After my Rady Shinjuku Lumine shop staff theft post I promised I’d post about the Rady Tokyu Plaza ladies. The Tokyu Plaza girls have lived under the shadow of the more popular Lumine EST store but with that store gone the Tokyu Plaza one in Omotensado is bound to be booming with business.

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Two fabulous casual Rady styles. Love how a jeweled tunic and jeans just looks so Onee casual with a comfortable pair of heels and the right make-up and hair.

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Both short haired! I love short-haired Oneegyaru. They still really look lovely and put together and show how it’s not just long-hair that makes lovely Onee hair.

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The store is centered around a jeweled diamond. It’s really big and pretty.

Sorry to block out the shop staff’s face. She was caught off guard and looked a bit severe so I didn’t want to show a bad pic of such a pretty lady.

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The girl on the left’s wonderful make-up and delicate accessories.

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I love how her lipstick matches the Rady logo. And somehow works with such a cool-toned outfit. Looks very summery!

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Even super cute from the side. Such lovely hair with volume Onee curls.

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The girl on the right’s nails were spectacular. Perfect Rady style without using the traditional prints. I really want to recreate those Swarovski hearts sometime.

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This is a photo of the store I took when it first opened in 2013. The style was much more neon back then. The whole look seems to have softened. The store is still beautifully white and sparkly and gorgeous, however.

The Rady Staff Blog constantly updates if you need more Rady.

Rady Spring picks

Rady has been putting out their Spring collection on-line (http://rady.jp/) and have been selling out as quickly as they stock it. Even with the scandal of earlier this year the brand doesn’t seem to be slowing down. I don’t know how Onee I put myself as. I guess I consider my style more vintage-cute-lady, but this Spring’s collection has gotten me wanting so much.

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Left: the peach tone looks so nice for summer without being another pink item in the overloaded pink of Onee styles (lavender, blue and yellow also popular this season). And I like how this piece gets away from the trend of just a jeweled neckline.

Right: I love a onesie that is loose on the top and does a nice flare out with shorts really leg flattering.

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Two really body flattering prints.

Left: Set-up that focuses the light upward and towards the face and makes the bust look bigger. It also does an arm flare so the shirt doesn’t make the arms look bigger and allows for more air flow during the horrible summer months.

Right: A long narrow front makes the body look slimmer.

Rady is not only killing it with their original prints but how body flattering they are. I was going through their webstore again and found example after example of how they really thought of a woman’s figure. Like how the flared sleeves conceal a smaller breast shape, or how this higher waisted dress flares just enough to be belly flattering.

Mini side rant but I see a lot of brands just slap prints down or do a cut on a dress and it doesn’t seem it corresponds to how the feminine shape is at any body type. I really love that Rady (also Datura) are thinking about the shape of the woman and how to flatter it best.

I will definitely be taking more photos of Rady staff this Spring because I’ll be shopping there a lot.

In case you missed it: Previous Rady posts including more Shop staff snaps | Over 100 shop staff snaps across Japan

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One of the more bizarre posts I’ve made about gyaru brands and shop staff, Rady shop staff in Shinjuku Lumine EST were arrested and charged with stealing clothes.

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Rady charisma shop staff HyeonJeong and Risa currently in jail for theft.

Rady shop staff thievery news

On February 3rd three Rady shop staff were arrested at the main Shinjuku Lumine EST store. The one I previously talked about as one of the most successful stores in Tokyo.

I previously quoted in the gyaru decline article that “Rady currently reports profits from only its Shinjuku Lumine store as 60,000,000yen monthly. About $500k a month.”

Those arrested were current employees and popular shop staff Ko HyeonJeong (高賢貞) and Katsumata Risa (勝又里紗). Along with former staff member Kaida Ren (海江田廉) a guy.

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All three together including former shop staff Kaida Ren.

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Formal police layout to show the clothing they took.

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Taking around 25 coats and jackets worth about 10,000 USD

They were arrested for taking 1.1 million yen (around 10,000USD) worth of clothing last November through December from the Shinjuku Lumine Est warehouse in the basement below. Taking mostly big items like coats and jackets. The news program reports the items mostly coming from Hysteric Glamour which is a pricey denim and casual brand.

It has come out during the investigation that they have looted various warehouses and clothing thought to total 5 million yen ($45,000USD) starting in Spring 2014.

They realized they could enter a warehouse as long as they said they were shop staff and take whatever. They always took clothing from stores other than Rady.

According to a news report the people are reported as doing it solely for money.

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“I wanted some extra cash.” says Risa

In a statement they said they wanted some extra cash and their regular salary wasn’t cutting it. They made the money by reselling the clothes to thrift stores. The news program reports reselling mostly to a used store in Shimokitazawa.

Despite the glamorous appearance of shop staff, Rady Shop staff who work there only get paid around 880 yen an hour. For those curious HyeonJeong’s instagram.

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Risa being arrested

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HyeonJeong being taken away.

A news report about the thefts.

Shinjuku Lumine EST Rady closing

Rady’s parent company SMBrand issued a formal apology on February 4th but it’s been silent since then. Yesterday February 21st Rady announced on their official blog post that they were closing their Shinjuku Lumine EST store. They have also wiped out any trace of HyeonJeong, Risa and Ren from the shop staff ameblo.

Founder and designer Shizuka Mutoh wrote that the Shinjuku Lumine EST store will be closed because of this business. The Omotesando store will stay open as well as the Osaka location. She aims to make the Omotesando location the jewel of the brand. I have a blog post coming with Rady Tokyu Plaza Omotesando shop staff and I’ll show off the store!

 

This is a big blow to Rady. It’s their most expensive store and was only renewed a few months ago.

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The glass casing around the chandelier print was actually their dressing room that fogs up when someone uses it.

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Along with that there were 2 video walls and Swarovski decoed earphones in Rady prints.

Good luck Rady and good riddance thieves.

News sources:

Mainichi Daily English about the original arrest

Breaking News JP

GirlsChannel chat about the Rady thieves. 

A big thanks to Oneegyaru lover Charlotte keeping up with the story and updating on the closure. 

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I went to buy a towel at Rady in the Shinsaibashi OPA Osaka mall and was greeted by their lovely shop staff. When I asked to take a picture of her, she offered to get the whole staff together for shots showing off her kindness once again!

What’s Rady?

brand website: http://rady.in/

Shizuka Mutoh (武藤静香 むとうしずか) (blog) produced roomwear brand Rady (http://rady.in/pc/index.php?rady=) opened its first brick-and-mortar shop in Shinjuku Lumine EST in September of 2011. It now has four stores around Osaka and Tokyo. The brand was created in 2008 and the clothing sold mainly through its mobile site. The brand has since grown and 2011 March did around 100,000,000 yen in a month (around $1.2 million).

Rady’s concept is “A woman who likes to feel feminine and cute no matter where she is”. In 2011 the brand launched “Houseline by Rady” which is home decorative line, and “Dateline by Rady”. [source]

Rady Shinsaibashi OPA Osaka Shop Staff Snaps

Now for the whole Rady gang of Shinsaibashi OPA Osaka. Even their male shop staff. Male shop staff in gyaru stores started around 2009 and they mostly work cash register and in the back. They are often required to dress in the style of the brand, but with such a girly onee brand that’s a bit hard, so he definitely did his own thing.

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The contrast between the polished modern-agejo girls of Rady and their male shop staff is quite amusing. Although I don’t doubt it takes a long time of rigorous perms and diligent tanning to get the look down.

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Yet again they’re all showing off their individual personalities. Rady girls are so pretty!

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All three Shinsaibashi Osaka OPA shop staff look so lovely! I think they represent the modern agejo style. Sexy, stylish, onee yet still agejo.

Rady Shop Staff Nails

Each stylish Rady woman had wonderful nails.

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Gel style girly style that really reflected sakura season.

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The fade and glitter acrylic combination looks so pretty! I find these especially inspiring. Those glitter nails set off her ring so nicely.

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 And wonderful pink acrylic nails for sakura season.

Rady Shop Staff Make-up and Hair

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Stylish waves and adult pink make-up.

If you’d like to see more of them  Rady shop staff blog check it out http://ameblo.jp/rady-staff/

Also Charlotte of AgejoPerfect diligently translated Rady founder Shizuka Mutoh’s interview in Ageha recently, check out part one and part two

I’ll be doing more recent shop staff posts from my visit and then catch up with the previous. Especially when they’re as cool as these ladies and guy from Rady Shinsaibashi OPA in Osaka.

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