I occasionally scan YahooNews Japan (the google of Japan) for gyaru items and I stumbled across this AbemaTV program about Gyaru technology.

gyaru-den-meeting

It starts off with a reporter searching out interesting stories in Shibuya. In a completely non-scripted non-planned way (sarcasm)

The reporter’s reaction is “uhhhh what’s this?”

gyaruden-pose

They stumbled across two gyaru that call themselves “Gyaruden (ギャル電)” = Electric Gal.

Their names are Mao-san (pink hair) and Kyouko-san (grey hair). And say “ギャルによるギャルのためのテクノロジー” Because we are gyaru we make technology for gyaru. But really this story goes deeper than that and involves two interesting gyaru so let’s get into it!

gyaruden-partypeople

They started making flashy (pun intended) six months ago. And they do it for the “party people” (パリピ paripi some gyaru slang for you)

gyaruden-workspace-rainbow

The reporter then goes to visit their workspace where they make their Gyaru-den accessories.

It’s located in a place called Rainbow Souko (レインボー倉庫 site) which is a chain of coffee shops and workspace collectives. Their space is at Rainbow Souko 2 (here’s a map of how its laid out).

gyaruden-work

Mao in fab deco glasses at work building a LED lightup earring.

gyaruden-earrings

Like the one she’s wearing.

gyaruden-electrical-construction

Predictably the reporter gets a gyaru makeover and learns to construct her own LED earrings.

Then she sits down and asks about the girls lives. Kyouko-san says she hasn’t really had any schooling instead she’s learned on the streets. And the reporter is like “Oh you’re self taught” and Kyouko goes “Ohhhh you can say that”. Her current profession is pole dancer (usually pole dancers in Japan work as gogo dancers in clubs and keep their tops on. Judgement free either way just an FYI).

Mao-san says she is a college student at a trade school learning about electrical construction. But she says she wants to keep her own style doing it.

gyaruden-singularity

The reporter asks why did they get into this?

Kyouko says “The Singularity”.

Which is some deep stuff.

Let’s let wiki take care of this:

The technological singularity (also, simply, the singularity)[1] is the hypothesis that the invention of artificial superintelligence will abruptly trigger runaway technological growth, resulting in unfathomable changes to human civilization.

Yup. Lots to take in there.

Either way they’re doing some cool original stuff. Check out their twitter: https://twitter.com/galden999

Here’s the static news story on Abema times about the Gyaruden group (here) and official Youtube video (here) and they also got to be in a Nike Japan commercial (here).

I think it’s a new way to look at being flashy in a style that’s definitely toned down.

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