Japan you outdid yourself once again with a pop-up shop and cafe collaboration in Tokyu Plaza for the release of the Ferragamo Incanto Amity fragrance. Yup a cafe collaboration with a fragrance. I had no idea if it’d be cool or horrible.

I ended up at Tokyu Plaza in the first place because I just finished a four hour hair appointment for cut, color and straightening nearby in Harajuku. My hair ended up being 10,000 yen in total (about $98) and I was riding on a cloud. 98$ for cut, color and straightening, let that sink in. OMG thank you Hot Pepper coupon and Harajuku salon (for those curious I went to LANGE Rope).

But I was starving! I always end up planning my hair appointments to run through lunch. Urg. So I thought I’d go get a small sandwich and latte from Starbucks in Tokyu Plaza, but the Starbucks was packed. I headed back downstairs when I spotted the Omohara Cafe and the pop-up store for Incanto Amity by Salvatore Ferragamo. Aptly named since Tokyu Plaza is at the intersection of OMOtesando and HARAjuku.

Once you see the pictures you’ll realize why I had to stop by.

 

First the Salvatore Ferragamo Incanto Amity pop-up store!

Check out those Spring colors! I was here during Spring and it was just quenching all my feelings for flowers and pinks.

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Inside the Pop-up store there was a floral bench for photo-ops.

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Ferragamo Incanto perfume line is actually three fragrances. The main one is Incanto Amity (green bottle) then Incanto Charms (pink bottle) and Incanto Dreams (blue bottle).

You could spray each fragrance and test them out.

I was at the time actively searching for a new fragrance. I love Gucci Guilty and Coco by Chanel but was a bit tired of their scent. So I ended up buying Ferragamo’s Incanto Amity. It’s smells like jasmine and orange and was only 3,600 yen for the spray. Six months later I still like it, which is high praise from me since I get bored of fragrances easily.

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Since it was a pop-up shop they had a gatcha set up with mini perfumes depending on how much you bought.

Instead of doing it my shop staff plucked two travel fragrances for me of the scent I liked so I wouldn’t have to play chance. So nice!!

More on the shop staff below.


Omohara Cafe

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Omohara Cafe is a small 6 table cafe with mostly drink options. A bonus are the free current issue magazines you can read while sipping and taking a shopping break.

If you’re in Harajuku and just need a quick chill I recommend heading to Tokyu Plaza to the Omohara cafe or to the top balcony to rest your feet (see other food and chill recommendations in Harajuku below).

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Here is their normal menu. I’ve tried their green kiwi soda, tortellini and cheese as well as their cafe latte. The drinks are good. The food is just okay.

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And just for that month a perfume collaboration food menu!

I regret not getting the Tiramisu. Orange sponge cake with a marscapone mousse and a raspberry top. Yummy!

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Instead I got the Mandarin Sparkling Soda and Tortellini with Cheese. The tortellini was just alright, but the drink was great!

Never thought I’d drink a perfume inspired drink.

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It matches the set, awwwe.


Salvatore Ferragamo Incanto Amity shop staff

My shop staff was so friendly I asked to take a picture of her. And she decided the best place was at the swing photo-op area. She was pretty happy to do the photos as you can see.

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Check out her cute shoes. I think she’s in the famous Ferragamo bow flats. Ferragamo’s bow items are pretty popular in Japan.

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Such a cutey!

Pop-up stores are the best.

That day I also treated myself to eyelash extensions. What I thought I’d be paying on hair 20,000 yen ended up being for hair, new perfume and eyelash extensions. #treatyoself


Harajuku chill & eat recommendations

If you’re in Harajuku and need a break my ultimate recommendation is the Q-Pot cafe, but for a quick sit enjoy Omohara Cafe or Beads Labo in La Foret has waffles and coffee and is usually not packed.

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My tasty waffle from Beads Labo + cafe in La Foret.

For food in Harajuku slightly pricey but Bills also in Tokyu Plaza is delicious (post later) but always a wait, cheaper is Gold Rush hamburg joint which is delicious always available seating and just down the street from La Foret.

Need more shop staff? Mostly clothing shop staff are here

Need more pop-up shop cuteness? 6 Princess by Shu Uemura pop-up shop in Shinjuku station is sure to delight

Need more perfume talk? All about gyaru brand perfumes and body sprays here

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I got a tumblr question (I love tumblr questions! Feel free to ask, they may become a post!):

Can you talk about perfume in Japan on your blog? I heard Japanese people[sic] are not fans of perfume at all, and it’s better to not wear it when visiting.

First of all, in my experience scents are HUGE in Japan and perfume is very popular. People list their favorite brand of perfume on their blog, many people carry a body spray or tiny perfume in their bag, and they’re big on owning more than one item. Japanese deodorant is especially horrible and so I think the scent issue becomes even more popular during summertime. I often get complimented on my perfume in Japan, rarely so in America.

For gyaru the popularity of brand scents has really risen. Back in 2010 I talked about DIA coming out with a fragrance while the short-lived MA*RS scent was on the market. Since then Rienda, Murua, Laguna Moon, Jouetie, Emoda, Liz Lisa and Sly have all put out some kind of scent.

My friend Alice and I used to say the reason we walked into a Liz Lisa store and came out with so much clothing was because the store smelled so good. Other stores are also aware of the power of scent. You can see Murua shop staff constantly misting their store to imprint their brand’s scent on their clientele

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Songuer Dia “Love Essence”

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Fabulous Oneegyaru Rii is in love with DIA’s perfume (post here). Maybe we can bug her pretty self to describe it?

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DIA shop staff looking great with the posters and bottles of “Love Essence” by DIA.


 

 

Murua – Deep Amethyst, Pearl Rose and Sugar Citrine

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Deep Amethyst by Murua is probably the most popular gyaru brand perfume and with good reason. It smells feminine and exotic without being overpowering. I’ve previously reviewed Murua’s Deep Amethyst scented shampoo and conditioner with glowing remarks especially about its scent. The other two smell nice, Pearl Rose is a rose scent but not a delicate one. Sugar Citrine reminds me of a lighter Clinque’s “Happy”.

Mitsu’s review: I love Deep Amethyst. It smells like jasmine and ylang ylang with other exotic scents mixed in. It’s very light and I’ve gotten a lot of compliments wearing it out. However, my bottle dropped from bathroom sink to my floor and the plastic cracked leaving me with 3/4 on the floor. I can’t believe it cracked from such a low distance. I’m really disappointed by the plastic container and decided not to buy again even if I do love the scent.

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