I am in love with Cecil McBee for one reason right now and that is because 17 of its stores have official ameblos (check out the entire list here). Most of them started back in 2009, so I am soooo late to the party. :worry: However, they’re just amazing! So many of them update regularly and show off new pieces. It doesn’t hurt that Cecil is so big that there’s always new pieces. :stars:

However what I really like is seeing blogs from different parts of Japan. It’s not just Osaka and Tokyo reporting (like WC), or even Nagoya (Gilfy). Instead Cecil has blogs in Sapporo, Hiratsuka, Utsunomiya, and Sendai also. :upheart:

Maybe it’s the sociologist in me, but I just love this. It’s a way to see how gal looks in Sendai and these far flung places where I might not visit. :loveword:

Also for those of you who looked at the catalog bits from Cecil and thought HMPH that’s NOT gal, look at the shop staff.

Toot-toot-tooot :music: Presenting the shop staff of Cecil McBee in their fall collection :hands:

This girl is so adorable and I love the black version of the boho look that Liz Lisa is favoring (in brown of course :wink: )

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I’ve decided to make Cecil McBee for Fall a two part post, mainly because Cecil is huge and I don’t think I’ve discussed the gravity that is Cecil. So cue the Imperial March and let’s dive into the mammoth of Cecil :stepup:

Cecil McBee in 109 Kohrinbo in Kanazawa. The typical Cecil McBee store.

CECIL MCBEE is BIG mmmkay?

Let’s discuss Cecil McBee first before showing you parts of the catalog just to explain the brand.

First of all, it is constantly the highest selling brand within 109. It occupies some of the biggest space within 109 (floor 2). It has 8 stores within the Tokyo area. It has the most stores of all gal brands. If there is a Godzilla of Gal, it’s Cecil McBee.

Cecil McBee in Namba, Osaka. There’s an elevator inside the store. It’s massive.

CECIL McBEE Variety

Within Cecil McBee stores there is an extreme variety of styles.

On one side there are party dresses and items for OL girls on a date. Items that are very Aisare and feature in CanCam. Then, there are items that are very trend. If berets are in style then expect 10 different examples of berets in store. Finally, at the end of the spectrum are pieces that could easily be found in DIA: open backs, sparkle buckles, sexy hotpants, etc…

Also, Cecil McBee has a large selection of bags and accessories. Watches, cellphone charms, necklaces, rings, wallets, candles.

There is no “Cecil Style” instead there is something for everyone. Cecil McBee’s price point is also extremely competitive. Dresses for $60.00 and under. Coats for $75.00. Within the gal price range, and Japanese clothing prices in general, these are good prices.

CECIL McBEE Sister Stores

Cecil McBee has also branched out into two others stores: Fabulous by Cecil McBee and Cecil Linc.

:stars: Cecil Linc is more of a style brand concentrating on natural sweet style. It’s an extremely girly brand and featured in Ray, CanCam and JJ. Hime gals may be interested in this brand.

:stars: Fabulous by Cecil McBee is more of a Mote-kei brand featured in mags like Pinky, Ray, Can Cam and JJ as well. It’s a bit of a girly date brand for OL ladies. Gals may like this brand for being adult without being Mode or Celeb.


Catalog & Mook

CECIL MCBEE details:
katakana: セシルマクビー
style: adult, trend
website: http://www.cecilmcbee.jp/
webstore: http://gw.tv/fw/cecil/
number of stores: 31 + 1 outlet
since: 1996
this season’s concept: None stated
what it’s really this season: Trend Mix
model: Several for the mook. Cover model is 39 year old Risa Hirako.

Cecil McBee has put out a mook. If like previous Cecil McBee mooks then it’s available at local convenience stores along with bookstores. This is a move only done by the most popular brands in Japan.

I’ve reported about previous Cecil McBee Winter and Autumn mooks here and here.


Absolutely hot cover! Risa Hirako is such a beauty. (amazon.jp link)

Damn it must be hard looking that gorgeous, glad I don’t have those kinda worries :wink:

Catalog Shots

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Spiral Girl is one of my favorite brands and they’ve carried over their pop gal concept into this season mixing military. Spiral Girl doesn’t take itself too seriously and that translates well into their bold catalog.

SPIRAL GIRL details:
katakana: スパイラルガール
style: pop gal, trend
website: http://www.spiralgirl.jp/
webstore: http://store.roomy-s.jp/shop/spiralgirl
number of stores: 28 stores (3 in Tokyo) + 1 outlet + 1 store in Hawaii & 1 store in Taiwan
since: 2004
this season’s concept: None stated
what it’s really this season: Military and 90s grunge themes with bold red x olive combinations
model: Kiko Mizuhara 水原希子 (Vivi model)

Fall 2010 gyaru trends featured from Spiral Girl: chino pants, badges, nordic print, military, chunky knits, fuzzy black and white sweater, printed tights, olive, red, shoulder stole, brown leather x sheepskin, fur boots

Spiral Girl AW Catalog



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Due to kitty delays I’m going to be packing this all in, so we’re going to go fast on the Doll. Autumn collections for 7 brands in 7 days (if everything works out right :^_^;;: ) Lots of lovely eyecandy to see and trends to discuss :upani:

This is a post about EGOIST for Fall 2010, but it’s a post also about shop staff. make-up and more :stepup: Super image heavy post today with 26 images below :upheart:

EGOIST details:
katakana: エゴイスト
style: celeb, adult, casual
website: http://egoist-inc.com/ english http://www.egoist-inc.com/en/
number of stores: 27 + 3 outlets + 2 stores in Hong Kong
since: 1996
this season’s concept: Play Gothic “Only one mouth for a reason, a dream within a dream”
what it’s really this season: Celeb casual with strong overseas concept
model: Seri Iwahori (34 year old ex-Vivi model)

Promo Shots

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