Continuining on with detailed summaries of the “Koakuma Ageha” model Aizawa Emiri tell all “キャバ嬢社長 歌舞伎町No.1嬢王 愛沢えみりとしての生き方” Kyabajo Shacho Kabukicho’s Number One JouOu Aizawa Emiri Toshite no Ikikata. Or Kyabajo Boss: Kabukicho’s Number One Queen. Aizawa Emiri’s Way of Living.

Part One here | Part Two here

We continue along with Emiri’s life into modeling for Koakuma Ageha and the life of an Ageha model along with a hostess.



Hostess life is hard but is working as a model for Koakuma Ageha any better?

Japan’s Number One Kyabajo

It had been a year since she had started working at Gentle and she didn’t crack the top two. She thought she would always make the same amount. Work had started to settle. She was still the same Emiri who hated “trying her hardest” and “working at maximum effort”, but she was still working everyday and continuing to go full speed. She wondered what had changed within her. She wasn’t this way in high school or doing other jobs. This kyabajo life had changed her. She doesn’t think she’d be this way without the kyabajo lifestyle.

So she couldn’t back down. She had to work harder and harder. Beyond girl’s birthdays and special events. She was fully driven and saw only inside the club.

One day when it came time to make the ranking announcement, the boss told her she had made number one and she just couldn’t believe what she was hearing. Afterwards everyone congratulated her. It wasn’t until she went to the club’s homepage and saw that her photo was there listed as Number One that she finally knew.

The was no mistaking that Gentle was the best kyabakura (hostess club) in Kabukicho. And there was where you should be if you wanted to be number one in Tokyo. And Tokyo had the best kyabakura of all of Japan.

She had lived for this one goal in mind for so long and it was just her trying her hardest with this goal. To have other people congratulate her for actually achieving what she had be alone in was so moving. Guests of the club saw the change on the website and sent her tons of mails congratulating her. Back then they were the old flip-phones and she got lots of kaomoji showing their happiness for her.

She was the happiest she’d ever been in her life. She cried tears of happiness after all the struggle. Through the struggles with her family and others, she was finally glad she picked the life of a kyabajo.

Part Three: The Legendary Birthday


A rare photo from the book of her 23rd Birthday

A model offer from “Koakuma Ageha”…

Since becoming the “billboard-girl” of Gentle she got a lot of work offers coming in. To model dresses and contact lens even offers to model for alcohol and clothing companies. Hair salons, nail salons and massages all were free if she spoke about them. Number one was pretty amazing.

Then one day she got an offer from the Koakuma Ageha publishing department. Since highschool she had been reading Koakuma Ageha. To think from a magazine she learned to do make-up with she could be posing with kyabajo model and star Momoka Eri (MomoEri). She couldn’t believe it.

Even though she really wanted to model for Ageha could she even do it while being a kyabajo? She didn’t she could wake up go to shootings and the head to Gentle and still retain the Number One spot. She didn’t have any room left in her life for Koakuma Ageha.

It took all she was to get to Number One at Gentle. Staying there meant all her time and focus. Would she have to eventually give up her life as a kyabajo just to do Ageha? That was the main reason, but she also had a little experience with modeling before Ageha but that was only mainly for kyabajo sites. Koakuma Ageha was completely different. She hated losing and the other models were really good in Ageha.

At the time Koakuma Ageha was considered the magazine for kyabajo. But in reality a lot of the models were professional models that just worked for Koakuma Ageha. Of course there were kyabajo who also worked in Koakuma Ageha. That mix made Ageha what it is. But Emiri wasn’t a model, just a kyabajo. Things like posing and such she wasn’t good at.

It was a bit half-hearted, but she replied  “I can’t participate before my birthday because I’m so busy…” and they replied “Let us feature your birthday…”. And suddenly it became a three-page birthday spread in Ageha. She had to get the okay from the heads of Gentle but it happened.

Suddenly she was a model in Koakuma Ageha. She was beyond excited. From reading to being in it all thanks to being Number One at Gentle. That’s how she started at Ageha and her world changed and broadened.

Her first issue was her 23rd birthday party club event.

She says the birthday of a kyabajo is really weird. It’s a huge and super important event. If you’re popular for the club your birthday is the biggest event. This was her second time for a birthday working at gentle. The first time was a bit successful because her customers showed up, but not as successful because other girls didn’t bring their customers.

But this year was different because she’d been popular and the build up was getting hectic. But what if it was a failure? It was her first as the number one and put onto that she had the added pressure of Koakuma Ageha shooting it. In order to show off that she was Kabukicho’s Number One in the Number One club it really needed to be super successful.

She was worried that customers might not come and she’d be stuck with some empty seats to shoot.

But in the end her worries were for nothing. Even girls from other clubs came. The club really worked hard and it became a super successful event. Even people who weren’t into the kyabakura business suddenly learned that Sawajiri Emiri was the number one kyabajo.

For that issue Koakuma Ageha titled her “Sawajiri Emiri – The New Generation’s Queen” (新世代の嬢王 愛沢えみり Finally time to talk about the name of the book. Queen or jyoou spelled correctly in kanji is: 女王  but Ageha spelled it as spelled 嬢王. It’s a play of Agejo or in kanji:アゲ嬢  ). She was a bit embarrassed by the title, but that Ageha recognized her first as a kyabajo made her happy. She went into Ageha with this feeling. Thus began the kyabajo model life of Sawajiri Emiri.

Being called “The Queen”

Being called “The Queen” by was something done by Koakuma Ageha but it stuck with her. She liked wearing a gorgeous style and sparkly accessories, just like a queen. And being queen of the night in Kabukicho would make her the “queen” 嬢王. She felt like it was the name of some new drama. And even if the name was plucked out by the editing department if she started to earn enough and become the top wouldn’t it make her the “queen”? That month when Ageha first came out she made 1,000,000 yen or $10,000USD in just one month. Ageha made her even more recognizable and more people kept asking for her. She thought $10,000 a month would be her regular income from now on, but it’s never easy to stay at number one.

Keeping up the image of the “queen” isn’t so easy. She’d visit other kyabakura and meet other girls and she’d be famous from her legendary birthday. She’d take taxis everywhere (sometimes to drive across Tokyo at night you can rack up $100 USD on one way fare). The costs and expenses of being a hostess added up.

Even now when she’s written up or appears on TV they always focus on the money and it’s what everyone is interested in. She says she’ll try harder to discuss it in the book (heehee).

However when “Ageha” actually first came out the concept of who she was completely changed. Up until then because of being a kyabajo and becoming number one for so long a certain type of people knew who she was. But when Ageha came out that type of people got even broader.  She’d be out shopping in Kabukicho and people would ask “Hey aren’t you Aizawa Emiri?” She was so shocked each time. And even beyond Kabukicho she got recognized in Shibuya as well.

And not just by other kyabajo instead she got fan letters from all types of people. People who said they were lawyers and office ladies and even middle school students. Inside the fan letters some would say “Emiri is really a Kyabajo” it’s through those letters that made her want to really try at modeling.

Thanks to the fans Emiri Grows

Thanks to Ageha coming out she became well known as the Number One Kyabajo but things were changing even more. Customers from as far as Hokkaido and Fukuoka came to see her. And not just other kyabajo but office ladies and college students started knowing about her and becoming her fan. And she got fans of people who were never interested in kyabajo previously. It was that time she started using social networking sites like Twitter and Facebook. And she felt a lot of encouragement when people said she was in a cute dress or her hair looked good. But then she was opened up to the bad part of the internet where people say cruel things.

It was a bit of a shock people would just say whatever mean thing they wanted. But she realized her haters were her motivators (seriously she pretty much says this). But this is what it meant to be in Ageha. And it didn’t change how she felt about herself or how she was. So she can’t see the haters. If they’re not affecting her work than she has nothing to do with them.

But actual modeling was really annoying to do. She really hated doing the actual photo shoots. No matter what she did she didn’t feel she looked cute in any of the shoots. It was selfish but she asked the staff if she didn’t have to do shoots. And she would say such things like she didn’t like her hairstyle so she’d say “Let’s not shoot this I don’t like how my hair looks” or “This is taking up too much time let’s not shoot”. The whole thing was creating tension with the staff and she hated herself for the way she was.

There were times when the Ageha staff and other models would go out drinking and she was expected to join and instead she’d say “I’m tired from shooting, can I just head home?” She knew she was creating a really tense atmosphere around the magazine and she knew she was at fault, but it was just her personality. But she says since Ageha kept her on and she kept getting more fans and would try to change her personality to best work for the magazine.

Emiri says she wanted to be someone that she herself would like. I mean wouldn’t a number one kyabajo be able to change a bad atmosphere to a good one? So she would try to present a better sparkling picture of herself and it would be better for others as well. But if she didn’t vent a little she was bound to explode right? (hehe)

Probably for the first time in her life when she entered Ageha she truly had to think of others. And it was really thanks to the fans that helped. When she didn’t feel like it she remembered the kind words of fans and kept going.

The Real Emiri was not this Strong

Now Club Gentle and Ageha were the two parts of her life. She had no time to think of anything else. Having two jobs was really tough and she never thought she’d feel that pressure. If she knew it would be that tough she probably wouldn’t have gone into Ageha. Of course there was happy times, but it was near impossible. Afternoon shootings for the magazine and then nights at the club. That was her life everyday. She thought about which one she’d give up if she quit. Her biggest worries were trying to have time for both magazine shooting and time for all the club work.

When she was busy with photoshoots she had no time to go on “douhan” (paid outings) with her customers. They would tell her “you’ve been cold to me lately” or “You’re not at the club and I’m lonely”. Despite them asking she couldn’t go out with them while she was busy at Ageha. She had to break off a lot of “douhan” because of shooting schedules and it pissed off customers. And beyond shooting there’s more than that to be a model in a magazine. She was already so busy with kyabakura life so where could it all fit in.

Her fame was rising at the club but if she didn’t have time for them it meant nothing. She’d again become a “bad kyabajo” always requested and never there.

It was 24/7 with her life and her health was failing because of the pressures of keeping up with her customers and pleasing Ageha. Even when she had time to slot in a meeting with a customer she was sacrificing her sleep or something else important. But if she didn’t she wasn’t going to make any money at the club.

Even with all this shuffling she was losing customers at the club. Sure they were happy to be with the girl who was in the magazine, but if they couldn’t actually SEE her then of course they’d quit showing up.

That’s when she felt how heavy it is to wear the crown of “Queen” the pressure of staying Number One was putting so much stress on her. When customers would come and ask for the Number One and get her with her busy self and distracted life and then they’d eventually think “she’s nothing special” so she was always on pins and needles worried. It was soul crushing to always live in fear.

She’d become “Number One” and got into “Ageha” and is called “Kabukicho’s Queen” she definitely couldn’t let that image crumble when her sales started slumping.




Continued on with Part Four of my summary starting with “I don’t want to hate myself”

I’m doing a studying holiday in Japan so I’m not sure when part four will be out.

Aizawa Emiri has put out a new book: 昼職未経験のキャバ嬢が月商2億円の社長に育つまで キラキラ社長 (amazon jp). From a hostess inexperienced in regular work to a shining head boss making 200,000,000 million. I’m not as interested in it but maybe. I will troll bookstores for a while to see if anything else strikes my fancy. 

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