After my Rady Shinjuku Lumine shop staff theft post I promised I’d post about the Rady Tokyu Plaza ladies. The Tokyu Plaza girls have lived under the shadow of the more popular Lumine EST store but with that store gone the Tokyu Plaza one in Omotensado is bound to be booming with business.
Two fabulous casual Rady styles. Love how a jeweled tunic and jeans just looks so Onee casual with a comfortable pair of heels and the right make-up and hair.
Both short haired! I love short-haired Oneegyaru. They still really look lovely and put together and show how it’s not just long-hair that makes lovely Onee hair.
The store is centered around a jeweled diamond. It’s really big and pretty.
Sorry to block out the shop staff’s face. She was caught off guard and looked a bit severe so I didn’t want to show a bad pic of such a pretty lady.
The girl on the left’s wonderful make-up and delicate accessories.
I love how her lipstick matches the Rady logo. And somehow works with such a cool-toned outfit. Looks very summery!
Even super cute from the side. Such lovely hair with volume Onee curls.
The girl on the right’s nails were spectacular. Perfect Rady style without using the traditional prints. I really want to recreate those Swarovski hearts sometime.
This is a photo of the store I took when it first opened in 2013. The style was much more neon back then. The whole look seems to have softened. The store is still beautifully white and sparkly and gorgeous, however.
The Rady Staff Blog constantly updates if you need more Rady.
Rady Spring picks
Rady has been putting out their Spring collection on-line (http://rady.jp/) and have been selling out as quickly as they stock it. Even with the scandal of earlier this year the brand doesn’t seem to be slowing down. I don’t know how Onee I put myself as. I guess I consider my style more vintage-cute-lady, but this Spring’s collection has gotten me wanting so much.
Left: the peach tone looks so nice for summer without being another pink item in the overloaded pink of Onee styles (lavender, blue and yellow also popular this season). And I like how this piece gets away from the trend of just a jeweled neckline.
Right: I love a onesie that is loose on the top and does a nice flare out with shorts really leg flattering.
Two really body flattering prints.
Left: Set-up that focuses the light upward and towards the face and makes the bust look bigger. It also does an arm flare so the shirt doesn’t make the arms look bigger and allows for more air flow during the horrible summer months.
Right: A long narrow front makes the body look slimmer.
Rady is not only killing it with their original prints but how body flattering they are. I was going through their webstore again and found example after example of how they really thought of a woman’s figure. Like how the flared sleeves conceal a smaller breast shape, or how this higher waisted dress flares just enough to be belly flattering.
Mini side rant but I see a lot of brands just slap prints down or do a cut on a dress and it doesn’t seem it corresponds to how the feminine shape is at any body type. I really love that Rady (also Datura) are thinking about the shape of the woman and how to flatter it best.
I will definitely be taking more photos of Rady staff this Spring because I’ll be shopping there a lot.
In case you missed it: Previous Rady posts including more Shop staff snaps | Over 100 shop staff snaps across Japan