Before I go down the Otona Kawaii trends road and talk about trends I have to shout out Emi x Lea’s blogpost for their excellent description of Ane Agejo. Oneegyaru was a mixed and murky world and putting out Ane Agejo as a definition to discuss how Oneegyaru is melding with Agejo and how Agejo as we once knew it is disappearing.
I’ve talked about Otona Kawaii style before in during my Sweet magazine talk and also throughout blog posts to see shop staffs dressing in it. This season I thought it’d be fun to break up trend talks into genres and not just an all encompassing one. Since Larme takes cues from Otona Kawaii of course some of the trend talk may be similar, but I think there’s some good differences to point out.
Otona Kawaii is also known as Sweet-kei because of the popular Sweet magazine.
I’ll be talking about Otona Kawaii brands: Snidel, Lily Brown, Mercury Duo, Lodispotto, Rirantrue, Dazzlin, Misch Masch, Titty & Co and Royal Party
Otona Kawaii trend One – Knit Top and Flare Skirt
Lily Brown | Mercury Duo
No simple scoop neckline for Otona Kawaii this season. Instead the flare skirt in lace, retro print or big floral (all trends) gets dressed up with either off-shoulder (like in the Larme trends), or a v-cut or sweatheart cut.
Now this is a common look for Otona Kawaii, the knit-skirt combination. But instead of a scoop neckline or a cardigan with a tight neck, the neckline change is the big point of note for this season. Retro short cardigans seem to be not as popular this season.
Otona Kawaii trend Two – Trench Coats
Misch Masch | Royal Party | Lily Brown
This is an early Spring trend that may drop off when the heat and humidity lead to summer, but girly colors of trench coats are a big commodity for Otona Kawaii brands. Most brands I looked for were doing this coat in one pastel or another.
Otona Kawaii trend Three – Girly Denim
Lodispotto | Snidel | Titty & Co
Now Otona Kawaii magazines seem to be pushing this wide leg denim pant. And it’s cute. But I can’t see it being as popular as denim done girly ways. Case in point the Snidel denim dress is sold out but not the pants.
Otona Kawaii trend Four – Gown Coats
Diecy | Snidel | Lily Brown
Trench coats will give way to gown coats. Perfect for that UV protection during Spring/Summer without overheating. Long lengths are popular now, but maybe they’ll give way to short when it gets warmer? Lots of ways to style these but they look best with similar numbers like the denims and not the lace embroidery.
This is my most questionable trend forecast. Larme brands tried this last summer without much success, but maybe it was just the first push. Gaucho pants needed that before they were everywhere. Aomojikei brands also seem to be picking this up for the Spring.
Otona Kawaii trend Five – Big Floral
Royal Party | Mercury Duo | Miia
Big Floral sounds too close to Big Oil, like it’s some monster set of corporations taking over Otona Kawaii fashion. Big Floral… well florals are a cornerstone of Otona Kawaii so it kind of is. Brainwashed by BIG FLORAL!
Snidel | Rirantrue | Mercury Duo
In this case big floral is really popping up in mini dresses, set-ups and long dresses. I love those cute and casual floral set-ups. So perfect to transition to summer. Great for Spring dates and casual strolls.
other trends of note: lace-up oxfords, silver shoes
Onee-Gyaru doing Otona Kawaii trends
Something I’d like to point out is a lot of the Onee-gyaru brands are doing a lot of these trends but a touch different. I’d like to show them below to show how you could use them in an Otona Kawaii wardrobe, but how they are Onee-gyaru as they are. I think it’s a good visual to see how trends may be the same, but style tribes interpret them differently.
Resexxxy | Rady
From the recent Onee-gyaru spring collections. The trench coat, girly denim and big floral trends all will be popular with Onee-gyaru but in a definite Onee-gyaru style.
Rienda – The Otona Kawaii and Onee-Gyaru bridge
Lately it seems Rienda is doing a much more adult style, and not in the way that Rady is doing or other Onee-gyaru brands. It seems their style is a bit more simple and not as flashy as Onee-gyaru brands. For that reason they are a bridge between Onee-Gyaru and Otona Kawaii. They fit both categories.
Past trends for Spring 2016: Larme trends for Spring
I will probably wrap this up with an Aomojikei trends for Spring and then shut down trend forecasting to focus on other trends that pop up through the season or back to brand spotlights.