Character x gal brands are huge!! It used to not be that way until a sassy kitten named Hello Kitty decided to cuddle up with JSG and Delyle. Then poof Mickey, Betty Boop, Marvel characters, Snoopy, Usavich’s Rabbits and it’s blown up!

W*C decided to make its own mascot and you know how well that is doing (in case you don’t, it’s HUUUUUUGE!). :sparkle2: I am wondering if other brands will try to make their own in the future.

So far the brands involved with character goods are: w*c, ReDark, Vence, Spiral Girl, Lip Service, Glad News, JSG, Delyle, Ruvap, Moussy, LDS, LB-03, Love Boat, Liz Lisa Doll and Miia. :star2:

Let’s take a look at the character pieces happening for Spring!

JSG x Hello Kitty

Spring’s newest JSG parkas done as a collaboration of JSG, Popteen and Hello Kitty. Very hade.

Since I don’t talk about JSG a lot, I thought I’d discuss JSG while it’s a topic.

:star2:  JSG history and current state:

JSG stands for Japanese Super Girl, it started out in 2006 as being produced and designed by Kaoru Watanabe of late Egg magazine fame. Whether she still has creative control is unclear, but JSG continues to have a strong following with teenagers. It’s under the Credge brand which controls Lip Service, Valentine’s High, Minirdees, and men’s brand LaGust. JSG is going strong with 2 new branch openings this Spring in Shinsaibashi OPA (Osaka) and Kawaramachi OPA (Kyoto).

If you’re missing Kaoru, she’s recently begun to blog again about new mama-hood on her ameblog she continues to stay in the top 250 bloggers in the rankings despite being out of magazines. :sparkle2: Go Kaoru, go!

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I can say this is the most exciting brand I’ve seen open  for S/S 2010. :sparkle2:  I’m absolutely in love with their look :loveword:  Big big big openings within the next month at the 8th floor of 109, Harajuku LaForet b0.5, Shinjuku Lumine Est 1st floor, and Shinsaibashi OPA 6th floor.

MiiA details:
katakana: ミーア
run by: talent, gravure model, and ex-Cawaii model Akina Minami wiki http://ameblo.jp/akkinablog
websitehttp://miia.jp/campaign/
blog: http://ameblo.jp/miia-blog/
number of stores: 4
what their style really is: LA casual meets pop gal meets electro


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