I haven’t posted Japanese shop staff snaps lately, but wanted to share these two ladies from Redy Azel and Oui Ayano Ruban. I have been slacking on the whole shop staff snap. I didn’t take any in Fall and I only mildly regret that. I’ve just fallen out of the snap phase.

I’m not sure I’ll get back into it in Spring, but Spring is all about new things so maybe! But I had to post these two girls from last Spring because looking at old Spring snaps gets me excited for the season.

Oui Ayano Ruban Harajuku Takeshita Shop Staff

Oui Ayano Ruban actually closed last summer. Which is a bit crazy since they had just opened their shop in Harajuku that Spring. It was huge space and the rent must’ve been super expensive. The shop was cute and the shop staff even cuter. Although it felt like the clothes were a little more Sweet-kei/Otona-Kawaii and fit better in Ginza or Shinjuku than Harajuku. The brand had just opened in 2013, which means it only lasted 2 years. Fashion is fleeting.

shopstaff-snap-oui-ayano-ruban-tweed-otona-kawaii

I loved her Spring look. What an excellent tweed jacket. Her simple long hair is goals. I want my hair to look that full. Although maybe Oui Ayano Ruban was too sweet looking for the Otona Kawaii crowd and too adult for the Larme crowd? Long tulle never really caught on with the Otona Kawaii crowd.

 

Redy Azel Shibuya 109 Shop Staff

Redy Azel (レディアゼル site) isn’t talked about much in English and I think that’s a shame. I keep wanting to talk about it more. Redy Azel is a clothing brand by the Samantha Thavasa/Samantha Tiara/Samantha Vega mega hand-bag conglomerate (I blogged about the Samantha Thavasa cafe here).

Redy Azel first opened up in Shibuya 109 Spring 2015 and its since grown to 10 stores. I started looking at Redy Azel because one of my faves former Dazzlin producer, Rumi Kon, left Dazzlin to work for Redy Azel. Now Rumi Kon is the fashion director for all Samantha Thavasa clothing brands: Redy Azel, Muller, Honey Bunch, Swingle, Will Selection and more. Since Rumi Kon left I’ve found Dazzlin’s clothing to be a bit lacking while the Samantha lines are doing quite cool.

Redy Azel is more of an Otona-Kawaii brand, but really it’s a mix of a bunch. Although its in Shibuya 109 I feel the age range is pretty 15-30+. It feels like good competition for Snidel.

I bought a set-up from Redy Azel and I really love it. I feel they do some simple pieces, but the fit is stellar. Pleats and cuts where things should be, which often doesn’t show up in Japanese fashion. :heartbreak:

shibuya 109 redy azel shop staff

I’ve complained multiple times about the horrible lighting in Shibuya 109 and this shows it off. Such a cute girl so badly lit.

She’s mixing so many cute whites together with denim. White was so big last year, I’m not sure how big it will be this year.

Both the Oui Ayano Ruban and Redy Azel shop staff are in criss-cross white platform sandals. This year they will be in the thin-multiple strap rope-like sandals (like the ones on my wishlist).

shibuya 109 shop staff snap

shopstaff-snap-shibuya109-redy-azel

Posing with another of their Otona-kawaii for Spring offerings.

The chiffon floral skirt would still fit in with my Spring 2016 Otona Kawaii trend predictions.

japanese-shop-staff-redy-azel-makeup-hair

Such a doll in the perfect haircut for her face.

3 posts in a week? Craziness! Posting is only shortly ramped up. I’m going on a mini vacation this weekend and then next week is Japan. IRL busy = less posts but more content for posts :sweatbubble: . My twitter and snapchat will ramp up, however :)

Need more shop staff posts? I’ve got you covered 

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | metoomitsu on instagram | metoomitsu on snapchat | metoomitsu tumblr – join/add/follow? :bow:

I’m heading to Japan soon and I’ll be doing the majority of my shopping there for my Japan Spring wardrobe. I don’t plan to buy that much, or rather less than I have in the past. I feel I have my current style mood right now of what I want to wear and build around that. This is my Japan Spring wardrobe wish list I definitely can’t afford to buy it all, but I’ll definitely try it all on.  I love seeing these posts from other bloggers, so I hope you’ll enjoy mine.

My current theme for Spring/Summer is: Girly bohemian casual.

Where I live I now spend a lot of dressed up time (i.e. non-potato time) walking to restaurants and shops, so I want cute things that are cute to walk lots in and comfortable also go well with sandals and other easy shoes. I usually walk a few miles a day on days like this and it’s made a lot of my other clothes unwearable for not being comfy for long walks. I’m trying to be really aware of comfy and casual.

 

Duras Offshoulder Onepiece (here)

 

japan spring wardrobe

I love everything about this look. Bring back hair scarfs! Duras usually has one piece I’ll buy each season and wear the hell out of. I bet this one will be it. This is Duras look my main goal and look inspiration for Spring/Summer.

 

Rienda Picnic V-Neck Onepiece (here)

 

japan spring wardrobe

Rienda brought back this Pucci-inspired print for their 10th anniversary and I really hope it restocks because it seems the perfect dress for summer lunch.

Prints please come back to fashion more! I crave the prints!

 

Egoist Smart Tapered Pants in Pink (here)

 

egoist-tapered-pants L0EGO16A33_1

I’m a sucker for pastel pants and I like the loose styling of these pants. They look like they would suit a lot of summer tops.

Datura Rose Panel Tank Onepiece (here)

 

L0DAT16A45_1

Datura was a big miss for me for Winter because there was too much repeat, but I really love their Spring line. My favorite is this dress. Wondering how it will fit on my tall potato frame, but I hope to at least try it on and see.

 

Resexxy Denim Fringe Tight Onepiece (here)

 

M151610306100_M_LL

Girly edgy denim is life. I really love the figure flattering V trim.

 

Resexxy Color Tweed Fringe Jacket (here)

 

M151611772500_p_01_LL

I don’t know if I would’ve look at this twice if not for Emi x Lea‘s love of this and Emi always styling it so well. I really want the blue to offset all my pink purchasing.

 

Snidel Flower Embroidery Onepiece (here)

 

SND0116S0010_pz_c103

The design could either be girly and loose or make me look dumpy. Either way I’ll find out. Love Snidel’s venturing into bohemian for this season.

 

Cecil McBee Off-Shoulder Blouse (here)

 

L1CEC16B02_03_1

This blouse is already sold-out, but I hope they restock. It looks like it could suit a lot of skirt types.

 

Dazzlin Felt Hat (here)

 

SND0115W0273_pz_c102M021611002100_p_02_LL

That model’s hair is so cute. :hearts3:  Hat addict wants another hat. This is not news.

 

See by Chloe Gold Wedges (here)

 

see-by-chloe-shoe

My non-Japanese item on the list. I’ve moved to mostly leather shoes because they hold up better. These gold wedges are perfect. I love gold leaf, I want to see more gold leaf on fashion.

 

…and for some quirk

Merry Jenny Piping Set-up (here)

 

M281610800800_M_LL

Merry Jenny isn’t always my fashion lately, but I usually find something each season I love, buy and wear often. This sleepwear turned day wear suits my roomwear addicted heart.

 

…and roomwear

Gelato Pique Cotton Lace Set-up (here)

 

PIQ0116S0137_pz_a011

I’m addicted to roomwear and had to include some in my Japan Spring wardrobe wishlist. I plan on doing a series about Japanese roomwear with reviews beyond my blurb I had in the staying cute during winter in Japan. I love that Gelato Pique does one set-up each season that seems so fashion trend. The off shoulder looks really cute but probably still comfy for sleep. Last season’s Gelato Pique trend-as-sleep was gaucho pants. :cheery:

 

What’s on your Japan Spring wardrobe wishlist?

 

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | metoomitsu on instagram | metoomitsu on snapchat | metoomitsu tumblr – join/add/follow? :bow:

Before I go down the Otona Kawaii trends road and talk about trends I have to shout out Emi x Lea’s blogpost for their excellent description of Ane Agejo. Oneegyaru was a mixed and murky world and putting out Ane Agejo as a definition to discuss how Oneegyaru is melding with Agejo and how Agejo as we once knew it is disappearing.

I’ve talked about Otona Kawaii style before in during my Sweet magazine talk and also throughout blog posts to see shop staffs dressing in it. This season I thought it’d be fun to break up trend talks into genres and not just an all encompassing one. Since Larme takes cues from Otona Kawaii of course some of the trend talk may be similar, but I think there’s some good differences to point out.

Otona Kawaii is also known as Sweet-kei because of the popular Sweet magazine.

I’ll be talking about Otona Kawaii brands: Snidel, Lily Brown, Mercury Duo, Lodispotto, Rirantrue, Dazzlin, Misch Masch, Titty & Co and Royal Party

Otona Kawaii trend One – Knit Top and Flare Skirt

otonakawaii-flare-neckline

Lily Brown | Mercury Duo

No simple scoop neckline for Otona Kawaii this season. Instead the flare skirt in lace, retro print or big floral (all trends) gets dressed up with either off-shoulder (like in the Larme trends), or a v-cut or sweatheart cut.

Now this is a common look for Otona Kawaii, the knit-skirt combination. But instead of a scoop neckline or a cardigan with a tight neck, the neckline change is the big point of note for this season. Retro short cardigans seem to be not as popular this season.

Otona Kawaii trend Two – Trench Coats

otona-kawaii-trench-coat

Misch Masch | Royal Party | Lily Brown

This is an early Spring trend that may drop off when the heat and humidity lead to summer, but girly colors of trench coats are a big commodity for Otona Kawaii brands. Most brands I looked for were doing this coat in one pastel or another.

Otona Kawaii trend Three – Girly Denim

otona-kawaii-girly-denim

Lodispotto | Snidel | Titty & Co

Now Otona Kawaii magazines seem to be pushing this wide leg denim pant. And it’s cute. But I can’t see it being as popular as denim done girly ways. Case in point the Snidel denim dress is sold out but not the pants.

Otona Kawaii trend Four – Gown Coats

otona-kawaii-lace-gowns

Diecy | Snidel | Lily Brown

Trench coats will give way to gown coats. Perfect for that UV protection during Spring/Summer without overheating. Long lengths are popular now, but maybe they’ll give way to short when it gets warmer? Lots of ways to style these but they look best with similar numbers like the denims and not the lace embroidery.

This is my most questionable trend forecast. Larme brands tried this last summer without much success, but maybe it was just the first push. Gaucho pants needed that before they were everywhere. Aomojikei brands also seem to be picking this up for the Spring.

Otona Kawaii trend Five – Big Floral

otona-kawaii-big-floral-dress

Royal Party | Mercury Duo | Miia

Big Floral sounds too close to Big Oil, like it’s some monster set of corporations taking over Otona Kawaii fashion. Big Floral… well florals are a cornerstone of Otona Kawaii so it kind of is. Brainwashed by BIG FLORAL!

otona-kawaii-big-floral-setups

Snidel | Rirantrue | Mercury Duo

In this case big floral is really popping up in mini dresses, set-ups and long dresses. I love those cute and casual floral set-ups. So perfect to transition to summer. Great for Spring dates and casual strolls.

other trends of note: lace-up oxfords, silver shoes

Onee-Gyaru doing Otona Kawaii trends

Something I’d like to point out is a lot of the Onee-gyaru brands are doing a lot of these trends but a touch different. I’d like to show them below to show how you could use them in an Otona Kawaii wardrobe, but how they are Onee-gyaru as they are. I think it’s a good visual to see how trends may be the same, but style tribes interpret them differently.

otonakawaii-trends-as-oneegyaru-trends

 Resexxxy | Rady

From the recent Onee-gyaru spring collections. The trench coat, girly denim and big floral trends all will be popular with Onee-gyaru but in a definite Onee-gyaru style.

Rienda – The Otona Kawaii and Onee-Gyaru bridge

otona-kawaii-oneegyaru-rienda-spring

Lately it seems Rienda is doing a much more adult style, and not in the way that Rady is doing or other Onee-gyaru brands. It seems their style is a bit more simple and not as flashy as Onee-gyaru brands. For that reason they are a bridge between Onee-Gyaru and Otona Kawaii. They fit both categories.

Past trends for Spring 2016: Larme trends for Spring

I will probably wrap this up with an Aomojikei trends for Spring and then shut down trend forecasting to focus on other trends that pop up through the season or back to brand spotlights.

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | metoomitsu on instagram | metoomitsu on snapchat | metoomitsu tumblr – join/add/follow? :bow:

Fint Japan is part seiso, part otome, part otona kawaii and all great as demonstrated by these super adorable shop staff. Nagoya Passe is a great mall right near the main Nagoya train station and always has stellar staff. The Fint Nagoya Passe store is quite small, really just kind of a short spur of a place, but always has great staff manning it. I went there last Spring and last Fall and I’ll probably be back this Spring because I do love Nagoya and a quick drop to Passe is always fun.

fint japan nagoya passe shop staff

The whole gang at Fint Japan Nagoya Passe!

So much individual style. Their shoe choices are just so damn cute!

Gingham again will be a trend for Spring. Gingham can’t be stopped. Along with girly denim.

OLYMPUS DIGITAL CAMERA OLYMPUS DIGITAL CAMERA

Fint Japan staff are the best. I love this giggly shot.

I wouldn’t have paired that seashell look with gingham, but I think it looks cute together. Fint has such a mix-and-match style. You can really take it a lot of style directions.

OLYMPUS DIGITAL CAMERA

It’s always the great details that keep me going back to Fint, and their great prices. Check out that super detailed seashell collar and her cute flower headpiece.

OLYMPUS DIGITAL CAMERA

Two girls were both rocking the double braids so I guess it was a trend within the staff. I like how her clear rubber bands don’t distract from the style. I think her coordinate and style look very otome. A detailed collar over a cardigan and a girly prim length skirt.

OLYMPUS DIGITAL CAMERA

Some really cute lashes on this girl! Lashes may have started in Japan as an everyday gal thing, but they’ve really dissipated and now everyone wears lashes. This girl reads as very seiso to me. Straight hair, dainty acessories, girly outfit but still simple and clean.

OLYMPUS DIGITAL CAMERA

Her hand painted nails and delicate accessories really seemed to match her sweet personality.

OLYMPUS DIGITAL CAMERAOLYMPUS DIGITAL CAMERA

Maybe a bit hard to tell but mermaid nails! Even though her nails are grown out I think they’re still pretty. It’s a process of everyone who has nails.

Previously: Fint Japan brand introduction | Other Fint posts including more shop staff snaps | Shop staff snaps all around Japan

 follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | mewmitsu on instagram | inspired-doll tumblr – join/add/follow? :bow: