Japan you outdid yourself once again with a pop-up shop and cafe collaboration in Tokyu Plaza for the release of the Ferragamo Incanto Amity fragrance. Yup a cafe collaboration with a fragrance. I had no idea if it’d be cool or horrible.

I ended up at Tokyu Plaza in the first place because I just finished a four hour hair appointment for cut, color and straightening nearby in Harajuku. My hair ended up being 10,000 yen in total (about $98) and I was riding on a cloud. 98$ for cut, color and straightening, let that sink in. OMG thank you Hot Pepper coupon and Harajuku salon (for those curious I went to LANGE Rope).

But I was starving! I always end up planning my hair appointments to run through lunch. Urg. So I thought I’d go get a small sandwich and latte from Starbucks in Tokyu Plaza, but the Starbucks was packed. I headed back downstairs when I spotted the Omohara Cafe and the pop-up store for Incanto Amity by Salvatore Ferragamo. Aptly named since Tokyu Plaza is at the intersection of OMOtesando and HARAjuku.

Once you see the pictures you’ll realize why I had to stop by.

 

First the Salvatore Ferragamo Incanto Amity pop-up store!

Check out those Spring colors! I was here during Spring and it was just quenching all my feelings for flowers and pinks.

ferragamo-incanto-amity-pop-up-tokyo-shopOLYMPUS DIGITAL CAMERA

Inside the Pop-up store there was a floral bench for photo-ops.

OLYMPUS DIGITAL CAMERA

Ferragamo Incanto perfume line is actually three fragrances. The main one is Incanto Amity (green bottle) then Incanto Charms (pink bottle) and Incanto Dreams (blue bottle).

You could spray each fragrance and test them out.

I was at the time actively searching for a new fragrance. I love Gucci Guilty and Coco by Chanel but was a bit tired of their scent. So I ended up buying Ferragamo’s Incanto Amity. It’s smells like jasmine and orange and was only 3,600 yen for the spray. Six months later I still like it, which is high praise from me since I get bored of fragrances easily.

OLYMPUS DIGITAL CAMERA

Since it was a pop-up shop they had a gatcha set up with mini perfumes depending on how much you bought.

Instead of doing it my shop staff plucked two travel fragrances for me of the scent I liked so I wouldn’t have to play chance. So nice!!

More on the shop staff below.


Omohara Cafe

OLYMPUS DIGITAL CAMERA

Omohara Cafe is a small 6 table cafe with mostly drink options. A bonus are the free current issue magazines you can read while sipping and taking a shopping break.

If you’re in Harajuku and just need a quick chill I recommend heading to Tokyu Plaza to the Omohara cafe or to the top balcony to rest your feet (see other food and chill recommendations in Harajuku below).

OLYMPUS DIGITAL CAMERA

Here is their normal menu. I’ve tried their green kiwi soda, tortellini and cheese as well as their cafe latte. The drinks are good. The food is just okay.

OLYMPUS DIGITAL CAMERA

And just for that month a perfume collaboration food menu!

I regret not getting the Tiramisu. Orange sponge cake with a marscapone mousse and a raspberry top. Yummy!

incanto-amity-perfume-drink

Instead I got the Mandarin Sparkling Soda and Tortellini with Cheese. The tortellini was just alright, but the drink was great!

Never thought I’d drink a perfume inspired drink.

incanto-amity-pop-up-shop-tokyo-drink

It matches the set, awwwe.


Salvatore Ferragamo Incanto Amity shop staff

My shop staff was so friendly I asked to take a picture of her. And she decided the best place was at the swing photo-op area. She was pretty happy to do the photos as you can see.

OLYMPUS DIGITAL CAMERA

Check out her cute shoes. I think she’s in the famous Ferragamo bow flats. Ferragamo’s bow items are pretty popular in Japan.

OLYMPUS DIGITAL CAMERA

Such a cutey!

Pop-up stores are the best.

That day I also treated myself to eyelash extensions. What I thought I’d be paying on hair 20,000 yen ended up being for hair, new perfume and eyelash extensions. #treatyoself


Harajuku chill & eat recommendations

If you’re in Harajuku and need a break my ultimate recommendation is the Q-Pot cafe, but for a quick sit enjoy Omohara Cafe or Beads Labo in La Foret has waffles and coffee and is usually not packed.

beads-labo-cafe-la-foret

My tasty waffle from Beads Labo + cafe in La Foret.

For food in Harajuku slightly pricey but Bills also in Tokyu Plaza is delicious (post later) but always a wait, cheaper is Gold Rush hamburg joint which is delicious always available seating and just down the street from La Foret.

Need more shop staff? Mostly clothing shop staff are here

Need more pop-up shop cuteness? 6 Princess by Shu Uemura pop-up shop in Shinjuku station is sure to delight

Need more perfume talk? All about gyaru brand perfumes and body sprays here

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | mewmitsu on instagram | inspired-doll tumblr – join/add/follow?   :bow:

aymmystyle-ayumi-seto

Aymmy in the Batty Girls is a clothing brand that is the project of Zipper magazine model Ayumi Seto (瀬戸あゆみ). Ayumi has long been considered a figure-head in Aomoji-kei dressing, and the Aymmy brand reflects that style.

 


 

What’s Aomoji-kei?

Aomoji-kei (青文字系 あおもじけい) is a reactive style to Akamoji-kei (赤文字系). Akamojikei is the soft, date and appealing style often seen in CanCam and JJ (post on Akamojikei magazines and Motekei).

The essense of Aomoji-kei is cute and girly, but dressing just for yourself. You don’t need others to think it’s cute or appealing.

Aomoji-kei was named by Yusuke Nakagawa who runs Asobi System. Asobi System is a large Harajuku-based promotions and talent company known for producing Capsule and Kyary Pyamu Pyamu as well as popular models like Ayumi Seto.

Aomoji has two broad areas of style according to Asobi System. 1. the natural-kei of “mer” magazine or 2. the Harajuku-centric Aymmy style. However most people associate Aomoji-kei with the Aymmy look. Often Aomoji-kei is considered the umbrella term of Harajuku fashion that doesn’t have a defined term like lolita, fairy and cult-party.

kyarypyamupyamu-aomoji-style
Kyary Pyamu Pyamu before she evolved into a popstar was considered during her street snap era to be the Aomoji-kei figurehead.

Age range: Aomoji-kei is a youth style targeting ages 15-25.

Magazines Kera, Zipper, Mer, Sweet and Cutie all to a certain extent promote this look.

Brands aren’t as important for this style since it focuses on a mix-and-match but Aymmy, Galaxxxy, Candy Stripper, Jouetie, Merry Jenny, and Listen Flavor can also be considered Aomoji. Popular model Eva Pinkland can also be considered Aomoji. All of these brands use bright colors, comfortable shoes (sneakers, flats, platforms, oxfords), mix and match, punk and skater style, fun prints, and layering.


 

aymmy-in-the-batty-girls-logo

Aymmy details:

 

Brand concept:

The brand concept is actually around a parody of Ayumi Seto herself known as “Aymmy”. She’s a 17-year-old girl. She was born in California, USA. This brand is about her life. Which includes her fashion, interests, friends, and living environment. She does not stick to skating, rock, punk, or military. She has her own sense of style. Her style is basic on American culture and mix pop edge. She shows her own street style. Nobody can imitate her batty style. Her look is a style, she’s not focused on fashion.

You can read all about Aymmy’s interests in English on their website: http://www.aymmy.com/eng/

 

Brand style:

Aymmy centers on a very pop-retro look, with bright colors, comfortable fun shoes, and a mix-and-match fashion sense.

The first thing many will notice is the Aymmy logo is based off of Wendy’s. Wendy’s has had an odd future in Japan. It’s never been very popular it closed its 71 stores in Japan in 2008 (Versus 3,400 McDonalds in Japan). It has since reopened in 2011. (source)

Aymmy online:

http://www.aymmy.com/ | instagram: http://instagram.com/aymmy93 | facebook: https://www.facebook.com/Aymmy | twitter: https://twitter.com/aymmy1993

Aymmy stores:

http://store.aymmy.com/ web only for now, Pop-Up below

 


 

Aymmy Fall Winter 2014 Exhibiton Style

aymmy-exhibition-fall2014-coordinates aymmy-fall-exhibition-style-4 aymmy-fall2014-exhibitionshots-2 aymmy-fall2014-exhibitionshots aymmy-fallexhibition-2014-styleaymmy-exhibition-looks-1 aymmy-fall-exhibition-plaid-style

Even though Aymmy is an Aomoji brand it shares a lot of gyaru brand clothing trends: PLAID, longer skirts, sweater set-ups, sailor-style jackets, and long light jackets.

It’s an exceptionally girly and uniform collection for Aomoji style. I’m excited to see what the Aomoji lovers do to mix up the look.


 

Aymmy in Harajuku La Foret

Aymmy has no stores yet, but did have a pop-up store in Harajuku La Foret that I got to see. And by pop-up they mean pop-up, this shop was a tiny shoebox! However it seems to have been doing a brisk business.

aymmy-harajuku-store

aymmy-in-the-batty-girls-store-laforet

aymmy-laforet-popupstore

What a cute shoe box! I love the turquoise and red theme. It goes well with Aomoji style.

aymmy-customers

I spotted these girls later in La Foret. I don’t like taking pictures without asking but I was in a hurry and felt these girls needed to be represented with their cute Aymmy style. Perfect everyday Aomoji style.

 

Hopefully they and other fans can help Aymmy make an actual store soon!

Next I’ll be talking about Larme magazine and Larme-kei. As a teaser did you know Larme has its roots in Ageha?

 

This was a Japanese Fashion University post about Aomoji-kei. Want to learn more in depth about Japanese fashion? Click here.

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | mewmitsu on instagram | inspired-doll tumblr – join/add/follow?  :bow:

 

Fig and Viper shop staff always show off their brand to Neogal perfection. Pictured is a super stylish girl from their La Foret Harajuku store. It’s a small store tucked next to Jouetie and often doesn’t get a lot of Harajuku business but the shop staff are always impeccably dressed. This part one of my Fig and Viper post showing off their Fall style and perfect short hair. Second post will be with the second part with a Spring style shop staff from Shibuya 109 and their upcoming Fall collection.

OLYMPUS DIGITAL CAMERA

Red lips, red jacket, red nails. She obviously knows which color looks wonderful on her. I love her comfortable basic style that is turned up by platform spiked shoes (I think from Jouetie). She’s also perfectly emphasizing her short hair and slim legs. Large puffy jackets always look great with legs showing and hair away from them.

OLYMPUS DIGITAL CAMERAOLYMPUS DIGITAL CAMERA

Straight blue black hair looks amazing. Her glitter eyeliner was a great touch to her eyes accented by circle lens and eyelash extensions. My favorite glitter eyeliner for the small touches is Etude House’s Tear Eyes. What’s yours?

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA

Highlight for me was her palm tree earrings. She’s wearing these in Fall, but tropical items are so popular and trending right now they’ll be perfect for summer too.

Next up Spring Fig & Viper and what’s coming soon for the brand.

Need more Rady love from last post? Both charlotte at agejoperfect http://agejoperfect.blogspot.com/ blogged about Rady, Michell Macaron and Emiria Wiz and Kati at death breath http://death-breath.blogspot.com blogged about her Rienda and Rady inspirations. Yay Rady going strong overseas :bow:

I know I know the blog is super slow lately. I’ve been attempting a workout goal this month that is North Korean punishment basically. Payback for all that wonderful eating in Japan. :regret: Also I’ve been trying to plan a last minute birthday vacation which is currently more stressful than exciting. But hopefully I can finish the goal and complete trip planning soon. If not, more manatee speed blogging for me.

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | mewmitsu on instagram | inspired-doll tumblr – join/add/follow?  :bow:

I shot this sweet shop staff in November, but I think it’s also a great time to discuss a cool Harajuku store Lillilly and their upcoming Spring collection and its trendy items. LilLilly (http://www.lillilly.jp/) is a newer brand in Harajuku with a stylish stand-alone store in UraHara. Urahara is the backstreets of Harajuku with more stylish original shops and less tourists. It’s where Candy Stripper, Nadia, and my beloved nail shop Avarice are.

lillilly-spring-trends

There will be so many retro-inspired looks this season from the 50s and 60s. I’m really excited!

LilLilly Tokyo Shop Staff Snap from their Stand-alone Harajuku store

lillilly shop staff snap lillilly shop staff snap harajuku lillilly tokyo lillilly harajuku OLYMPUS DIGITAL CAMERA

So well put together and I love her girly ribbon and black accessories to a very light style. LilLilly seems to take classic girly style and take it just a bit edgy.

What do you think of LilLilly?