Buying skincare and makeup in Tokyo sometimes is just stumbling to the right places, but it doesn’t have to be! I’d like to simplify shopping and give you two easy walking areas to get all your make-up and skincare needs handled. I actually ended up making a google map that you can save for easy directions and access.

I’ve recommended shops located near two train stations Shinjuku and Harajuku. But just in case you’re parked somewhere else for your visit in Tokyo I’ve added a few points of interest.

I’ve also listed if places are tax free or not from my experience.

 

Google has allowed me to make notes on each map point so you can click through and see points of interest, but below I’m going to explain them all as well.


Skincare and Make-up in Tokyo – Harajuku area

Harajuku is slowly becoming one of the better places to shop for skincare and make-up in tokyo. Tourism has really ramped that up and there are several good places to check out between crepes and style gawking.

 

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Etude House

Takeshita-dori

japanese:エチュードハウス
address: 東京都渋谷区神宮前1-16-5
jp site: etudehouse.jp

Newly built Etude House on Takashita street is one of the wonderful improvements to Takeshita. The pink castle outside and jewelbox inside hold lots of stock and it’s the best place to shop for Etude House in Tokyo. From my experience they seem to offer more novelties (freebies) and if you’re searching for a particular Etude House product you’re most likely to find it here.

tokyoskincare-makeup-etudehouse-harajuku

Etude House Japan prices are cheaper than YesStyle and Jolse so stock up!! Since it’s on Takeshita getting there is a pain and it can get packed, but it’s still a lovely store.


 

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Matsumoto Kiyoshis are immediately recognizable for their garish mustard and blue colorways.

Matsumoto Kiyoshi

Tax Free

Takeshita-dori

japanese:マツモトキヨシ(マツキヨ sometimes shortened to)
address:東京都渋谷区神宮前1-16-7
site: here

Matsumoto Kiyoshi is a drugstore chain found most anywhere in Tokyo. It’s a great place to buy drugstore brands (Kate, Visee, Hada Labo, Shiseido, Canmake) of skincare and make-up in Tokyo or the rest of Japan. The two floor Takeshita shop is one of the larger ones, but can also be a bit packed. I also recommend the Ikebukuro location Sunshine-dori. But if your time is cramped maybe this is better saved for going to the one near your hotel?


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Ainz & Tulpe

Omotesando-dori

japanese:アインズ&トルペ
address:150-0001 東京都渋谷区神宮前1-13-14 原宿クエストビル
site: here

One of the hidden gems on Omotensando. Ainz & Tulpe is a two floor megastore of skincare and make-up in Tokyo. If you’re hunting for low or high priced Japanese brands it’s your best shot to find them here. Well lit and not as packed as Matsumoto Kiyoshi. They also have a location in Shinjuku and Shibuya’s Centa-gai but it’s not as well stocked.


 

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Les Merveilleuses by Laduree

La Foret – 1.5 floor

japanese: レ・メルヴェイユーズ ラデュレ
address:150-0001 東京都渋谷区神宮前1-11-6
site: japanese | english

It’s like stepping into Versailles but with make-up. Located inside La Foret the shopping experience is always wonderful. Browse all their collection, I have yet to be told anything is out of stock unless it was seasonal. Recommend picking up a blush of your skin type (cream for dry, powder for normal to oily).

Mitsukoshi Ginza is the other store in Tokyo. Others in Kyoto, Osaka and Nagoya.


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The Shu Uemura pop-up in Shinjuku

Shu Uemura

Tax Free

Omotesando Hills Mall – 1st Floor

japanese:シュウ ウエムラ
address: 東京都渋谷区 神宮前4-12-10 表参道ヒルズ西館1F
site: shuuemura.jp

Located in the ritzy Omotesando Hills mall, this Shu Uemura location is quite chic. But it’s also right on the ground floor and has a street entrance. The store is always packed with lots of staff and you can get in and out. Their oil cleanser is my Holy Grail item even if it’s pricey.

 


 

Skincare and Make-up in Tokyo – Shinjuku Area

 

 

Outside the east exit hip young mall Lumine EST should be your first stop for all types of make-up and then spread out walking to Tokyo’s Korea town, Shin-Okubo.

Etude House

Lumine EST – 2nd Floor

japanese:エチュードハウス
address:160-0022 東京都新宿区新宿3-38-1
jp site: etudehouse.jp

Not as big as the Takeshita location or as well stocked. This shop on the 2nd floor near Starbucks still has lots of options to see.


tokyo-makeup-skincare-plaza-shinjuku

Inside a Plaza store. Lots of displays and well lit.

Plaza

Lumine EST – 5th Floor

japanese: never used
address:160-0022 東京都新宿区新宿3-38-1
site: plazastyle

Plaza often has brands I have a hard time finding at other places. Excel drugstore make-up is one of them. Excel brow pencils are a savior if you are blonde or even a redhead and want the right color brow pencil. Lots of quirky gadgets, snacks and bath salts even roomwear and cups as well. The Shibuya 109 basement level two store is better stocked for make-up but this is second. Also the Plaza Ikebukuro Sunshine City store is nice.


 

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Skinfood

Not Tax Free

Lumine EST – 4th Floor

japanese: スキンフード
address:160-0022 東京都新宿区新宿3-38-1
jp site: skinfood.jp

A great place to sample and pick up tiny items, but sadly Skinfood Japan is very overpriced. A face cream may be marked 2x the original amount. Check your on-line prices before making any big purchases.


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@Cosme Store

Tax free over 5,000 yen

Lumine EST – Basement 2

japanese: アットコスメ
address:160-0022 東京都新宿区新宿3-38-1
site: cosmestore.net

Located on basement level one next to the elevators this cosme store is not the best lit and can be a pickle getting to for a first timer. All that aside @cosme store is actually the manifestation of cosme.net a ranking and review site used by thousands of women in Japan. It’s like Make-up Alley with a better interface. They also give out awards every year, kind of like “Allure’s Best of Beauty” winners. Make-up companies happily sticker on their products that they are #1 in the @Cosme rankings. Too bad the location and the lighting drive this down a little, but tons of good make-up brands high and drugstore and rankings clearly shown in front of make-up products.

cosmestore-shinjuku-ranking

Their big ranking system and horrible lighting. See all those stickers on their products, that goes in all stores not just the @cosme store

Loretta hair care line sells inside @cosme Shinjuku and smells amazing and has gotten me addicted thanks to the recs of Nicola, Alanna and Siobhan.

Marui Shibuya 5th floor also has an @cosme store, Ueno Marui and Lumine Ikebukuro are other locations. (Marked on the map)

If you are in Osaka. I 120% recommend going to the @cosme store inside the giant Tsutaya on popular Dotonbori in Shinsaibashi. It’s on the 4th floor and is everything that the @cosme store in Shinjuku isn’t. Well lit, wood paneled, lots of space.  Since it’s inside Tsutaya they even have lots of magazines related to beauty right on the same floor. And there’s bench seating to sit and read. And!!! It’s open until 12:00!! If you love make-up or skincare even a little and you’re in Osaka, do not miss it.

 

…also in Lumine EST a MAC store (b1), BodyShop (b1), Paul & Joe Beauty (b1)


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Jill Stuart Beauty

Shinjuku – Lumine 2 2nd Floor

japanese: ジルスチュアート ビューティ
address: 東京都新宿区新宿3-38-2
site: japanese | english

Jill Stuart gets a lot of love for its packaging, bright girly colors but also for its aesthetic of using gel colors and shimmer. Its sister brands are Paul & Joe Beaute and Les Merveilleuses by Laduree. Nestled next to Lumine EST is Lumine 2 in Shinjuku.


dhc-subnade

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DHC

Shinjuku East Exit Underground – Subnade 2nd floor

address:160-0021 東京都新宿区歌舞伎町1サブナード1号 新宿サブナード地下街2丁目
site: dhc.co.jp | english site: dhccare

DHC calls itself “direct skincare” selling out of tons of shops inside Japan. Its biggest love overseas is the DHC Deep Cleansing Oil for make-up removal. Inside Japan they’re know for peddling tons of diet pills and protein shakes. Imagine if Slimfast did make-up? Kind of DHC. The easiest one to get to in Shinjuku is inside Subnade an underground shopping complex reached by the JR East Exit or going down many of the staircases in Kabukicho noted with “Subnade”. But there are several located around the Tokyo area (Ikebukuro, Shibuya).

You might want to check if Matsumoto Kiyoshi has the DHC product you’re looking for first instead of going on this hunt. They do stock a small selection.


Muji

Shinjuku West Exit

japanese:無印良品
address: 東京都新宿区新宿3-15-15
site: muji.com

The famed simple shop has launched a line of make-up that’s made with basic ingredients and is praised by some. More sought after by skincare and make-up lovers are the jars and acrylic storage that make hoarding that much easier. A pass if you’re not deep into skincare or makeup or worth checking out. Muji is one of my favorite places to buy gifts for others.


Takashimaya_Times_Square

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Takashimaya

Shinjuku New South Exit

japanese: タカシマヤ
address: 151-8580 東京都渋谷区千駄ヶ谷5-24-2
site: takashimaya.co.jp

This big department store can be hassle to get to sometimes, but for that reason maybe it is also quiet. If you’d like to buy high end make-up and get pampered I really recommend this department store. When I was in college this was my horrible day at school escape.

Avoid: Shinjuku Isetan. Crowded with tourists definitely not the pampering experience one should expect with high end cosmetics.

Other department store reccomendations: Shibuya Station Tokyu, Ginza Takashimaya


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Don Quijote (Donki)

Okubo/Shinjuku

japanese: ドン・キホーテ
address:169-0072新宿区大久保1-12-6
site: donki.com

Admittedly this is a walk from Shinjuku station but a pleasant one. However you can also get off at the Shin-Okubo JR Station via the Yamanote Line or the Okubo JR Station via the Chuo Line. This is my favorite Don Quijote inside Tokyo as I’ve said often. Lots of space, lots of things to buy and see.

tokyomakeup-donki-shinjuku

Tourist warning: Donki loves to triple wrap their packaging to prevent shop lifters buying cosmetics often requires scissors and the tools from Q and James Bond to open it up.

Other recommended Donkis: Ikebukuro East exit, Nakano Broadway, Ueno, and Roppongi

Donkis to avoid for better Donkis: Shibuya, Shinjuku

Protip: Right next to the Okubo Donki is delicious Hotteok shop or ホットク in Japanese Hotoke  definitely must try!


 

skinholic-shinokubo

Skinholic

Okubo/Shinjuku

japanese: スキンホリック
address:169-0072 東京都新宿区大久保1-12-15
site: http://ehiroba.jp/skinholic/index.html

The best Korean skincare and make-up store in Tokyo. ShinOkubo aka Korean town especially since the newest Korean wave has hit has put up so many tiny Korean skincare stores. Or its skincare mixed with Big Bang merch. They’re all fine and good but Skinholic stands out. Well lit, lots of tester bottles, new products. Mask super packs. This is my one stop shop for Korean skincare and make-up. One of my favorite things about Skinholic is they arrange most products by their type. So you can compare BB creams side by side without fluttering to one brand or another.

skinokubo-skinholic

Inside Skinholic (source)

I look in other shops in Shin-Okubo but I usually only end up buying from Skinholic. Their selection and displays can’t be beat.


 

The Face Shop

Shin-Okubo/Shinjuku

japanese: ザ・フェイスショップ
address: 169-0072 東京都新宿区大久保1-12-1
site: thefaceshop.jp

Located right near Skinholic, Korean brand The Face Shop launched its own stand-alone store in Shin-Okubo. It’s a classy two storied affair that has tons of stock.

 


 

Whoa Mitsu you listed like 90 places… tl;dr

Sorry I love make-up and skincare and I want to give you ALL THE OPTIONS! If you’re not as skincare and make-up obsessed or just short on time my top catch-all types of cosmetics and skincare recommendations are: @cosme, ainz&tulipe, Matsumoto Kiyoshi or Donki, and skinholic. I can’t lower any more than that, you’re a devil for asking  :catno: .

 


 

Before you leave out the airport! Yojiya

yojiyagoods

The girl the mirror is their famous logo. Pictured: blotting papers, Yuzu lip cream and Sakura soap

Extra shout-out before you leave! Yojiya Kyoto skincare and make-up in all Tokyo airports

japanese: よーじや
address: ALL AIRPORT TERMINALS IN TOKYO
site: yojiya

Yojiya, Kyoto’s long term brand famous for their blotting papers is located in all terminals of Narita and Haneda airports. Personal favorites are the yuzu lip cream and their selection of soaps in Japanese flavors like matcha, sakura and yuzu. They make great gifts and in airport they won’t count against your luggage weight! Yojiya is also located in the train station of Shin-Osaka and all throughout Kyoto.

Side notes:

I have left off all goods maker Loft just because their Shinjuku store is a little cumbersome and sometimes their beauty selection isn’t the best. Shibuya Loft is best if you’re in the area.

Although Korean brand Tony Moly once had a shop in Shinjuku it is since gone. Now they have a website (tonymoly.jp) that does on-line orders. Missha (missha.jp) has some stores in odd places around Japan although not many convenient to tourism. Missha’s Ikebukuro store in Lumine on the 7th floor is the best bet (171-0021 東京都豊島区西池袋1-11-1 ルミネ池袋7階). Missha and Tony Moly are both found in Skinholic along with select goods in Plaza stores.

 

…a map and everything. Man I feel like today’s post is the most organized I’ve ever been. Gudetama me is so proud of this. Coming up the companion to this post. Where to go to find individual Japanese brands of make-up by store.

 

I like to blog and review about kawaii make-up from Japan and Korea. Check all the posts here.

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | metoomitsu on instagram | metoomitsu on snapchat | metoomitsu tumblr – join/add/follow? :bow:

I have no idea what made purchase Etude House’s Princess Etoinette Crystal Shine Lips Lipstick. I reviewed the blush poorly, so why would I go back the same product line? I think it’s the packaging. Stupid, cute packaging. Thankfully I’m glad I bought the Crystal Shine Lipstick another Etude House Princess Etoinette Review for you!

I’ve previously introduced the Princess Etoinette collection so I’ll just get down to talking about the lipsticks. Crystal Shine Lipstick is a combination opaque lipstick and hydrating gloss. So it’s not a true lipstick and it’s made to finish in a gloss not a usual matte. They were released last winter and they’re still in stores.

I bought my two from the Etude House store in Shinjuku Lumine EST. Cost is midrange, around $13.00 USD. They can be purchased from Korea from KpopStore $12.90 or Yesstyle $22

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As with the rest of the Princess Etoinette collection super cute packaging even down to the metallic bits on the box.

princess etoinette crystal shine lips

etoinette-crystalshinelips-colors

I purchased the pink (PPK004) first and went back and got the nude orange (POR201) next.

etoinette-crystal-shine-lipstick-swatched-comparison

With both you can see the shine they have without need for a topping of gloss. Because both shades are opaque the orange turned out to be not so orange worn.

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In different light and angle you can see the POR201 orange does look slightly orange.

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The coverage is buildable and those are the two colors after several applications.

 

Just-the-facts Etude House Princess Etoinette Review

Pros:
– cute packaging
– mid-range price
– very hydrating (perfect for winter!)
– opaque style means color wusses (like me) can choose bolder colors

Cons:
– still plastic case
– doesn’t stain enough to last more than 2 hours
– only bottom in tiny font tells color difference, kind of hard to grab the right one in a hurry

Overall: 4.75/5

Final thoughts: This lipstick is made for winter. I wore it constantly in dry Japan and it really helped my lips. I also like the opaque style of the lipstick. I’m usually a color wuss when it comes to lipstick sticking to mostly nudes, but opaque made me be a little bold with my choices. I repurchased, and I (spoiler) got 2 lipsticks along with some other products from the second Princess Etoinette line that just came out!

Etude House didn’t put a blush out in the second Princess Etoinette line, so maybe the blush wasn’t as loved eternally?

Other reviewers:

misaraisu reviews the same pink shade I have | sweet dreams reviews a different pink shade | one of the cuties of friend blogging pair Gyaru Galss reviews a different orange shade

Side note:  I’ll be doing more make-up reviews and talks lately, I feel like I ignored them a lot  and I’m really into make-up right now, especially super cute packaged make-up. I hope you’ve enjoyed this Etude House Princess Etoinette Review. I’ve got a trend report to talk about, Gyaru brands ss14 trends and maybe a kind of off the cuff discussion on gyaru with some more recent observations of seeing current gal in Tokyo and beyond in November.

I’m back in Houston from my month of Japan in November so now I have time to reply to all the wonderful comments you guys have left. Thank you!! :loveword:  I’ve been reading them while I’ve been traveling and appreciate them and your likes on blogluvin’ as well. If you need to read the Doll on mobile Blogluvin’ has a great FREE (and ad-free) app for android and ioS (iphone, ipad) that includes a wonderful mobile reader. I’ve been using it while traveling and it’s a fabulous way to keep up with your favorite blogs all in one place.

Korean make-up brand Etude House launched a line “Princess Etionette” that was an obvious rift of Laduree’s ultra-expensive Japan-only Make-up Line “Les Merveilleuses” (link). But cheaper!! Les Merveillesuses blush is 10,000 yen ($110). While Etude House’s Princess Etionette Cheek is 2,500 yen ($28). Not drugstore, but not made of diamonds!

I bought the Etude House Princess Etoinette Blusher in OR201 Coral Masquerade.

Gratuitous Princess Etoinette Blusher Shots

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Princess Etoinette’s entire line-up, which is not seasonal and still available in stores!

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The puff given to apply and the very orange color the hearts combine to make.

Swatched

etude house princess etoinette heart blusher coral masquerade

Much softer than the Liz Lisa blush and less pigmented. I would call the color more “pearl” as well.

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Other reviewers have written about the hearts breaking, 7 months in that’s not an issue for me.

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Comparison next to my Liz Lisa blush (reviewed here). I’m not a fan of the dull gold/pewter on the Etude House blush, but I do like their baby pink.

Just-the-facts Etude House Princess Etoinette Heart Blusher Review

Pros:
– cute packaging
– comes with applicator
– mid-range price

Cons:
– not very pigmented
– too pearlescent for problem skin
– bulky case and delicate product not travel friendly
– plastic case up close is just… plastic

Overall: 2.75/5

Final thoughts: A cute make-up product that’s more looks than substance. With problem skin I think the pearl shimmer instead of glitter shows up my scars more. I would purchase from this line again, but not the blush (edit: I did, review on Princess Etoinette Crystal Shine Lips Lipstick here in two shades)