along with select goods in Plaza stores.


…a map and everything. Man I feel like today’s post is the most organized I’ve ever been. Gudetama me is so proud of this. Coming up the companion to this post. Where to go to find individual Japanese brands of make-up by store.


I like to blog and review about kawaii make-up from Japan and Korea. Check all the posts here.

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Ageha lens, because we all want to shine.


Buying circle lens in Japan is pretty easy but I’ll guide you through some simple steps. I’ll also break down some phrases you may see when you’re looking at lens and discuss special needs lens wearers options. I’ll recommend a place to go that is my place and also let to know what you’ll expect at the store.


Know your power before buying contacts.

I know it’s a simple step, but it’s a big one. You can get your eyes checked and new regular contacts in Japan without health insurance. It’s about 5,000 yen or $50. I’ve done it before as a walk-in customer at Eyecity ( which has tons of locations nationwide. Of course Japanese skills are required. It’s about a 30 minute visit.

Japanese circle lens makers sell from powers: 0 – 6.0 typically. There are a few makers that sell up to 10 power but selection is limited. Just search for circle lens online instead with larger powers. Friend of the Doll pinkyparadise is a great option.




Special Circle Lens Needs in Japan

Astigmatism / toric lens ladies

乱視 Ranshi or Astigmatism lens are very limited. Bambina sells Toric lens ( but I’m pretty convinced they’re all by Korean manufacturers and readily available on overseas sites.

Farsighted ladies

遠視 Enshi or Farsighted/Longsighted (Hyperopia) have very limited circle lens options in Japan. Thus far I’ve only been able to find Bambina brand circle lens (site) or NeoVision which is a Korean brand and probably cheaper not in Japan.

tl;dr: really? It was like 2 sentences but anyways just buy online you won’t find much Japanese-only selection.

edit: If you’re in Japan Alice recommends for your contact needs, especially toric.



Jesus Christ Donki, you’re killing my blog’s aesthetic in one photo.

Length of wear and average price of Japanese circle lens


Contact lens come in Power and No Power. Some brands only sell no power.

度あり どあり do ari – has power aka if you need glasses to see, you have to buy these types
度なし どなし do nashi – has no power, you don’t need glasses, these are good for you.

(thank you 痴情 for the fix)


Circle lens come in three main lengths of wear

1Dayコンタクト – 1Day. Most circle lens brands use the english 1Day. They come in either packs of 10 or packs of 30 of one power.
Average price: 1,600 yen ($16) for 10 pairs. 3,800 yen ($38) for 30 pairs.

1ヶ月コンタクト Ikegetsu Contact – Monthly circle lens. Comes in individual packs. One purchase usually equals 1 circle lens.
Price note: Circle lens makers list price per individual lens so 2,100 yen listed really means 4,200.
Average price: 4,300 yen ($43) for two lens (one set).

1年コンタクト – Ichinen Contact – Yearly circle lens. Comes in individual packs. One purchase usually equals 1 circle lens.
Price note: Circle lens makers list price per individual lens so 2,100 yen listed really means 4,200.
Average price: 4,300 yen ($43) for two lens (one set).

Typically they are more expensive than buying overseas, but there is more selection and newer trend lens in Japan. I think competition is really marking lens prices down. I haven’t paid over 2,000 yen for a set lately.


Buying Circle Lens in Japan


Japan has tons of on-line shops selling circle lens. You can purchase them just like you do clothes from overseas. So it’s just a simple shop registration form and buying by using Tenso or similar service.

Friends of the blog mobacolle ( recently starting selling circle lens so you can pick up a pair with some new cute fall items. Previous post on translated how to sign up and use mobacolle with Tenso.

Donkihote also sells them on-line. Lover’s Color who makers the Rienda and Mars circle lens have their own on-line store, Karabo.

Hotel Lovers also has a large stock. Read about them below.



This is Donki (Donkihote) and their circle lens selection at a Hiroshima Donki.

How does one choose when it’s just so… much?

How does one buy OR find anything at Donki? And yet we all do. (philosoraptor)

In Person:

In the past few years Japan has allowed circle lens to be sold without prescription. That’s allowed a lot of shops to pop-up and sell solely circle lens or add circle lens to their repbroitore. They’re now available in a lot of places, I’ll share my experiences with two shops and walk you through the process.


Donki (Donkihote) is crammed with contact lens options. However there’s always a line and many popular lines are sold out. Donki has a lot of locations, but Donki contact lens buying is so slow. I’ve gone to 3 locations and all 3 had waits and were sold out of tons of choices. So if you’re in a bind and have time, try Donki, but really it’s a pain.

Hotel Lovers (site) is a contact lens shop in Shinjuku Alta Tokyo and Shinsaibashi OPA Osaka (locations). They sell contacts and make-up, but mainly they’re just a circle lens store. I’ve been to both locations and they’d have helpful staff at each place.

In front of each circle lens offering they write if it has a power or not, how strong the powers are, how much, how long the contacts last, sizing, etc… it’s really helpful.


 A display at the Hotel Lovers Shinjuku Store. Information and you can see the contacts.

Donki was also selling the Naturali series (second picture on this post) see how there’s barely any info in the Donki set-up?


I actually bought these. 1,900 yen = $17usd for month of contacts wasn’t bad. Suckered by Shizuka Takeda modeling them.

Important things to note from the sign: 14.5 diameter, monthly, comes in a power, 1 box = 1 lens, and 4 colors to choose from.

If contacts are popular usually Hotel Lovers crosses out the power so you know if they have yours in stock. Usually there’s a helpful staff to check for your power before you head to the cashier.

Just grab a box and know your power (japanese numbers please the “.” is a “ten” or just write it out or point to the sign). Then head to the cashier.

To buy circle lens in Japan you have to write down your information. Hotel Lovers does this and has a form to fill out. Afterwards you get a card and you’re in the system. From what I remember the registration looks about like their web form so I copied their web form and translated.


Try to be as honest as possible in these forms. Use your hotel address or even your Tenso one. If you’re nervous with Japanese just have this information with corresponding kanji already ready to fill out.


At your first visit you’re given a card and no more forms to fill out. Easy peazy. :smiley:

Measis: Another shop I haven’t bought from but I’ve been into is the Measis store in Kichijoji (locations). They’re affiliated with giant seller “Chuo Contact”.  They have locations all across Japan Kichijoji is their only Tokyo location but they have stores in Kumamoto to Fukuoka so if you’re outside of Tokyo and Osaka they’re a good place to look.

SBY: The make-up/food/contact lens megastore on the top floor of Shibuya 109 also offers sales points out 痴情 and is also very convenient for some.

I need a refill next month so I’ll post some cute ones on instagram or twitter if it I find some at Hotel Lovers.

woohooo I finally finished this post! And the Healthy eating post! PINCH ME! Been working on those two for a few months //lazy//

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