I decided to blog about Larme again, but to be honest I’ve felt recent issues of the magazine taking a different clothing turn than usual. I really like how Larme has picked up speed with the overseas audience and people see it as not so much OTT but more Seiso-like.

However… I picked up a recent issue of Larme magazine and I’m a bit befuddled by some of the outfits. Now I don’t buy magazines when I’m in America because I’m cheap and I’m like a little squirrel pilling up my acorns so I can spend in Japan two months out of the year. So I had a gap between issue 013 and issue 019.

But issue 019 is the December issue and there are just some head scratching pages. It feels odd to say something IN Larme magazine ISN’T Larme, but well that’s just what I thought.

Now Emii-chan kindly scanned some pages from Larme 019 if you’d like to check her blog  (you should be reading her blog anyways because the time she spends being a resource is always impressive).

Excuse my quickly shot potato iPhone photos. This was not for all the tumblr reblogs just to show the odd face of Larme right now. Many of the outfits in the magazine were very Larme, but I am still a bit wary.

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The cover which looks super Larme and beautiful.

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This is the opening fashion spread which looks more Vivi or Jelly to me. I just can’t see the Larme in this. I don’t hate the style, it’s not about my clothing choices just not Larme.

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This London Calling Duffle coat spread doesn’t really feature Larme outfits. Instead it’s more comfortable in Seventeen or another casual-kei teen’s magazine.

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Instead this “street snap” of a model features a much more Larme-kei Duffle coat style.

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I don’t know what to say about this look but well it’s just not Larme.

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This unflattering outfit (in a subsection about dressing flattering for your height) is also not Larme.

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Whole lot of nope. Red matte tights and patent shoes?

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Very cute, but not what Larme is known for.

I found a few more examples but I don’t feel like harping on. Now I am wondering whether Larme magazine will take a more encompassing look on what is Larme-kei to get a larger audience, but at the cost of diluting its look?

This could just be a blip but I’m a bit wary of this direction.

So I’m going to talk about trends by Larme brands, but keep in mind I am not really sure on the direction because 019 left me perplexed.

Larme Magazine Possible Spring 2016 Trends

 

Larme Trend One – Biggest Trend! SHOULDERS

Off shoulder, shoulder accents, it’s all about the shoulders this year.

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Titty & Co | Rosary Moon | Honey Salon | Honey Mi Honey

Long-time fashion diva Donna Karan has said to always show off your shoulders because they never sag or wrinkle or really show fat. Beyond that it’s collarbones for everyone.

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Subtrends to fit the shoulder trend:

Giant earrings –  lilLilly has been touting giant colored heart earrings (above) that suit the off-shoulder look. OneSpo also has a cute pair of rhinestone huge heartsI don’t expect chokers to be as hot because it breaks up the off shoulder look a bit oddly.

Cardigans – Because Spring can be too much of a cold-shoulder. Har har.

Larme Spring Trend Two – Flouncy Bustiers

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Honey Salon | monLily | Titty & Co

Often with gaucho pants or a midi-skirt. Gone are the days of figure hugging bustiers and in are flouncy frill worth loose bustiers. Lots of good options for less-busty girls.

Larme Spring Trend Three – Relaxed Girly Set-ups

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(Left Rosary Moon | Right Titty&Co exhibition)

A Winter-to-Spring look. Although this is more of a sporty look Larme seems to be doing more sporty casual looks in its magazine. Even writing how to dress with sneakers and Uggs. Set-ups are everywhere and don’t want to die. This sporty trend is a new look for Larme brands.

 

Other trends of note – Frills!, Gingham Accessories, Sukajan, Lace Overdresses

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Rosary Moon | Titty & Co

Frills will grow and grow across Larme fashion I think. The tiny prarie flower print with a frill bust is a good Spring trend look. While the Lace over by Titty looks a bit boring I expect Larme to spice their styling up better. Of course delicate lace blouses are forever a Larme staple. One of the Larme essential buys I’d recommend when starting a Larme wardrobe.

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OneSpo | MonLily

Sukajan! The colorful satin bomber jackets. They’re really becoming popular this season. Onespo has done some really cute looks with them like this sweatshirt style. monLily is not a true sukajan but bomber jackets will show up more in Larme because of the sukajan trend.

Also… denim and gingham shoes, knee length everything.

Thankfully Larme isn’t short of cute clothes to focus on and getting back to refining what the real Larme look is. I hope Spring magazines pick up again and give Larme the style honing it deserves.

….I wonder if I said Larme 80 times in this post.  :mrgreen:

Honey Cinnamon has won the revamped Shibuya 109 stage contest and will soon open in Shibuya 109. Shibuya 109 every year used to do stages and for a while they created mega brands such as Gilfy, Sly and Delyle and to a lesser extent Marple Q and such (link, link).

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Honey Cinnamon (ハニーシナモン website: http://honeycinnamon.jp/) is produced by current Larme model and former SKE48 member Kanako Hiramatsu (平松可奈子). The brand is under the x-9 design lab company (エックスナインデザインラボ ) which until Honey Cinnamon had produced graphic design and styling for brands such as Ingni and Murua. X-design lab is a small company with only 20 members mostly women. This is their first official brand.

 

Shibuya 109 Stage – Modern style

In a way to revamp falling sales at Shibuya 109 the mall decided to do a more modern stage.

Old stage style: Previously Tokyu Group (which owns Shibuya 109) would choose 5 brands based on their designs and let them stay in Shibuya 109 on a trial basis. Usually retailers in Japan have to buy rent space for a year in advance, so this was a sweet deal. The best one stayed and became a permanent Shibuya 109 store.

New stage style:

 

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After submitted applications, five to ten shops are picked to go to the Shibuya 109 net shop. In this case six were. While in the net shop Shibuya 109 promised to promote the six brands and the shop with the best sales was picked to win the stage. The winner receives a space in Shibuya 109.

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The six chosen net shops had to pay 10,000 yen a month to be in the system and royalties to Shibuya 109 for hosting their clothing. A bit steep but interesting.

In the mix were three basic “NY/Casual/LA” buzzword stores named Fitting Room Tokyo, Catz and Mile 6737. A store with a Harajuku flavor and interesting “Punyus” style prints called Kobinai. Along with Kurogyaru gal unit Black Diamond produced clothing Galeo (still on sale btw). And Larme influenced Honey Cinnamon the final winner of the stage.

Honey Cinnamon Spring 2015 Exhibition

It’s safe to say Larme-kei won the Shibuya 109 stage because Honey Cinnamon is very Larme styled. In terms of other brands it looks halfway between Fint / Ank Rouge and Swankiss. They recently held an exhibition for their Spring 2015 style and the brand has a lot of Larme trends in the looks.

 

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Spring 2015 looks with lots of reds, whites and pinks.

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Off shoulder blouses, cardigans with retro details, fruits accents, knee length, lingerie inspiration, gingham and lace. Lots of popular Spring Larme trends.

(all photos above from Shibuya 109 press)

Spring 2015 catalog looks

Honey Cinnamon now has a webshop (http://honeycinnamo.thebase.in/) to buy their current looks. The styling is simple but soft and cute.

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Lots of cute looks. Personal favorites are the gingham knee-length skirt, the ruffle denim suspender skirt, and the knit bustiers.

A bit sad on how basic the shoes are and the overall lack of details on some items. I feel Larme taste is buying something for either the a) color b) cut or c) details since it’s not a very print based look. I don’t think they’re selling pairs of shoes but it’s a bit… simple. A styling pickle along with the white shoes white socks combination and white stockings white heels. Eeps!

Again if you missed it:

Spring 2015 Larme-style trends are – 

Off shoulder blouses, cardigans with retro details, fruits accents, knee length, lingerie inspiration, gingham and lace.

The first Honey Cinnamon store opens in Shibuya 109 on March 9th. Best of luck to a new brand. :bow:

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Along with letting me photograph the mon Lily store in Ikebukuro P’ Parco, the mon Lily staff kindly agreed to pose for shop staff snaps for the blog. I’m glad I got to photograph them. I feel like their style is more reflective of everyday Larme girls. Swankiss seems to get the reblogs and hype with good reason. But Larmekei and Larme Magazine aren’t really about just flashiness or flounces.

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The angel wall proved the perfect place to take photos of them. I really need my own angel wall!

Since it’s a new store I guess there wasn’t a shoe requirement. It usually depends store by store if the brands make the shop staff wear their own shoes or not. I wonder if the girl on the left was a rock style lover?

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Lovely close-ups of their outfits. Everything looks very nicely tailored on them. I really like the interesting fabric/texture on the girl on the left’s romper (found here).

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They’re actually in matching tops with little hearts cut out of them (seen here).

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Outfits suited to two angels.

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Recently Larme is trying to focus less on eyelashes (judging by their current magazines makeup sections). She decided to forgo them and just focus on circle lens and liner. She also decided on a pink-red shadow under her eyes instead of sparkly for eye definition. This is an upcoming trend about how to deal with eyebags and definition. Using colored shadows instead of sparkle to give the eye more impact.

When you scroll up to the other photos her eyes are definitely making an impact in the shots not as close-up. So surprising without eyelashes and darker shadows.

The other shop staff went the eyeliner and eyelash route, so both are working for the brand.

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You can see her red-pink under eye shadow from this angle better. I’m unsure if it would work for my eyeshape, but the trend is neat.

She’s also in simple Seiso hair with a trend velvet ribbon. Little velvet hair ribbons were big this Winter across most genres. I love how the collar frills and stands up so well. I may have to get this top.

mon Lily in Larme magazine

Sorry about the quality of these pics. I just don’t have the time right now to take better pics and my back dies each time I scan so that’s off the table. I’ll try to do some better shots of other parts of Larme later. Definitely when the Larme series continues.

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Larme issue 13 did retro style icons mixed with current clothes. They used Yui Kanno x Jane Birkin and a Monlily dress styled as a top and dress.

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Then Maria x Brigitte Bardot which is tons of great inspo

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All the possible outfits. Love the knee length Larme feel.

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The blue apron dress on the right is a Larme x MonLily collab.

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Another Larme collab. This cute coat.

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Adorable shoes and barrettes paired with more pricey items from Isbit Daikanyama (another store featured lots in Larme magazine).

In case you missed it this is a three part quick series of posts about mon Lily and Yumetenbo. 

Part one: Yumetenbo’s niche fashion forrays and mon Lily’s Ikebukuro store

Part two: mon Lily review and picks to buy now for Spring 2015 

Part three: mon Lily Ikebukuro shop staff and images of mon Lily from Larme magazine (this post)

 

A post tomorrow for Christmas all about Christmas photos from Japan and then a break. But hope you enjoyed this full peak into the brand and more Larme in the blog  :loveword:

 

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Mon Lily by Yumetenbo like in the earlier post is one of the new actual stores by webstore Yumetenbo. With its collaborations with Larme magazine the new brand really piqued my interest. In those post I’d like to talk about their style for Spring 2015 and also how they’re not typical Yumetenbo.

 

Discount meant bad quality

I first bought from Yumetenbo back in 2008. I was back in the States and thirsting for some gyaru clothing. Their price point was cheaper than gyaru brands so I took the plunge. I ordered three items and when they arrived with some other gyaru brand items combined in a shopping service (before Yumetenbo had an international store). Looking at the items vs what I had ordered from other brands I couldn’t help but feel disappointed.

Sure my items were cheap but everything looked cheap. Hazy prints, cheap buttons,threads not properly cut, the cheapest lining, if any was provided on sheer items. The quality was bad. I wore once or sold most of my items. Partially it was my fault for buying too trendy, but the rest was just crap. I never bought from Yumetenbo again. I’d rather pay the $10-$20 US more for something nicer.

So when Yumetenbo announced they were doing a collaboration with Larme magazine and opening an actual store I wasn’t too excited. I mean sure I could see the clothes in person but cheap lining and bad quality were going to be even more apparent in person. And that seemed to go against what Larme magazine is about.

 

Larme and Yumetenbo odd partners

 

Larme magazine features a bunch of brands that are in Sweet magazine that are known for accepting a high price tag for higher quality. Like Mercury Duo, rosebullet or Dazzlin. Or they’re what are known as DC Brand in Japan,  brands founded in Japan and people know they’re paying a high price tag for original designs. (I’ll talk more about DC Brands when I make another Japanese fashion history term post). Like brands such as Milk, Cannabis, Honey Salon by Foppish or lilLilly.

Sure there’s the occasional Galstar item or such, but Larme isn’t really focusing on discounts. More a quality core wardrobe that fits a lady.

In my mind there was definitely a gap between Larme’s look and Yumetenbo. I mean money rules all so I figured a magazine could overlook its price point and stoop down to cuddle with a discount brand. Instead I was surprised to find quite good quality from mon Lily.

 

mon Lily clothing review

 

mon Lily price points

Winter prices averaged. Summer is usually cheaper. Liz Lisa’s average price points in parenthesis for perspective.

Onepiece: 3,000-8,000 yen with the occasional 2,000 yen onepiece. Medium price 4,500 or $42 (LL 9,000 yen $88)

Tops: 2,000-7,000 yen. Higher price is usually a sweater or cardigan. Average 3,000 yen for a shirt $28 or 6,000 yen for cardigan $56 (LL 6,700 yen $64)

Pants: 2,000-4,000 for shorts. Average 3,500 yen or $35 (LL 7,000 yen $68)

Skirts: 4,000-7,000 yen with the occassional 2,000 yen skirt. Medium price 4,500 yen or $42 (LL 7,000 yen $68)

Shoes: 6,000-8,000. Medium price 7,000 yen or $66 (LL 11,000 yen or $106)

It seems they’re doing a hybrid between super discounted and pricey Liz Lisa.

 

mon Lily sizing

the brand sizes it’s items as Japanese Medium and Large. These sizings are consistent with an American or Euro X-Small to Medium, depending on vanity sizing. Sometimes the sizing is only Japanese Medium meaning a US Small.

The skirts and dresses often have elastic in the waist and flare in the hips allowing for variable sizing. However some of the dresses and skirts have no elastic and waists stop around 68 cm for those.  Being a web brand they have kindly listed very detailed sizing if you’d like to take a peak. Also listed on each item is whether there are pockets, what type of fastening and buttons.

 

mon Lily purchases

 

 Purchase one – Puff Sleeve Ribbed Knit

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 The full name of this shirt and I’m not going to lie is the “Fluffy Puff Poodle Rib Cut-Sew Top” (link)

I bought the Off White color like Larme’s Risa is wearing.

Personal Shots of the item

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Mon Lily have these nice sewn in tags that are gauzy and not irritating.

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The tags are held together by a non-plastic and the tag itself is a pleasing shape. It was a 10% sale at the time (Pre Christmas wind up) and I paid 4,140 yen before tax which translates to $34 USD right now.

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Ugly photo but it shows two of the things I really like about this top.

1) How nice and detailed the ribbing is.

2) The elastic band under the puff rib to sit on your arm right and actually make it puff.

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The poodle part is quite layered and shimmery without being flashy.

I think I will get a lot of use out of this in Spring when I don’t have to cover up the sleeve details with a coat.

Purchase Two – Fluffy Cardigan

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Officially called the “Fluffy Tunic Cardigan” (link) I call it my bear cardigan. :rila:

Personal shots of the item

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Laid out it’s just like rolling through pink meringue peaks.

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They put the tag nicely on the side and it’s inside the seam so no tag issues.

It was 6,000 yen but again I was there for 10% off so 5600 yen so $47 USD. I would’ve paid so much more. It’s both warm, cute and soooo comfortable. It feels so soft. I wore it on the plane ride home. On chilly nights I put it over roomwear. And I do occasionally go outside in it (insta coordinate of it). And bonus it makes a pretty background for insta photos.

The material fuzzed the first day I used it and it did transfer some fuzz to my clothes, but every wear after that I was good.

So my total was around $80 USD I bought two things I’ll wear for a long time. I’m extremely satisfied with the quality and details of mon Lily.

While I don’t know if the rest of Yumetenbo has changed I know for sure this brand’s items are really nice. Their clothing is more simple than Liz Lisa, but I think the quality is same or better than Liz Lisa. And since mon Lily has an international shipping site through rakuten I will probably buy much more.

mon Lily has Spring trends

I always think now is kind of an odd time to be shopping. Sure it’s cold and Winter is still going to be around for a while. But brands have done their Spring exhibitions and will start rolling out parts of their collections January 1st. Luckily this brand already has some items in stores that could make great pieces layered under winter items, but ready to shine on their own in Spring.

monlily-coordinates

Just a peak into Spring looks. I expect gingham to be popular again. Every brand I think will feature an off shoulder top or dress. Especially like the one shown with a gathered waist and tiered top. That is the biggest universal trend I’ve seen thus far. Although with instead of Midi skirts for summer there’s a lot of knee-length styles peaking out for Spring. Lots of floral printed skirts too knee and midi.

Although its key focus in Larme style, I feel this brand is very Seiso with its simple looks and calm colors. And I wonder how much of clientele is there for the Larme style and how much is there for the Seiso look, admittedly I feel there is an overlap.

 

In case you missed it this is a three part quick series of posts about mon Lily and Yumetenbo. 

Part one: Yumetenbo’s niche fashion forrays and mon Lily’s Ikebukuro store

Part two: mon Lily review and picks to buy now for Spring 2015 (this post!)

Part three: (tomorrow) mon Lily Ikebukuro shop staff and images of mon Lily from Larme magazine

 

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