Kawaii make-up doesn’t have to be expensive and certainly isn’t with Kiss Cosmetics. If anything it makes the product even more kawaii if it’s cheap! My make-up range buying goes from $6.00 for a lipstick to $36.00. So while I don’t mind shelling out the $$ for Les Merveilleuses and Chanel, I’ve got a lot of Canmake and Kiss Cosmetics around.




Kiss Cosmetics is a great example of Kawaii cheap! They do cutely designed make-up that does a great job. Review over? NO way! What about all the cute photos and tester samples.

What is Kiss Cosmetics?

Kiss in their own words:

キス kiss は、kiss P.N.Y. DIVISION が送るフェミニン&大人のロマンティックをテーマにした可愛いコスメが大好きな女性のためのメイクアップブランドです

Kiss is Kiss by PNY Divisions‘s feminine and adult romantic themed make-up brand for women who like kawaii cosmetics.


The actual packaging of Kiss Cosmetics is minimal and cute.

Kiss Cosmetics is aimed at being a cheap drugstore brand. It’s found in places across Japan like Plaza and Shop In. I don’t see it often in Donki or big stores, but most drugstores do carry it. The prices range between 600-1,200 yen for lip gloss to foundation, or about $5.00 to $10.00 at today’s exchange rate. They have an entire line including nail care.

You can see their whole line of products on their website: http://www.kiss-cosmetics.com/

I’ve bought the six items above and will review them in three parts: Lips (today), Eyebrow (Japanese eyebrow products comparison), and thirdly Cheek products blush and highlighter.


The two products for this review: Creamy Multi Rouge (left) and Liquid Heart Rouge (right)

Both containers are ribbed with 3-d hearts.

Kiss Cosmetics – Creamy Multi-Rouge

This lip product is part of a big trend in Japanese cosmetics: doing more than one item. All products advertise that they’re a two-step or more product.

The container is brand new and hasn’t rubbed off its just everything is so shiny.

The Creamy Multi-Rouge (クリーミィマルチルージュ) priced 1,200 says it’s 5 products in one.

Those five products are:

– Lipstick
– Lip Gloss
– Lip Cream
– Lip Beautifier providing Hyuralon, Collagen and Chamomile Essence that soothes lips.
– UV guard (SPF 20)



Cute casing
Great pigments
Solid color payoff but sheerish
Very nourishing
Didn’t bleed


A bit hard to apply
Clicking sound a bit clunky

Overall: A good lip color that would be perfect for Winter. Definitely worth its price especially in such nice trend colors.

Short review: 4/5 A good lip product. I was feeling a 3/5 when I first used this, but then I kept going to it. It’s very creamy and the color is a nice daily natural or a good top off during the night out if you’re wearing another product because it’s sheer-ish. You get used to the large applicator and now I just reapply without a mirror.

To me this became a “bag lipstick”. What I mean by that is I keep putting it in one bag or another because it definitely is a good going-out product. I will definitely buy more colors.




Kiss Cosmetics – Liquid Heart Rouge



I feel I did a bad job showing off the container, but the ribbing and 3-d hearts look really original in person.


Liquid Heart Rouge (リキッドハートルージュ) priced at 1,200 yen and comes in eight shades.

It’s described as a plumper but I don’t feel its really got the bite most plumpers have. Instead it’s a good gel gloss that has good staying power. Formulated with collagen, rosehip and Chamomile essence. The reason I think it says it plumps because the gloss gives a good fullness to lips.


A hidden heart! How cute is that!


Best casing
Solid color payoff
Not drying (not exactly nourishing however)
Didn’t bleed
Not gummy or sticky like some glosses can be
Wand surprisingly applies well


Can get too much product on the wand
Not a true stain.


Even though I think my YSL Lip Stains are my holy grail I’ve still used this occasionally and think it’s a good product. Despite it being plastic the heart on the wand and the hearts on the casing are super cute in person.

Short review: 3/5 The wand makes it great to apply and shows up super glossy in photos. Not as nourishing however.

Between the two products I’d recommend the Creamy Multi-Rouge more. It’s a more nourishing product and is the newer product. I don’t really like glosses lately, I prefer a creamy sheen which Creamy Multi-Rouge gives so take that to heart.  :stepup:


Buying Kiss Cosmetics: Kiss Cosmetics are available all across Japan in drugstores. They’re also available worldwide through mobacolle and a buying service or several Rakuten Global stores.



I like reviewing Kawaii Make-up click through for more reviews.


I joined snapchat (user: metoomitsu) ! It’s a more personal me, but I’ve been staying true to doing OOTD however boring one day may be.

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I have no idea what made purchase Etude House’s Princess Etoinette Crystal Shine Lips Lipstick. I reviewed the blush poorly, so why would I go back the same product line? I think it’s the packaging. Stupid, cute packaging. Thankfully I’m glad I bought the Crystal Shine Lipstick another Etude House Princess Etoinette Review for you!

I’ve previously introduced the Princess Etoinette collection so I’ll just get down to talking about the lipsticks. Crystal Shine Lipstick is a combination opaque lipstick and hydrating gloss. So it’s not a true lipstick and it’s made to finish in a gloss not a usual matte. They were released last winter and they’re still in stores.

I bought my two from the Etude House store in Shinjuku Lumine EST. Cost is midrange, around $13.00 USD. They can be purchased from Korea from KpopStore $12.90 or Yesstyle $22



As with the rest of the Princess Etoinette collection super cute packaging even down to the metallic bits on the box.

princess etoinette crystal shine lips


I purchased the pink (PPK004) first and went back and got the nude orange (POR201) next.


With both you can see the shine they have without need for a topping of gloss. Because both shades are opaque the orange turned out to be not so orange worn.


In different light and angle you can see the POR201 orange does look slightly orange.


The coverage is buildable and those are the two colors after several applications.


Just-the-facts Etude House Princess Etoinette Review

– cute packaging
– mid-range price
– very hydrating (perfect for winter!)
– opaque style means color wusses (like me) can choose bolder colors

– still plastic case
– doesn’t stain enough to last more than 2 hours
– only bottom in tiny font tells color difference, kind of hard to grab the right one in a hurry

Overall: 4.75/5

Final thoughts: This lipstick is made for winter. I wore it constantly in dry Japan and it really helped my lips. I also like the opaque style of the lipstick. I’m usually a color wuss when it comes to lipstick sticking to mostly nudes, but opaque made me be a little bold with my choices. I repurchased, and I (spoiler) got 2 lipsticks along with some other products from the second Princess Etoinette line that just came out!

Etude House didn’t put a blush out in the second Princess Etoinette line, so maybe the blush wasn’t as loved eternally?

Other reviewers:

misaraisu reviews the same pink shade I have | sweet dreams reviews a different pink shade | one of the cuties of friend blogging pair Gyaru Galss reviews a different orange shade

Side note:  I’ll be doing more make-up reviews and talks lately, I feel like I ignored them a lot  and I’m really into make-up right now, especially super cute packaged make-up. I hope you’ve enjoyed this Etude House Princess Etoinette Review. I’ve got a trend report to talk about, Gyaru brands ss14 trends and maybe a kind of off the cuff discussion on gyaru with some more recent observations of seeing current gal in Tokyo and beyond in November.

I’m back in Houston from my month of Japan in November so now I have time to reply to all the wonderful comments you guys have left. Thank you!! :loveword:  I’ve been reading them while I’ve been traveling and appreciate them and your likes on blogluvin’ as well. If you need to read the Doll on mobile Blogluvin’ has a great FREE (and ad-free) app for android and ioS (iphone, ipad) that includes a wonderful mobile reader. I’ve been using it while traveling and it’s a fabulous way to keep up with your favorite blogs all in one place.