Venus Fort outlets in Odaiba is one of the rare outlet malls in Tokyo that offers gyaru brands. Sadly like the other outlet malls in Tokyo it’s a bit out of the way. Since Gotemba outlets requires a bus ticket and the whole day, Venus Fort is the best outlet option. Venus Fort is located in Odaiba and costs 490 yen one way to get to from Shibuya, and 40 minutes by train. Odaiba is dying a little as a destination, but there is enough to do if you’re curious and have the time.

Since getting to Venus Fort costs 1,000 yen round trip I’m unsure the amount of savings you’ll feel doing outlet shopping. But I did find some items I wanted and wore them already again this Fall so I guess the trip was worth it for me.

Outlets feature a bit of old season and current season run-off. The discounts tend to be only 10-40% off so don’t expect to walk away with steals. But any discount is a good discount right?


My recommendations for discount gyaru shopping in Japan:

Resale chain Kinji is one of the only stockists of old gyaru clothing. Resale shops are quite popular in Japan and I’ll be doing a whole series on vintage shops across Japan, but Japan stores just don’t treasure their brands.

Outlet malls if you’re in the area. Or outlet events are new concepts with better rewards. Mark Styler (Emoda, Murua, Laguna Moon, Evris) and Tokyo Kawaii (Jugeetta, Liz Lisa, Tralala) are big on doing outlet events. Tokyo Kawaii recently held one at Sanrio Puroland. Yup Hello Kitty goodness and Liz Lisa cute clothes at discount. Subscribe to their e-mails for updates on their outlet events.

End of the season sales. Two weeks after Shibuya 109’s big end of the season sale in January and July is when stores are really trying to kick out the last of their merchandise.

Fukubukuro. Sometimes a big bust but with brands now doing early reveals it makes it less like a lucky bag and more like a sure thing. 2015 OneSpo bag early reveal is now sold out and for good reason. Such a cute Larme pop mix.

Discount gyaru stores like chains such as Cryx always have cheap deals on current trends. Shinjuku Alta and Ueno aBaB house a lot of these stores in Tokyo. Nagoya Osu Kannon is another big cheap mix. Amemura in Osaka has some. Kyoto Avanti just three years after their big opening now has a lot more discount shops. Even a Liz Lisa outlet store.


My horrible photo I took a week ago. Kyoto Avanti used to have a huge Liz Lisa store but now has a Liz Lisa VSOP, their new outlet concept.

With the horrible economy, I think especially outside of Tokyo a lot more shops will make outlet concepts a new store outside of the basic outlet malls.

Venus Fort Odaiba Tokyo


Venus Fort in Odaiba was constructed in 1999 when Odaiba was full of promise and Japan was flush with money. Odaiba was going to be the island escape smack in the center of Tokyo. It’s an artificial island and everything looks a bit chintzy and already faded even though most of it is only less than twenty years old. Venus Fort was trying to do Venice but really feels like a copy of the Las Vegas Venetian shopping center without the river and high brand stores.


The classy exterior store window of Lip Service outlet


Indoor Outdoor feeling of Venus Fort


Venus Fort now with Titty…and co


Don’t be fooled by some of the names such as “Unspace” its just Mark Styler’s way of terming their more youth brands into one outlet stop.

Moussy BackStock Shop Staff

Moussy backstock is a store selling only Moussy despite it often being grouped inside Japan stores as “Sheltter“. This Moussy outlet actually had a lot of selection and an open floor plan so it was easy to browse. I ended up getting a top I had seen in Moussy stores in Japan but had passed on. Yay for me since it was 20% off and still current season.


Even though I took this Moussy shop staff’s photos last fall she’s really representing Moussy style and could be current Moussy. Maybe exchange for an oversized jacket, but she’s still in the classic Moussy look. Polished, casual and cool.


Love the thoughtful styling of hunching up her jacket sleeves and untucking the shirt. Much more casual even though the bottom half is a bit dressy.


She styled her skinny jeans well with pointy shoes and a relaxed coat. Pointy heels and relaxed style? She did it.


Short haired girl working her cut very well. Traditional Moussy/Sly accessories, big and chunky.


The mannish casual Moussy watch suits the style.


Along with her own other silver accessory.

I’ve got another pair of shop staff to show from Venus Fort, but if you’re in the area check it out. You may find a good deal or two.

Looking for more shop staff snaps? Stay tuned and view over 100 previous shop staff

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Osaka home to some great malls and even better shop staff. Two shop staff below with two very different looks. Enjoy the cool gyaru style of One Way Japan and the Onee brand of Snidel.

OneWay – Osaka Hep 5

oneway gyaru shop staff osaka
oneway gyaru shop staff osaka

oneway gyaru shop staff osaka

She was hesitant at first when I asked to take her picture, but what a natural. So much personality and cute monotone style. To me her outfit, make-up and hair strike a nice balance between new and old gyaru.

Snidel – Osaka Umeda EST


 Snidel always makes beautiful clothes, but they outdid themselves with this dress. I like how her simple small necklace modeled off jewelry brand Van Cleef and Arpels compliments her dress. The classic Van Cleef clover is very trendy in Japanese jewelry right now so I am unsure if her necklace was Van Cleef or just a copy. Her patent loafers looked so high, but her was trooping along in them.  :-D

If you’d like to see more Snidel clothing please check out Shibuya Marui Jam store holding my friend’s too cute chihuahua Frances.

EHyphen World Gallery is another Seiso Gyaru brand Popteen has introduced. Their shop is always great priced with cute friendly shop staff. EHyphen isn’t just for lady-like Seiso instead it’s great for casual trend looks like the lady below.

ehyphen gallery shop staff okayama japan

ehyphen gallery shop staff okayama japan

ehyphen gallery shop staff okayama japan

ehyphen gallery shop staff okayama japan

ehyphen gallery shop staff okayama japan

ehyphen gallery shop staff okayama japan

Sometimes shop staff give me their cards, so I thought I’d take a picture of Sunagawa Junko’s (nails by Avarice). I really like how she combined so many colors and prints without looking too jarring. Instead she just looks trendy and casual. I am really inspired by her mix fashion, Ehyphen is so talented at offering a ton of different clothing options so you can follow your own personal style.

This was taken in Okayama OPA. If you’d like to see other shop staff from Okayama and sites in Okayama please check out the Okayama search. Okayama OPA and Okayama Ichiban-gai are the two gyaru malls. I’ve taken photos of both so please enjoy hunting around.

In case you’ve missed any Shop Staff Snaps you can check the category. If you would like to see more EHyphen World Gallery and EHyphen BonBon shop staff please check my other posts.

One of my favorite looks I’ve ever gotten to snap. Lowrys Farm has a ton of cute basics and you can go really casual with it, but this shop staff instead chose to combine those basics into a really interesting combination. It’s all quirky but it really works in my opinion. I love her look down to her mode metallic silver shoes. Although this was a Seiso brand introduced in Popteen’s Seiso Gyaru look instead of seiso she went casual mode. It shows what a mix-and-match brand Lowry’s Farm is.


lowrys farm




Silver shoes? Grey nail polish. Spot on.

Seriously how much of a cutey is she as well. She looks like she was made to smile. Great Lowrys Farm style.  :cheery: