It’s just starting to get hot but this is the season for Fall exhibitions or tenjikai/展示会 as they are known and I really liked what I saw of Rienda, Duras and Mercury Duo so I thought I’d show them.

Just when I said I wouldn’t do this kind of thing, I do it… typical blogger.

I think summer is the worst thing ever, I fear it. Let it snowwwww, let it snoowwwww!!! Looking forward to Fall fashion (aka my favorite time of year and styles) makes me happy and I’m happy to report about it.

Rienda – Fall 2015 – Modern Glamour

Lots of traditional popular Fall themes such as pinstripe and houndstooth. Mixed with rich items such as jewel tones and fur coats along with floral onepieces.

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Their popular floral dress using an beveled weave for the Spring done in a more Fall palette

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Houndstooth and pointy shoes.

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Pinstripe and light tweeds.

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Transitional outfit but denim jackets are still alive for Fall.

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Floppy hats and mustard.

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Love this lady simple houndstooth.

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Rare all black coordinate by Rienda and floral bottoms.

source: Rienda girls insta and ameblo


Duras – Fall 2015 – Radiant Muse

A continuation of their Spring line with lots of kadeliscope (Persian inspired?) prints, restrained bodycon (tight but not often short) and a swingy bohemian style.

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That print dress is everything and I really want to buy it.

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The A-line dress trend and layered stripes are Spring trends done in autumn colors for Fall.

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Jeweled cardigan trend for Spring making a more subdued trend with pearls. Lots of light colored outers mixed with darker dresses.

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Extremely typical Duras styles. I bought the left dress in Spring in almost the exact same cut. More Fall hat trends.

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Such a cute bustier that could be done Larme or Agejo style. Lavender for Fall I have doubts on but this transitional coordinate makes it work. Duras wants to do a few lavender pieces so we’ll see!

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More tweed set-ups to come out.

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Trying to tell myself I don’t need this dress, but I love the color choices.

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The full collection looking fabulous. I love that they had a selfie mirror as their press advertisement.

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Pointy shoes again! Clutches are big as well as lady-like totes and 2-way bags (top handle + shoulder strap).

source: Select shop Rougefeel ameblo and Duras instagram

Mercury Duo – Fall 2015

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Just like Rienda, a mustard lace overlay item.

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A lot of brands may be trying to make fringe work. Unsure the inroads it’ll make this Fall.

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Boxy cropped blouses continue, and yes there’s mustard!

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A-line floral dress? A-line floral dress. Pick your brand you’ll probably find one.

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This hidden pleats look has been a small summer trend and could be a larger Fall one.

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In Fall skirts. Oh black you hide everything.

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A trend look for Mercury Duo fall. Earth mustard brown, and a floral long skirt, with fringe bag. The bucket bag style is becoming popular (vintage influences). Check all the prints with mustard options. Mustard will be so big!

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Toggle coats in pastels. Light outers will be very popular.

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Welcome back floppy hats.

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Floral sweater set-ups should be big with otona kawaii crowd, a trend from last Fall.

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Earthy mustard browns.

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Chunky heel + pointed toe. There will be so many colors and prints to choose from in this look for Fall.

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Their Fall transitional look.

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I think some brands will try to push culottes. I have doubts they will be successful, but hey mustard!

source: All Mercury Duo photos thanks to trefle select shop’s exhibition report check out their Ungrid report too if interested!

Check for these trends!

BIG Trends: FLORALS, browns, mustards, pointy shoes, light colored outers, A-line dresses, floppy hats

Medium trends: traditional prints such as pinstripes and stripes and houndstooth, pastels mixed with darker colors or browns, fringe, bucket bags, 2-way bags.

Florals for Winter? Moderately groundbreaking….

I actually am really excited for Fall and a lot of these trends seem shop-worthy now. A bit shocked by the complete lack of pants. I know Otona Kawaii and Oneegyaru brands don’t do them often but it definitely seems they’re not in style right now. It’s always cheaper to shop off season so maybe you can find some cute used or vintage pieces that reflect these looks for cheap!

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Evris is turning to lush fabrics, jewels, leopard and leather to create a Fall 2014 style exhibition titled “Modern Billy Star“. For me it’s the best original style for Fall 2014 that I’ve seen come out of Shibuya 109 brands. I’ll be profiling more later, but for now let’s enjoy Evris for Fall.



In Ayano Sasaki’s words translated from here are…

“Modern Billy Star” is

A Rockabilly style that’s directly influenced by her boyfriend who’s always beside her and she’s a “High Teen Girl” who’s always the center of attention. Trapped between girl and womanhood she’s not afraid to try all the sides of womanhood. She’s a girl who’s able to transform into a good girl in front of her mom to a bad girl with her boyfriend. British street fashion is the base with earthy colors as the center, the styling is always modern, with leather and leopard along with original prints to create a cheeky rock style that’s easily interchangeable.

It’s the new style of “FASHION = NO RULE” a “MODERN BRITISH STREET” with “ROCKABILLY” to create a new “FASHION”.

The season’s colors are Dark Brown, Dark Green, Bordeaux and Navy.

The season’s prints are plaid, leopard, paisley, flower and dot.

The season’s textures are lace, leather and tortoiseshell.

Rockbilly is influenced by old style American films such as “Grease”, “America Grafitti” and “Crybaby”.

It’s not girly and it’s not exactly lady-like either. The biggest inspiration is Traci Lords from the movie “Crybaby” not just in style but in mood as well.


Traci Lords (right) who was super fabulous in “Crybaby”

Evris Fall 2015 TouchMe Runway looks

I’m going to mostly let you guys enjoy the runway style and just mention some Fall 2014 trends that go all across Japan style for the upcoming season.


Print mix, structured bags, pointy shoes, sock influence, long coats


Headbands, jeweled, looser denim, pearls, short leather jackets


Color + monotone mix, backpacks. earrings over necklaces

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Vintage vanity bags. Hairbows.


Crushed velvet (rolling over from last Fall)


Midi and knee-length skirts 100% fall trend now, one color dressing

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90s grunge with lace over shirts. Majority of details above the bust and below the knee.

Runway Closeups and Evris Exhibition details


This look for me stole the runway. Very everyday but wonderful details like jeweled neckline and comfortable slight acid wash pants. The leather jacket although fake looks remarkable supple.


The tortoiseshell is a big highlight for me. It looks marvelous against the crushed velvet and delicate lace socks. A basic yet not basic. Structured bags and preppy style shoes such as oxfords and loafers are going to be very popular for Fall.

Tortoiseshell I haven’t seen as much in other brand’s collections but I bet it will grow. Tortoiseshell is known as べっ甲 | べっこう | bekkou in Japanese.


The jewel chain necklines are fabulous. I really want a shirt.


The highwaist life continues. Again check out how the details happen above the bust and below the knee.


Plaid (known as “check” in Japan) is going to be big this year. I like Evris’s more modern take on the look.

EV10 EV11




Evris Fall Coordinates

Coordinates by producer Ayano Sasaki and exhibition staff fully in AW 2014 Evris style.

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Again I’m quite excited about this brand for Fall. I’ve been feeling that brands have become a bit boring with their choices, but instead Evris hasn’t gotten flashy but more rich. The deep tones and jewels and pearls make the pieces look elegant but they’re always paired with something to keep it casual or funky.

More gyaru news: Blenda magazine is closing with it’s August issue. As I tweeted earlier, Blenda magazine is closing. Vivi, Jelly, (new)Ranzuki, and Popteen are the still holding strong. Blenda for me is the most shocking. Although I’ve considered their style quite boring their main models especially Ide Reiko have always been beloved. Ide Reiko now has a new brand to concentrate on “Love is….Tokyo” which I’ll blog about soon (hopefully before Norway trip).

Need more Evris ? Soon another shop staff and Fall style but check out the brand introduction here

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