Popteen Magazine has a different take on a recent debate. There’s been a lot of talk on tumblr and in the comments on this blog and via twitter that streetstyle has really taken over and is diluting gyaru. My response to that is yes and no (more on this next week).
But it ignores one of the biggest pieces of gyaru style and one of the most popular: Sweet Gyaru or….
what Popteen Magazine is calling 清楚な女のコ Seiso na Onna no Ko or Polished Girl
It directly translates as “Neat and Clean Girl” but I think Polished Girl is a better translation because they say: Everyone aims to not look too Gal, and to not be plain but to have a Neat and Clean aura.
To me this translates best as polished, but up to you. I’ll be sticking probably with Seiso Gyaru to keep it in tune with Japanese magazines….
Popteen is going the Sweet Casual Gyaru way because it’s what their readers want. The last 4 months of surveys have been sweet or simple coordinates that have won best coordinate from their readers.
So when you complain why a magazine is going in a certain direction, Popteen says it’s what the people want. They say readers want to look more polished in make-up and fashion.
In order to focus more on this style Popteen is bringing in 4 brands that it usual doesn’t have in their magazine.
Four new brands to Popteen for the age of Polished Girl
Lowry’s Farm (site) which soon you’ll see a lot of shop staff snaps on the Doll from because I was buying from them in May.
Their stying of Nice Claup (site) reminds me of a more adult Ank Rouge or Tralala.
Earth, Music & Ecology (site) is a very big popular casual adult brand. I love the top cowboys boots coordinate. It reminds me on Ungrid or Liz Lisa from 3 years ago.