Check out “GAL is…”
If you’ve missed me tweeting or tumbling about it Nicola on graphic-noise painstakingly translated the new Jelly issue headline article “GAL is…” where Jelly models speak about what they think gyaru is now.
I like how Jelly magazine didn’t take a consensus about gyaru but instead let the models explain it in their own words. This is just one magazine, but I enjoy hearing their opinions.
I do have a few complaints with a lot of the models saying they have gotten more natural and yet they’re not exactly…
– Eyelash extensions have gained in popularity. So a model may say they’re not in false eyelashes but instead they’re in the same thing but it’s extensions.
– Many of the models have gone through plastic surgery, fillers, or Botox. Of course if you change your nose you don’t need to shade it as much. So they may speak about using less make-up but it’s not exactly the same. I’m not shaming surgery, but I do feel it’s something to be considered.
I think it’s a bit disingenuous, and not entirely true.
Edit: I think Charlotte put it better in the comments section the point I was trying to make. Check below
I also think gyaru will have a backlash and become more crazy. I think the way of fashion to ramp up and then tone down and then ramp up again.
Soul Sister is doing quite well and I think that’s for two reasons: people still want to get wild, be flashy and sexy and they focus on everyday gals more often. It’s a shame the magazines talking more about gyaru as a mentality like Jellyy cannot focus on everyday girls as well. Instead Jelly’s street snaps are filled with models.
Mipochi January 2013 and January 2014
An example of change is Soul Sister model Mipochi (http://ameblo.jp/mipotimipoti/).
I tried to be as unbiased as I could about this so I simply selected her most recent face (make-up), outfit and nail photos I could from her blog. Then I went back exactly a year ago in Januarary 2013 and tried to find the best quality shots of her face, outfit and nails.
I chose her because she has been very popular as a Soul Sister model. Whatever inferences you draw between Mipochi 2013 and 2014 is all you.
However, I do not doubt there have been women and girls who have toned-up their style and not toned down in the same time frame. The rise of discount webstores like Yumetenbo that offer more extreme gyaru styles are making it attainable for people in the countryside to be as stylish. Soul Sister’s roots are the countryside so of course this goes hand-in-hand.
Oneegyaru agejo mix in the traditional way of Lip Service and Rienda from the the early 2010s seems to be still very popular in Kyoto and Hiroshima from my recent visit in November. One of my favorite blogs to read lately is Charlotte’s and she confirms this in her recent Kyoto discount gyaru post. If anything it’s just gyaru is getting so much more broad and there’s much more of a range.
On Universal-Doll I’ve decided to add in other styles and brands I do not consider gyaru just because my own Japanese fashion interests are changing and broadening. While I think the core of the Doll will always be gyaru-centric I want to explore more things. I hope you keep reading….