Character x gal brands are huge!! It used to not be that way until a sassy kitten named Hello Kitty decided to cuddle up with JSG and Delyle. Then poof Mickey, Betty Boop, Marvel characters, Snoopy, Usavich’s Rabbits and it’s blown up!

W*C decided to make its own mascot and you know how well that is doing (in case you don’t, it’s HUUUUUUGE!). :sparkle2: I am wondering if other brands will try to make their own in the future.

So far the brands involved with character goods are: w*c, ReDark, Vence, Spiral Girl, Lip Service, Glad News, JSG, Delyle, Ruvap, Moussy, LDS, LB-03, Love Boat, Liz Lisa Doll and Miia. :star2:

Let’s take a look at the character pieces happening for Spring!

JSG x Hello Kitty

Spring’s newest JSG parkas done as a collaboration of JSG, Popteen and Hello Kitty. Very hade.

Since I don’t talk about JSG a lot, I thought I’d discuss JSG while it’s a topic.

:star2:  JSG history and current state:

JSG stands for Japanese Super Girl, it started out in 2006 as being produced and designed by Kaoru Watanabe of late Egg magazine fame. Whether she still has creative control is unclear, but JSG continues to have a strong following with teenagers. It’s under the Credge brand which controls Lip Service, Valentine’s High, Minirdees, and men’s brand LaGust. JSG is going strong with 2 new branch openings this Spring in Shinsaibashi OPA (Osaka) and Kawaramachi OPA (Kyoto).

If you’re missing Kaoru, she’s recently begun to blog again about new mama-hood on her ameblog she continues to stay in the top 250 bloggers in the rankings despite being out of magazines. :sparkle2: Go Kaoru, go!

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I started a tumblr as an experiment. It’s just gal bits I’ve bought or are on my wish list. If you’re interested check out :stars:

I went back to Vicki at Nail Mogul and got a fill yesterday. :sparkle2:  Only $40.00 :oops: I’m using my saved cash to buy some new Spring shoes :idea:

I was totally inspired by
Chinatsu Wakatsuki’s new nails
, but wanted some monotone for the last bits of winter. w♥c is love. :up:

Yup they’re pretty damn long this time. :upheart:

Outfits over the month…

Pre-nail visit :cheery:

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Lip Service details:
katakana: リップサービス
number of stores: 31 (!!!!!)
this season’s concept: A cool & sexy style is created by black layered in a base for a womanly look, a cool woman fitted in gorgeous high style.
what it’s really this season: Black and white bases combined with pastels. A few resort Pucci prints thrown in for fun.

Lip Service finally released their catalog, and I had been waiting with a wagging tail like a dog for a bone until it did. I pretty much bought the whole store last season and loved how comfortable yet stylish they make their clothes. I’m sick right now and still lazing around in a Lip Service cardigan because it’s so soft and nubbly. :love:

Want this dress. Oh so much.

Yet again the babbling “concept” of the clothing.

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I’ll be updating this post the more reveals I find. Most of the pictures are from the brand’s mixi communities.

Since all the fukubukuro have been on sale pictures keep popping up of the reveal. I’ll be hunting more pics down as they come up so check back even if I’m posting above it.

Spiral Girl link to picture possibilities

Baby Shoop

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