If my last two Punyus updates haven’t won you over I bet this shop staff snap will. Punyus is an all size brand in Shibuya 109 and they actually do mean all size. There were a lot of different body shapes working the three times I visited. Also checking out the #punyus tag on instagram a lot of sizes and styles seem to be rocking out in the brand.
Not only was this Punyus shop staff a wonderful shop staff in every way, friendly, helpful, knowledgable. But she was also styled to the gods and had fabulous gyaru make-up. And girl loves one color, you’ll never guess what it is…
So adorable right? The hair, the make-up, the casual but stylish clothing, and her fabulous smile.
Such a cute smile. She’s holding another iconic Punyus print.
Fun fact: A corndog is known as an “American Dog” in Japan. Corndogs aren’t popular in America so….yea. I think I saw more corndogs in Japanese convenience stores than I’ve ever seen in America.
Check out her lavender life. I don’t think I’ve ever been that committed to a color. Heck I don’t think I’ve shown such strong feelings toward a significant other. She’s totally dating Lavender.
Her make-up is so current but gyaru. Thick eyebrows, light eyelashes, bold but brown circle lens, but strong classic nose shading and perfect blush.
I was freaking out over her blush. Seriously it was just the most perfect combination with everything else. I was like you have to tell me. It’s too perfect.
She went behind the counter and pulled it out from her bag to show me. It turns out it’s MAC “Full of Joy”. To sell in Japan brands like MAC have to put these stickers on their products. Mostly to give the name in Japanese but also to tell the company. MAC cosmetics are super expensive in Japan (as are other big brands such as YSL, Chanel and such) so buy before or duty free before stepping on Japanese soil. A lot of Japanese vacation to Hawaii and Guam to load up on brand goods (bags & make-up) because they’re cheaper, Hawaii especially.
She also told me a great secret about Punyus Button UP tops the tops are specifically made with extra buttons for busty girls. Or just girls. No one likes when a nicely tailored button up pops out right at boob level.
Uniform extra buttons! As a busty girl myself it was such a “eureka” moment! Why don’t other brands do this? Many women big and small are busty and yet I don’t usually see this. And reminded me that there was truly someone who understood the needs of women behind the brand. Go PUNYUS!
Their bestsellers on their webstore seem to be the original prints so that’s a good sign the PUNYUS aesthetic is here to stay. Judging by the #Punyus instagram tag it seems like a lot of different styles like the brand.
Punyus iPhone app
Punyus has recently put out a free iPhone app, available at JP and US iPhone stores (search “PUNYUS”). Please update if your regional store has it too. It’s an update app that links to punyus instragram, Naomi Watanabe’s blog, punyus twitter, and the punyus twitter tag. You can also view the new collections, check their online store and sign up for their point program.
But the big deal with the PUNYUS app is the super cute stickers.
The app’s opening screen
One of the four pages of stickers available. You can resize and add as many as you want.
Franklin got PUNYUS-ed
In a comment on their official instagram they stated they were planning an overseas webstore. Don’t get too excited however. Many companies always seem to be planning one yet ignore the overseas audience.
Need more Japanese Shop Staff Snaps? Over 100 all across Japan Shop Staff Snaps to view here