Buying skincare and makeup in Tokyo sometimes is just stumbling to the right places, but it doesn’t have to be! I’d like to simplify shopping and give you two easy walking areas to get all your make-up and skincare needs handled. I actually ended up making a google map that you can save for easy directions and access.

I’ve recommended shops located near two train stations Shinjuku and Harajuku. But just in case you’re parked somewhere else for your visit in Tokyo I’ve added a few points of interest.

I’ve also listed if places are tax free or not from my experience.

 

Google has allowed me to make notes on each map point so you can click through and see points of interest, but below I’m going to explain them all as well.


Skincare and Make-up in Tokyo – Harajuku area

Harajuku is slowly becoming one of the better places to shop for skincare and make-up in tokyo. Tourism has really ramped that up and there are several good places to check out between crepes and style gawking.

 

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Etude House

Takeshita-dori

japanese:エチュードハウス
address: 東京都渋谷区神宮前1-16-5
jp site: etudehouse.jp

Newly built Etude House on Takashita street is one of the wonderful improvements to Takeshita. The pink castle outside and jewelbox inside hold lots of stock and it’s the best place to shop for Etude House in Tokyo. From my experience they seem to offer more novelties (freebies) and if you’re searching for a particular Etude House product you’re most likely to find it here.

tokyoskincare-makeup-etudehouse-harajuku

Etude House Japan prices are cheaper than YesStyle and Jolse so stock up!! Since it’s on Takeshita getting there is a pain and it can get packed, but it’s still a lovely store.


 

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Matsumoto Kiyoshis are immediately recognizable for their garish mustard and blue colorways.

Matsumoto Kiyoshi

Tax Free

Takeshita-dori

japanese:マツモトキヨシ(マツキヨ sometimes shortened to)
address:東京都渋谷区神宮前1-16-7
site: here

Matsumoto Kiyoshi is a drugstore chain found most anywhere in Tokyo. It’s a great place to buy drugstore brands (Kate, Visee, Hada Labo, Shiseido, Canmake) of skincare and make-up in Tokyo or the rest of Japan. The two floor Takeshita shop is one of the larger ones, but can also be a bit packed. I also recommend the Ikebukuro location Sunshine-dori. But if your time is cramped maybe this is better saved for going to the one near your hotel?


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Ainz & Tulpe

Omotesando-dori

japanese:アインズ&トルペ
address:150-0001 東京都渋谷区神宮前1-13-14 原宿クエストビル
site: here

One of the hidden gems on Omotensando. Ainz & Tulpe is a two floor megastore of skincare and make-up in Tokyo. If you’re hunting for low or high priced Japanese brands it’s your best shot to find them here. Well lit and not as packed as Matsumoto Kiyoshi. They also have a location in Shinjuku and Shibuya’s Centa-gai but it’s not as well stocked.


 

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Les Merveilleuses by Laduree

La Foret – 1.5 floor

japanese: レ・メルヴェイユーズ ラデュレ
address:150-0001 東京都渋谷区神宮前1-11-6
site: japanese | english

It’s like stepping into Versailles but with make-up. Located inside La Foret the shopping experience is always wonderful. Browse all their collection, I have yet to be told anything is out of stock unless it was seasonal. Recommend picking up a blush of your skin type (cream for dry, powder for normal to oily).

Mitsukoshi Ginza is the other store in Tokyo. Others in Kyoto, Osaka and Nagoya.


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The Shu Uemura pop-up in Shinjuku

Shu Uemura

Tax Free

Omotesando Hills Mall – 1st Floor

japanese:シュウ ウエムラ
address: 東京都渋谷区 神宮前4-12-10 表参道ヒルズ西館1F
site: shuuemura.jp

Located in the ritzy Omotesando Hills mall, this Shu Uemura location is quite chic. But it’s also right on the ground floor and has a street entrance. The store is always packed with lots of staff and you can get in and out. Their oil cleanser is my Holy Grail item even if it’s pricey.

 


 

Skincare and Make-up in Tokyo – Shinjuku Area

 

 

Outside the east exit hip young mall Lumine EST should be your first stop for all types of make-up and then spread out walking to Tokyo’s Korea town, Shin-Okubo.

Etude House

Lumine EST – 2nd Floor

japanese:エチュードハウス
address:160-0022 東京都新宿区新宿3-38-1
jp site: etudehouse.jp

Not as big as the Takeshita location or as well stocked. This shop on the 2nd floor near Starbucks still has lots of options to see.


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Inside a Plaza store. Lots of displays and well lit.

Plaza

Lumine EST – 5th Floor

japanese: never used
address:160-0022 東京都新宿区新宿3-38-1
site: plazastyle

Plaza often has brands I have a hard time finding at other places. Excel drugstore make-up is one of them. Excel brow pencils are a savior if you are blonde or even a redhead and want the right color brow pencil. Lots of quirky gadgets, snacks and bath salts even roomwear and cups as well. The Shibuya 109 basement level two store is better stocked for make-up but this is second. Also the Plaza Ikebukuro Sunshine City store is nice.


 

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Skinfood

Not Tax Free

Lumine EST – 4th Floor

japanese: スキンフード
address:160-0022 東京都新宿区新宿3-38-1
jp site: skinfood.jp

A great place to sample and pick up tiny items, but sadly Skinfood Japan is very overpriced. A face cream may be marked 2x the original amount. Check your on-line prices before making any big purchases.


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@Cosme Store

Tax free over 5,000 yen

Lumine EST – Basement 2

japanese: アットコスメ
address:160-0022 東京都新宿区新宿3-38-1
site: cosmestore.net

Located on basement level one next to the elevators this cosme store is not the best lit and can be a pickle getting to for a first timer. All that aside @cosme store is actually the manifestation of cosme.net a ranking and review site used by thousands of women in Japan. It’s like Make-up Alley with a better interface. They also give out awards every year, kind of like “Allure’s Best of Beauty” winners. Make-up companies happily sticker on their products that they are #1 in the @Cosme rankings. Too bad the location and the lighting drive this down a little, but tons of good make-up brands high and drugstore and rankings clearly shown in front of make-up products.

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Their big ranking system and horrible lighting. See all those stickers on their products, that goes in all stores not just the @cosme store

Loretta hair care line sells inside @cosme Shinjuku and smells amazing and has gotten me addicted thanks to the recs of Nicola, Alanna and Siobhan.

Marui Shibuya 5th floor also has an @cosme store, Ueno Marui and Lumine Ikebukuro are other locations. (Marked on the map)

If you are in Osaka. I 120% recommend going to the @cosme store inside the giant Tsutaya on popular Dotonbori in Shinsaibashi. It’s on the 4th floor and is everything that the @cosme store in Shinjuku isn’t. Well lit, wood paneled, lots of space.  Since it’s inside Tsutaya they even have lots of magazines related to beauty right on the same floor. And there’s bench seating to sit and read. And!!! It’s open until 12:00!! If you love make-up or skincare even a little and you’re in Osaka, do not miss it.

 

…also in Lumine EST a MAC store (b1), BodyShop (b1), Paul & Joe Beauty (b1)


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Jill Stuart Beauty

Shinjuku – Lumine 2 2nd Floor

japanese: ジルスチュアート ビューティ
address: 東京都新宿区新宿3-38-2
site: japanese | english

Jill Stuart gets a lot of love for its packaging, bright girly colors but also for its aesthetic of using gel colors and shimmer. Its sister brands are Paul & Joe Beaute and Les Merveilleuses by Laduree. Nestled next to Lumine EST is Lumine 2 in Shinjuku.


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DHC

Shinjuku East Exit Underground – Subnade 2nd floor

address:160-0021 東京都新宿区歌舞伎町1サブナード1号 新宿サブナード地下街2丁目
site: dhc.co.jp | english site: dhccare

DHC calls itself “direct skincare” selling out of tons of shops inside Japan. Its biggest love overseas is the DHC Deep Cleansing Oil for make-up removal. Inside Japan they’re know for peddling tons of diet pills and protein shakes. Imagine if Slimfast did make-up? Kind of DHC. The easiest one to get to in Shinjuku is inside Subnade an underground shopping complex reached by the JR East Exit or going down many of the staircases in Kabukicho noted with “Subnade”. But there are several located around the Tokyo area (Ikebukuro, Shibuya).

You might want to check if Matsumoto Kiyoshi has the DHC product you’re looking for first instead of going on this hunt. They do stock a small selection.


Muji

Shinjuku West Exit

japanese:無印良品
address: 東京都新宿区新宿3-15-15
site: muji.com

The famed simple shop has launched a line of make-up that’s made with basic ingredients and is praised by some. More sought after by skincare and make-up lovers are the jars and acrylic storage that make hoarding that much easier. A pass if you’re not deep into skincare or makeup or worth checking out. Muji is one of my favorite places to buy gifts for others.


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Takashimaya

Shinjuku New South Exit

japanese: タカシマヤ
address: 151-8580 東京都渋谷区千駄ヶ谷5-24-2
site: takashimaya.co.jp

This big department store can be hassle to get to sometimes, but for that reason maybe it is also quiet. If you’d like to buy high end make-up and get pampered I really recommend this department store. When I was in college this was my horrible day at school escape.

Avoid: Shinjuku Isetan. Crowded with tourists definitely not the pampering experience one should expect with high end cosmetics.

Other department store reccomendations: Shibuya Station Tokyu, Ginza Takashimaya


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Don Quijote (Donki)

Okubo/Shinjuku

japanese: ドン・キホーテ
address:169-0072新宿区大久保1-12-6
site: donki.com

Admittedly this is a walk from Shinjuku station but a pleasant one. However you can also get off at the Shin-Okubo JR Station via the Yamanote Line or the Okubo JR Station via the Chuo Line. This is my favorite Don Quijote inside Tokyo as I’ve said often. Lots of space, lots of things to buy and see.

tokyomakeup-donki-shinjuku

Tourist warning: Donki loves to triple wrap their packaging to prevent shop lifters buying cosmetics often requires scissors and the tools from Q and James Bond to open it up.

Other recommended Donkis: Ikebukuro East exit, Nakano Broadway, Ueno, and Roppongi

Donkis to avoid for better Donkis: Shibuya, Shinjuku

Protip: Right next to the Okubo Donki is delicious Hotteok shop or ホットク in Japanese Hotoke  definitely must try!


 

skinholic-shinokubo

Skinholic

Okubo/Shinjuku

japanese: スキンホリック
address:169-0072 東京都新宿区大久保1-12-15
site: http://ehiroba.jp/skinholic/index.html

The best Korean skincare and make-up store in Tokyo. ShinOkubo aka Korean town especially since the newest Korean wave has hit has put up so many tiny Korean skincare stores. Or its skincare mixed with Big Bang merch. They’re all fine and good but Skinholic stands out. Well lit, lots of tester bottles, new products. Mask super packs. This is my one stop shop for Korean skincare and make-up. One of my favorite things about Skinholic is they arrange most products by their type. So you can compare BB creams side by side without fluttering to one brand or another.

skinokubo-skinholic

Inside Skinholic (source)

I look in other shops in Shin-Okubo but I usually only end up buying from Skinholic. Their selection and displays can’t be beat.


 

The Face Shop

Shin-Okubo/Shinjuku

japanese: ザ・フェイスショップ
address: 169-0072 東京都新宿区大久保1-12-1
site: thefaceshop.jp

Located right near Skinholic, Korean brand The Face Shop launched its own stand-alone store in Shin-Okubo. It’s a classy two storied affair that has tons of stock.

 


 

Whoa Mitsu you listed like 90 places… tl;dr

Sorry I love make-up and skincare and I want to give you ALL THE OPTIONS! If you’re not as skincare and make-up obsessed or just short on time my top catch-all types of cosmetics and skincare recommendations are: @cosme, ainz&tulipe, Matsumoto Kiyoshi or Donki, and skinholic. I can’t lower any more than that, you’re a devil for asking  :catno: .

 


 

Before you leave out the airport! Yojiya

yojiyagoods

The girl the mirror is their famous logo. Pictured: blotting papers, Yuzu lip cream and Sakura soap

Extra shout-out before you leave! Yojiya Kyoto skincare and make-up in all Tokyo airports

japanese: よーじや
address: ALL AIRPORT TERMINALS IN TOKYO
site: yojiya

Yojiya, Kyoto’s long term brand famous for their blotting papers is located in all terminals of Narita and Haneda airports. Personal favorites are the yuzu lip cream and their selection of soaps in Japanese flavors like matcha, sakura and yuzu. They make great gifts and in airport they won’t count against your luggage weight! Yojiya is also located in the train station of Shin-Osaka and all throughout Kyoto.

Side notes:

I have left off all goods maker Loft just because their Shinjuku store is a little cumbersome and sometimes their beauty selection isn’t the best. Shibuya Loft is best if you’re in the area.

Although Korean brand Tony Moly once had a shop in Shinjuku it is since gone. Now they have a website (tonymoly.jp) that does on-line orders. Missha (missha.jp) has some stores in odd places around Japan although not many convenient to tourism. Missha’s Ikebukuro store in Lumine on the 7th floor is the best bet (171-0021 東京都豊島区西池袋1-11-1 ルミネ池袋7階). Missha and Tony Moly are both found in Skinholic along with select goods in Plaza stores.

 

…a map and everything. Man I feel like today’s post is the most organized I’ve ever been. Gudetama me is so proud of this. Coming up the companion to this post. Where to go to find individual Japanese brands of make-up by store.

 

I like to blog and review about kawaii make-up from Japan and Korea. Check all the posts here.

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Japan you outdid yourself once again with a pop-up shop and cafe collaboration in Tokyu Plaza for the release of the Ferragamo Incanto Amity fragrance. Yup a cafe collaboration with a fragrance. I had no idea if it’d be cool or horrible.

I ended up at Tokyu Plaza in the first place because I just finished a four hour hair appointment for cut, color and straightening nearby in Harajuku. My hair ended up being 10,000 yen in total (about $98) and I was riding on a cloud. 98$ for cut, color and straightening, let that sink in. OMG thank you Hot Pepper coupon and Harajuku salon (for those curious I went to LANGE Rope).

But I was starving! I always end up planning my hair appointments to run through lunch. Urg. So I thought I’d go get a small sandwich and latte from Starbucks in Tokyu Plaza, but the Starbucks was packed. I headed back downstairs when I spotted the Omohara Cafe and the pop-up store for Incanto Amity by Salvatore Ferragamo. Aptly named since Tokyu Plaza is at the intersection of OMOtesando and HARAjuku.

Once you see the pictures you’ll realize why I had to stop by.

 

First the Salvatore Ferragamo Incanto Amity pop-up store!

Check out those Spring colors! I was here during Spring and it was just quenching all my feelings for flowers and pinks.

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Inside the Pop-up store there was a floral bench for photo-ops.

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Ferragamo Incanto perfume line is actually three fragrances. The main one is Incanto Amity (green bottle) then Incanto Charms (pink bottle) and Incanto Dreams (blue bottle).

You could spray each fragrance and test them out.

I was at the time actively searching for a new fragrance. I love Gucci Guilty and Coco by Chanel but was a bit tired of their scent. So I ended up buying Ferragamo’s Incanto Amity. It’s smells like jasmine and orange and was only 3,600 yen for the spray. Six months later I still like it, which is high praise from me since I get bored of fragrances easily.

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Since it was a pop-up shop they had a gatcha set up with mini perfumes depending on how much you bought.

Instead of doing it my shop staff plucked two travel fragrances for me of the scent I liked so I wouldn’t have to play chance. So nice!!

More on the shop staff below.


Omohara Cafe

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Omohara Cafe is a small 6 table cafe with mostly drink options. A bonus are the free current issue magazines you can read while sipping and taking a shopping break.

If you’re in Harajuku and just need a quick chill I recommend heading to Tokyu Plaza to the Omohara cafe or to the top balcony to rest your feet (see other food and chill recommendations in Harajuku below).

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Here is their normal menu. I’ve tried their green kiwi soda, tortellini and cheese as well as their cafe latte. The drinks are good. The food is just okay.

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And just for that month a perfume collaboration food menu!

I regret not getting the Tiramisu. Orange sponge cake with a marscapone mousse and a raspberry top. Yummy!

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Instead I got the Mandarin Sparkling Soda and Tortellini with Cheese. The tortellini was just alright, but the drink was great!

Never thought I’d drink a perfume inspired drink.

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It matches the set, awwwe.


Salvatore Ferragamo Incanto Amity shop staff

My shop staff was so friendly I asked to take a picture of her. And she decided the best place was at the swing photo-op area. She was pretty happy to do the photos as you can see.

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Check out her cute shoes. I think she’s in the famous Ferragamo bow flats. Ferragamo’s bow items are pretty popular in Japan.

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Such a cutey!

Pop-up stores are the best.

That day I also treated myself to eyelash extensions. What I thought I’d be paying on hair 20,000 yen ended up being for hair, new perfume and eyelash extensions. #treatyoself


Harajuku chill & eat recommendations

If you’re in Harajuku and need a break my ultimate recommendation is the Q-Pot cafe, but for a quick sit enjoy Omohara Cafe or Beads Labo in La Foret has waffles and coffee and is usually not packed.

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My tasty waffle from Beads Labo + cafe in La Foret.

For food in Harajuku slightly pricey but Bills also in Tokyu Plaza is delicious (post later) but always a wait, cheaper is Gold Rush hamburg joint which is delicious always available seating and just down the street from La Foret.

Need more shop staff? Mostly clothing shop staff are here

Need more pop-up shop cuteness? 6 Princess by Shu Uemura pop-up shop in Shinjuku station is sure to delight

Need more perfume talk? All about gyaru brand perfumes and body sprays here

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aymmystyle-ayumi-seto

Aymmy in the Batty Girls is a clothing brand that is the project of Zipper magazine model Ayumi Seto (瀬戸あゆみ). Ayumi has long been considered a figure-head in Aomoji-kei dressing, and the Aymmy brand reflects that style.

 


 

What’s Aomoji-kei?

Aomoji-kei (青文字系 あおもじけい) is a reactive style to Akamoji-kei (赤文字系). Akamojikei is the soft, date and appealing style often seen in CanCam and JJ (post on Akamojikei magazines and Motekei).

The essense of Aomoji-kei is cute and girly, but dressing just for yourself. You don’t need others to think it’s cute or appealing.

Aomoji-kei was named by Yusuke Nakagawa who runs Asobi System. Asobi System is a large Harajuku-based promotions and talent company known for producing Capsule and Kyary Pyamu Pyamu as well as popular models like Ayumi Seto.

Aomoji has two broad areas of style according to Asobi System. 1. the natural-kei of “mer” magazine or 2. the Harajuku-centric Aymmy style. However most people associate Aomoji-kei with the Aymmy look. Often Aomoji-kei is considered the umbrella term of Harajuku fashion that doesn’t have a defined term like lolita, fairy and cult-party.

kyarypyamupyamu-aomoji-style
Kyary Pyamu Pyamu before she evolved into a popstar was considered during her street snap era to be the Aomoji-kei figurehead.

Age range: Aomoji-kei is a youth style targeting ages 15-25.

Magazines Kera, Zipper, Mer, Sweet and Cutie all to a certain extent promote this look.

Brands aren’t as important for this style since it focuses on a mix-and-match but Aymmy, Galaxxxy, Candy Stripper, Jouetie, Merry Jenny, and Listen Flavor can also be considered Aomoji. Popular model Eva Pinkland can also be considered Aomoji. All of these brands use bright colors, comfortable shoes (sneakers, flats, platforms, oxfords), mix and match, punk and skater style, fun prints, and layering.


 

aymmy-in-the-batty-girls-logo

Aymmy details:

 

Brand concept:

The brand concept is actually around a parody of Ayumi Seto herself known as “Aymmy”. She’s a 17-year-old girl. She was born in California, USA. This brand is about her life. Which includes her fashion, interests, friends, and living environment. She does not stick to skating, rock, punk, or military. She has her own sense of style. Her style is basic on American culture and mix pop edge. She shows her own street style. Nobody can imitate her batty style. Her look is a style, she’s not focused on fashion.

You can read all about Aymmy’s interests in English on their website: http://www.aymmy.com/eng/

 

Brand style:

Aymmy centers on a very pop-retro look, with bright colors, comfortable fun shoes, and a mix-and-match fashion sense.

The first thing many will notice is the Aymmy logo is based off of Wendy’s. Wendy’s has had an odd future in Japan. It’s never been very popular it closed its 71 stores in Japan in 2008 (Versus 3,400 McDonalds in Japan). It has since reopened in 2011. (source)

Aymmy online:

http://www.aymmy.com/ | instagram: http://instagram.com/aymmy93 | facebook: https://www.facebook.com/Aymmy | twitter: https://twitter.com/aymmy1993

Aymmy stores:

http://store.aymmy.com/ web only for now, Pop-Up below

 


 

Aymmy Fall Winter 2014 Exhibiton Style

aymmy-exhibition-fall2014-coordinates aymmy-fall-exhibition-style-4 aymmy-fall2014-exhibitionshots-2 aymmy-fall2014-exhibitionshots aymmy-fallexhibition-2014-styleaymmy-exhibition-looks-1 aymmy-fall-exhibition-plaid-style

Even though Aymmy is an Aomoji brand it shares a lot of gyaru brand clothing trends: PLAID, longer skirts, sweater set-ups, sailor-style jackets, and long light jackets.

It’s an exceptionally girly and uniform collection for Aomoji style. I’m excited to see what the Aomoji lovers do to mix up the look.


 

Aymmy in Harajuku La Foret

Aymmy has no stores yet, but did have a pop-up store in Harajuku La Foret that I got to see. And by pop-up they mean pop-up, this shop was a tiny shoebox! However it seems to have been doing a brisk business.

aymmy-harajuku-store

aymmy-in-the-batty-girls-store-laforet

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What a cute shoe box! I love the turquoise and red theme. It goes well with Aomoji style.

aymmy-customers

I spotted these girls later in La Foret. I don’t like taking pictures without asking but I was in a hurry and felt these girls needed to be represented with their cute Aymmy style. Perfect everyday Aomoji style.

 

Hopefully they and other fans can help Aymmy make an actual store soon!

Next I’ll be talking about Larme magazine and Larme-kei. As a teaser did you know Larme has its roots in Ageha?

 

This was a Japanese Fashion University post about Aomoji-kei. Want to learn more in depth about Japanese fashion? Click here.

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Fig and Viper shop staff always show off their brand to Neogal perfection. Pictured is a super stylish girl from their La Foret Harajuku store. It’s a small store tucked next to Jouetie and often doesn’t get a lot of Harajuku business but the shop staff are always impeccably dressed. This part one of my Fig and Viper post showing off their Fall style and perfect short hair. Second post will be with the second part with a Spring style shop staff from Shibuya 109 and their upcoming Fall collection.

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Red lips, red jacket, red nails. She obviously knows which color looks wonderful on her. I love her comfortable basic style that is turned up by platform spiked shoes (I think from Jouetie). She’s also perfectly emphasizing her short hair and slim legs. Large puffy jackets always look great with legs showing and hair away from them.

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Straight blue black hair looks amazing. Her glitter eyeliner was a great touch to her eyes accented by circle lens and eyelash extensions. My favorite glitter eyeliner for the small touches is Etude House’s Tear Eyes. What’s yours?

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Highlight for me was her palm tree earrings. She’s wearing these in Fall, but tropical items are so popular and trending right now they’ll be perfect for summer too.

Next up Spring Fig & Viper and what’s coming soon for the brand.

Need more Rady love from last post? Both charlotte at agejoperfect http://agejoperfect.blogspot.com/ blogged about Rady, Michell Macaron and Emiria Wiz and Kati at death breath http://death-breath.blogspot.com blogged about her Rienda and Rady inspirations. Yay Rady going strong overseas :bow:

I know I know the blog is super slow lately. I’ve been attempting a workout goal this month that is North Korean punishment basically. Payback for all that wonderful eating in Japan. :regret: Also I’ve been trying to plan a last minute birthday vacation which is currently more stressful than exciting. But hopefully I can finish the goal and complete trip planning soon. If not, more manatee speed blogging for me.

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | mewmitsu on instagram | inspired-doll tumblr – join/add/follow?  :bow: