Continuining on with detailed summaries of the “Koakuma Ageha” model Aizawa Emiri tell all “キャバ嬢社長 歌舞伎町No.1嬢王 愛沢えみりとしての生き方” Kyabajo Shacho Kabukicho’s Number One JouOu Aizawa Emiri Toshite no Ikikata. Or Kyabajo Boss: Kabukicho’s Number One Queen. Aizawa Emiri’s Way of Living.

Part One here | Part Two here

We continue along with Emiri’s life into modeling for Koakuma Ageha and the life of an Ageha model along with a hostess.



Hostess life is hard but is working as a model for Koakuma Ageha any better?

Japan’s Number One Kyabajo

It had been a year since she had started working at Gentle and she didn’t crack the top two. She thought she would always make the same amount. Work had started to settle. She was still the same Emiri who hated “trying her hardest” and “working at maximum effort”, but she was still working everyday and continuing to go full speed. She wondered what had changed within her. She wasn’t this way in high school or doing other jobs. This kyabajo life had changed her. She doesn’t think she’d be this way without the kyabajo lifestyle.

So she couldn’t back down. She had to work harder and harder. Beyond girl’s birthdays and special events. She was fully driven and saw only inside the club.

One day when it came time to make the ranking announcement, the boss told her she had made number one and she just couldn’t believe what she was hearing. Afterwards everyone congratulated her. It wasn’t until she went to the club’s homepage and saw that her photo was there listed as Number One that she finally knew.

The was no mistaking that Gentle was the best kyabakura (hostess club) in Kabukicho. And there was where you should be if you wanted to be number one in Tokyo. And Tokyo had the best kyabakura of all of Japan.

She had lived for this one goal in mind for so long and it was just her trying her hardest with this goal. To have other people congratulate her for actually achieving what she had be alone in was so moving. Guests of the club saw the change on the website and sent her tons of mails congratulating her. Back then they were the old flip-phones and she got lots of kaomoji showing their happiness for her.

She was the happiest she’d ever been in her life. She cried tears of happiness after all the struggle. Through the struggles with her family and others, she was finally glad she picked the life of a kyabajo.

Part Three: The Legendary Birthday


A rare photo from the book of her 23rd Birthday

A model offer from “Koakuma Ageha”…

Since becoming the “billboard-girl” of Gentle she got a lot of work offers coming in. To model dresses and contact lens even offers to model for alcohol and clothing companies. Hair salons, nail salons and massages all were free if she spoke about them. Number one was pretty amazing.

Then one day she got an offer from the Koakuma Ageha publishing department. Since highschool she had been reading Koakuma Ageha. To think from a magazine she learned to do make-up with she could be posing with kyabajo model and star Momoka Eri (MomoEri). She couldn’t believe it.

Even though she really wanted to model for Ageha could she even do it while being a kyabajo? She didn’t she could wake up go to shootings and the head to Gentle and still retain the Number One spot. She didn’t have any room left in her life for Koakuma Ageha.

It took all she was to get to Number One at Gentle. Staying there meant all her time and focus. Would she have to eventually give up her life as a kyabajo just to do Ageha? That was the main reason, but she also had a little experience with modeling before Ageha but that was only mainly for kyabajo sites. Koakuma Ageha was completely different. She hated losing and the other models were really good in Ageha.

At the time Koakuma Ageha was considered the magazine for kyabajo. But in reality a lot of the models were professional models that just worked for Koakuma Ageha. Of course there were kyabajo who also worked in Koakuma Ageha. That mix made Ageha what it is. But Emiri wasn’t a model, just a kyabajo. Things like posing and such she wasn’t good at.

It was a bit half-hearted, but she replied  “I can’t participate before my birthday because I’m so busy…” and they replied “Let us feature your birthday…”. And suddenly it became a three-page birthday spread in Ageha. She had to get the okay from the heads of Gentle but it happened.

Suddenly she was a model in Koakuma Ageha. She was beyond excited. From reading to being in it all thanks to being Number One at Gentle. That’s how she started at Ageha and her world changed and broadened.

Her first issue was her 23rd birthday party club event.

She says the birthday of a kyabajo is really weird. It’s a huge and super important event. If you’re popular for the club your birthday is the biggest event. This was her second time for a birthday working at gentle. The first time was a bit successful because her customers showed up, but not as successful because other girls didn’t bring their customers.

But this year was different because she’d been popular and the build up was getting hectic. But what if it was a failure? It was her first as the number one and put onto that she had the added pressure of Koakuma Ageha shooting it. In order to show off that she was Kabukicho’s Number One in the Number One club it really needed to be super successful.

She was worried that customers might not come and she’d be stuck with some empty seats to shoot.

But in the end her worries were for nothing. Even girls from other clubs came. The club really worked hard and it became a super successful event. Even people who weren’t into the kyabakura business suddenly learned that Sawajiri Emiri was the number one kyabajo.

For that issue Koakuma Ageha titled her “Sawajiri Emiri – The New Generation’s Queen” (新世代の嬢王 愛沢えみり Finally time to talk about the name of the book. Queen or jyoou spelled correctly in kanji is: 女王  but Ageha spelled it as spelled 嬢王. It’s a play of Agejo or in kanji:アゲ嬢  ). She was a bit embarrassed by the title, but that Ageha recognized her first as a kyabajo made her happy. She went into Ageha with this feeling. Thus began the kyabajo model life of Sawajiri Emiri.

Being called “The Queen”

Being called “The Queen” by was something done by Koakuma Ageha but it stuck with her. She liked wearing a gorgeous style and sparkly accessories, just like a queen. And being queen of the night in Kabukicho would make her the “queen” 嬢王. She felt like it was the name of some new drama. And even if the name was plucked out by the editing department if she started to earn enough and become the top wouldn’t it make her the “queen”? That month when Ageha first came out she made 1,000,000 yen or $10,000USD in just one month. Ageha made her even more recognizable and more people kept asking for her. She thought $10,000 a month would be her regular income from now on, but it’s never easy to stay at number one.

Keeping up the image of the “queen” isn’t so easy. She’d visit other kyabakura and meet other girls and she’d be famous from her legendary birthday. She’d take taxis everywhere (sometimes to drive across Tokyo at night you can rack up $100 USD on one way fare). The costs and expenses of being a hostess added up.

Even now when she’s written up or appears on TV they always focus on the money and it’s what everyone is interested in. She says she’ll try harder to discuss it in the book (heehee).

However when “Ageha” actually first came out the concept of who she was completely changed. Up until then because of being a kyabajo and becoming number one for so long a certain type of people knew who she was. But when Ageha came out that type of people got even broader.  She’d be out shopping in Kabukicho and people would ask “Hey aren’t you Aizawa Emiri?” She was so shocked each time. And even beyond Kabukicho she got recognized in Shibuya as well.

And not just by other kyabajo instead she got fan letters from all types of people. People who said they were lawyers and office ladies and even middle school students. Inside the fan letters some would say “Emiri is really a Kyabajo” it’s through those letters that made her want to really try at modeling.

Thanks to the fans Emiri Grows

Thanks to Ageha coming out she became well known as the Number One Kyabajo but things were changing even more. Customers from as far as Hokkaido and Fukuoka came to see her. And not just other kyabajo but office ladies and college students started knowing about her and becoming her fan. And she got fans of people who were never interested in kyabajo previously. It was that time she started using social networking sites like Twitter and Facebook. And she felt a lot of encouragement when people said she was in a cute dress or her hair looked good. But then she was opened up to the bad part of the internet where people say cruel things.

It was a bit of a shock people would just say whatever mean thing they wanted. But she realized her haters were her motivators (seriously she pretty much says this). But this is what it meant to be in Ageha. And it didn’t change how she felt about herself or how she was. So she can’t see the haters. If they’re not affecting her work than she has nothing to do with them.

But actual modeling was really annoying to do. She really hated doing the actual photo shoots. No matter what she did she didn’t feel she looked cute in any of the shoots. It was selfish but she asked the staff if she didn’t have to do shoots. And she would say such things like she didn’t like her hairstyle so she’d say “Let’s not shoot this I don’t like how my hair looks” or “This is taking up too much time let’s not shoot”. The whole thing was creating tension with the staff and she hated herself for the way she was.

There were times when the Ageha staff and other models would go out drinking and she was expected to join and instead she’d say “I’m tired from shooting, can I just head home?” She knew she was creating a really tense atmosphere around the magazine and she knew she was at fault, but it was just her personality. But she says since Ageha kept her on and she kept getting more fans and would try to change her personality to best work for the magazine.

Emiri says she wanted to be someone that she herself would like. I mean wouldn’t a number one kyabajo be able to change a bad atmosphere to a good one? So she would try to present a better sparkling picture of herself and it would be better for others as well. But if she didn’t vent a little she was bound to explode right? (hehe)

Probably for the first time in her life when she entered Ageha she truly had to think of others. And it was really thanks to the fans that helped. When she didn’t feel like it she remembered the kind words of fans and kept going.

The Real Emiri was not this Strong

Now Club Gentle and Ageha were the two parts of her life. She had no time to think of anything else. Having two jobs was really tough and she never thought she’d feel that pressure. If she knew it would be that tough she probably wouldn’t have gone into Ageha. Of course there was happy times, but it was near impossible. Afternoon shootings for the magazine and then nights at the club. That was her life everyday. She thought about which one she’d give up if she quit. Her biggest worries were trying to have time for both magazine shooting and time for all the club work.

When she was busy with photoshoots she had no time to go on “douhan” (paid outings) with her customers. They would tell her “you’ve been cold to me lately” or “You’re not at the club and I’m lonely”. Despite them asking she couldn’t go out with them while she was busy at Ageha. She had to break off a lot of “douhan” because of shooting schedules and it pissed off customers. And beyond shooting there’s more than that to be a model in a magazine. She was already so busy with kyabakura life so where could it all fit in.

Her fame was rising at the club but if she didn’t have time for them it meant nothing. She’d again become a “bad kyabajo” always requested and never there.

It was 24/7 with her life and her health was failing because of the pressures of keeping up with her customers and pleasing Ageha. Even when she had time to slot in a meeting with a customer she was sacrificing her sleep or something else important. But if she didn’t she wasn’t going to make any money at the club.

Even with all this shuffling she was losing customers at the club. Sure they were happy to be with the girl who was in the magazine, but if they couldn’t actually SEE her then of course they’d quit showing up.

That’s when she felt how heavy it is to wear the crown of “Queen” the pressure of staying Number One was putting so much stress on her. When customers would come and ask for the Number One and get her with her busy self and distracted life and then they’d eventually think “she’s nothing special” so she was always on pins and needles worried. It was soul crushing to always live in fear.

She’d become “Number One” and got into “Ageha” and is called “Kabukicho’s Queen” she definitely couldn’t let that image crumble when her sales started slumping.




Continued on with Part Four of my summary starting with “I don’t want to hate myself”

I’m doing a studying holiday in Japan so I’m not sure when part four will be out.

Aizawa Emiri has put out a new book: 昼職未経験のキャバ嬢が月商2億円の社長に育つまで キラキラ社長 (amazon jp). From a hostess inexperienced in regular work to a shining head boss making 200,000,000 million. I’m not as interested in it but maybe. I will troll bookstores for a while to see if anything else strikes my fancy. 

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Back with another part of Ageha model, Emira Wiz director and Kyabajo Emiri Aizawa’s book “Kyabajou Shacho….” to keep it short. Or “キャバ嬢社長 歌舞伎町No.1嬢王 愛沢えみりとしての生き方” Kyabajo Shacho Kabukicho’s Number One JouOu Aizawa Emiri Toshite no Ikikata. Or Kyabajo Boss: Kabukicho’s Number One Queen. Aizawa Emiri’s Way of Living.

The tagline for the book is “From a Yokohama Gyaru to a bad Kyabajo in Roppongi to becoming Kabukicho’s Number One and running an apparel brand Emiria Wiz with sales of 1,500,000 in the first month.” (Meaning 15,000 USD of sales.)

If you missed previous summary it’s here in part one. We’re finally into the meat of her kyabajo career and she doesn’t paint herself well, but it’s the reality of being a hostess. It’s not an easy place to work.

Parenthesis are my own thoughts or explanations, the rest is a summary.

sawajiri emiri kyabajo

Part Two: From Bad Kyabajo to Number 1 continued…

From meager life Emiri’s Number One

When Emiri was taking a guest to the toilet she heard the rankings being called out and her name was in the rankings (If you’ve never been to a host or hostess club, hosts and hostesses will take their clients to the bathroom. It’s weird but you get used to it). She was really happy and it pushed her to work even harder and in four months she was Number One at the club.

She was beyond happy when she got Number 1. It was the culmination of everything she had been working on. But it was an odd feeling. She never got called out at school so this was a bit embarrassing as well. But she loved the feeling of being Number 1. So she worked harder to be it. She decided to work six days a week. It was really hard because many of the girls would have birthdays (which involve big parties in host and hostess clubs and women earn a lot those times) so she would have to earn a lot more during those times.

Changing to Club Gentle

Even though she was Number One at the one club she didn’t feel like she was number one in Kabukicho and the idea of being the top girl in Kabukicho was what was driving her. She didn’t think she could achieve number one in all of Kabukicho at her club and she was scouted at the time (scouting and poaching is pretty common in the host/hostess business). The scout told her she could even bring in more high class customers. After a year of thinking she entered Club Gentle at age 21.

“I’m not going to quit until I’ve made more than all the other girls”

The new club had a lot of beautiful women. Being the new girl she went to the club everyday and really struggled. After being there for six months she really hadn’t outsold anyone and this brought on a bunch of emotional stress. But because she didn’t want to lose and not be outsold she appeared super conceited to other girls (DUH!).

She says “Who’s that? I don’t know and I don’t care. I hate them.”. She wasn’t interested in talking to the girls much less making friends with them. Even when another girl would help her she couldn’t even bring herself to say a simple thank you. Of course you need help working as a kyabajo but she couldn’t even do that. She was so focused on beating all these other girls that she looked at them like enemies. After work ended a lot of the girls would go out drinking or eating, but she would never do that. She was really a bad person.

Because of this the head of the club said “You’re the girl causing me the most problems.” She was really having problems with the other hostesses. When she had an important customer she would never let any of the girls around him and say loudly enough for other girls to hear that she didn’t want the customer being with them. The manager said she even sounded like she was trying to kill the other girls. But she couldn’t stop, she just saw them all as rivals. Because of this the rest of the girls really started to bad mouth her.

Two of the girls confronted her inside the bathroom they told her that a girl would be taking her seat with Emiri’s customer. She was so pissed she stood in the toilet for 10 minutes fuming. Afterwards she complained to the manager but this was of no use. Instead she got even more fussy saying “I’ll beat that girl, I’ll beat all the girls!” She was fully hot headed then. But the girl didn’t show up a few days later so she had no chance to fight her.

But after this she tried making in roads with the girls and some of them she was mildly friendly with. But one day a customer said “You’re really only after me for my money?” She was shocked by such a statement and asked why he would say that. It turns out that he heard from another customer that this other hostess was saying that to her customer. She lost a customer because of that. She was completely shocked. Why would this girl even start saying such things and poison the water? She was actually on good terms with this hostess and they were having fun the day before.

After this happened she decided she could only see the other girls as rivals and was right to think that way before. Besides she was trying to live for herself and that’s why she should only spend time on what would help her.

The tears won’t stop….

All she could think about was being Number One, but she was losing confidence. But she still felt so strongly that “I must be on top”. This defeating attitude made everyone else unwanted. She was too scared of even trying to make friends with the other girls. She thought spending any ounce of energy on them would make her lose her focus at her job. There was not even “a milimeter of focus left in her heart for anything outside of work”.

Every day was like this and there was so much she hated about it, and lots of days she didn’t want to go work. Why was it that even though it was the only thing she wanted, but as usual she was still low in the rankings? Work was so stressful and afterwards she’d just cry.

Customers wouldn’t show up anymore, when other girls were chosen instead of her, all these experiences that she had working as a kyabajo were so painful she’d end up crying.

After work she’d sometimes go to a massage place in Shinjuku to relax. The masseuses were Chinese and they’d all ask “in broken Japanese” “What’s wrong?” “Are you okay” (she uses katakana on this to refer to their bad pronunciation… uhhh this fumes me). Even though these girls knew nothing about Emiri, that they would care to ask warmed her heart. Everytime Emiri felt that she was unhappy or wanted to quit she’d go to this massage place and relax her stresses away.

They’d ask her “Emiri-chan what’s wrong” and she couldn’t find the words to respond, but they’d say “Keep doing your best”. These girls often saw her at worst, tears streaming down her face like a kid. She cried so much she thought her whole body was made of tears.

Even though Emiri is trying her hardest, why isn’t it working out? The club was a place she didn’t want to go to. She was weak. And what was so good about being strong? She really wanted to quit and run away.

A woman who she had gotten to know a little at the massage place said “I always think you’re going to tell me something, but instead of telling me all you do is end up crying.” She realized how much she must be troubling the staff but she couldn’t stop crying.

After she cried her eyes she went home and slept. Slowly she realized tears weren’t going to help or make her try harder. Everyone at the shop probably had the same worries and wanted to cry at the tough times. She was just going to have work harder. (If this book eliminated the word ganbaru, meaning to try hard, it would be half the size. New title Emiri’s way of ganabaru-ing through hard lifestyle choices).

The unreal one day of four dohan

So after that she continued working everday and of course continued doing dohan everyday. But she wasn’t entering the rankings (the rankings are usually the top 3-5 girls). At her old club Proudia this is how she was able to make it to number one so why wasn’t it working at Gentle?

She ended up visiting a Kyabajo speciality site that listed the hostesses often. Whatever club was listed first they would pick a hostess at of the top rankings to show off that club as a “billboard”. All the hostesses knew this so they would try really hard to get their club to the top of the site. But they really didn’t know how a particular club was chosen as the top so they were left just hoping.

Of course all the girls looked and checked everyday. It wasn’t just her or her club Gentle, all the other clubs were hoping for the same thing. But on the days she wasn’t helped or selling, she would be asked to help the top girls who were selling. By listening and asking them she was slowly learning the tricks of the trade.

But even though Gentle was a super popular club and lots of VIP came there, she was worried when she couldn’t do dohan or the customers didn’t come in and she was stuck there with nothing to do. But if she didn’t come to work there was no way she was going to get into the rankings. And making even one friend was hard to do in the club so her drive to try hard was failing. It was strange but her love of the hair, make-up and dresses that made up the “kyabajo” look were turning into negative things.

More time went by that way, but little by little she was selling a bit more. She finally entered the rankings as Number 3. The two other girls above her were stellar and both became the “billboard” for Club Gentle at one time or another on that site. That not one but three girls could be selling so much really spoke well about the club.

But she realized that just doing one dohan a day for the club wasn’t enough. So why not two or even three or there was one crazy time of four. She’d come into the club with one and having eaten with another beforehand and try to keep them all seperated in club and not being aware of the other. That so many people agreed to do dohan with her she was happy, but she thinks it’s really crazy now and not the best way of doing things.


To be continued…. A little bit left of part two to do and then three is when she talks about her time as an Ageha model and how she got into it. I’m a slow and lazy reader, but here’s hoping in between sakura we can finally get to her talk about working for Koakuma Ageha.  :cheery:


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There’s still time for Ask Anything #3, so get your questions in! I’ll definitely close it up by the end of next week (around the 16th) so get your questions in on the original Ask Anything or through formspring

I’ve got a lot planned for Agejo Week so like Mode Week it’ll probably turn into Agejo Weeks, I’ll also be breaking it up so no straight thru weeks like Mode was.

Agejo icon Momoeri showing off popular kyabajo brand Magic Monroe. What girls look like "on" work.

Expected topics:

– Agejo Introduction
– Agejo brand break-down
– Current Agejo trends
– Agejo hairstyle tutorials
– Kyabajo life
– The life of a charisma shop-staff
– Hosts FAQ
– Hosts continued

I guess Agejo week has been highly anticipated… eeks. I’ve been delaying it since each post is quite a bit of work on my side. :^_^;;:

Also I’ve delayed it because for some reason I think there is this gaijin perception that Agejo is the “real gal” and the rest of the gal styles aren’t. Or there’s more cheer for girls who look Agejo even though it’s just as gal as the other styles. If you took a walk around Tokyo or even Osaka you’d find more Mode or Pop Gals than Agejos on any given day. Agejo style in its purest form has 4 stores in 109, that is not exactly a take-over. I still love Agejo, but please do not think it’s the predominant gal style.

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