I spent a lot bit of text complaining on twitter about shopping in Japan for winter clothing trends this last trip. I’m someone who makes almost epic shopping hauls from Japan. My clothing is mostly from there and visiting for a month twice a year means I usually haul good to keep a steady rotation of fun outfits going throughout the year and stop spending on shipping and overseas buying fees. But like I talked about in the Gyaru has ruined me but that’s okay post, I over consumed. But even since then in Spring I was a bit of a piggy buyer.

Now not so much but still enough to talk about trends and enjoy the bits I did buy. I also talk about two discount select shops to find cute clothes in Tokyo. And the clothing I regret not buying because we always miss the ones that get away.

 

japan-fall-trends-bought

The loot! Maybe you can see I had a theme?

Deeper descriptions below with winter clothing trends bolded and CAPPED along with some Spring trend discussion.

boughtinjapan-kumatansweet

This sweatshirt was bought from the Kumatan pop-up at Honey Mi Honey. Kumatan is Chinatsu Wakatsuki‘s new line after breaking up with W*C. She’s been trying to do actual clothing beyond just Kumatan character items. The Kumatan brand which is only on-line and at pop-ups for now and I’m not much of an on-line shopper now. I finally went to the pop-up and really loved so much of the Kumatan season. Well made clothing, great price-point and odd and fun sayings.

This sweatshirt combines a lot of trends together: PINK which is continuing heavy into Spring. FUR TEXTURE, and EMBROIDERY (of the lettering). I loved the solid zipper in the back which also helps out the ZIPPER as ACCENT trend.

 

 

merryjenny-boughtjapan-winterclothing

I really like the Merry Jenny brand and I usually buy one item a season and wear it for several seasons afterwards. So my choice was this piece from their Fall collection. I bought it in BLACK because I’m a bit obsessed with all black dressing lately.

As for the trends first point is the MOCK TURTLENECK which has been booming this season. Then BOWS are everywhere as are 3D MOTIFS.

 

 

 

 

boughtjapan-onespo-fallitems I decided to group all the ONE*SPO items together. OneSpo won for my brand of the season. Great price point (I got everything pictured for $160) and original pieces. I got the dress in black but pink shows of its corset back details (my all black life growing!). All of their pieces are so comfortable. I wore them all during my Christmas Walt Disney World trip (I’m in the dress in my newest instagram photo)

The right parka and skirt are from their Spring 2017 line called “Time Leap Girl”. A lot of trends to talk about with them for spring including: SHEER SKIRTS, PINK, CIRCLE ZIPPER PULLS (not shown), and FLORAL EMBROIDERY.

Trends for Winter include SATIN RIBBON ACCENTS, CORSET STYLE and MILITARY BERETS.

 

bubblestokyo-bought-winter This parka was my first Bubbles Tokyo purchase. They’re really a brand on the rise. In 2015 they opened a store in Shibuya 109 and this year they moved to a much nicer well lit store on the 7th floor. They also have a stand-alone store in Harajuku that is complete with a swing and photo wall. Beyond the cuteness of their stores their clothing is fun, edgy but girly and shockingly well made for the price.

I bought this hoodie mainly for walking my dog but it’s really comfortable and made of a thick fluffy sweat material. Trends include SATIN RIBBON, CIRCLE ZIPPER PULL, WORKOUT MEETS DAYWEAR

 

bought-earrings-trends-japan My big list was earrings and fun accessories. I planned to buy some fun CHOKER necklaces and such, but I never did. Instead I ended up with this great two pair of earrings. The left are from Honey Salon by Foppish. I kept really loving everything they did this season and I thought I would buy some clothes from them this season, but nothing felt perfect. Instead I ended up this the heart earrings. I’ll definitely be wearing them in Spring 2017. BIG DANGLING EARRINGS continue to be a SPRING trend and a Larme trend. The lil Lilly ones were more of a impulse buy, but I’ve worn them lots so impulse accessories buys aren’t so bad.

 

Discount Tokyo current fashion shops: (me) & mocha

discountshopstokyofashion-mocha-koenji

Two discount import select shops stuck out for me during my shopping. By discount I mean about 2,000 yen-5,000 yen cheaper or $20-$50 cheaper than the brand shops I am speaking about above. Not to the deep discounts if you troll Alibaba or such. They have overhead like brick-and-mortar stores in busy places and shop staff to pay.

(me) in Harajuku (twitter) mainly deals with Korean/Chinese imports and has a lot of current Korean trends. They’ve usually got one-of or two-of items. I bought two things from them last Fall and they’ve held up very well. Since it’s lots of items in a tiny store check back often to see new items. Ageha queen Sakurina shops there occasionally. (me) is located in the back of Takeshita past the lights

mocha (twitter instagram) in Koenji is a shop I discovered this season and it turns out is the sister shop to (me). I was actually shocked by how many on trend items they had inside. They’re another shop like (me) that imports mostly one-off or two-off items. I bought a fuzzy white camisole with faux leather adjustable straps from mocha for 3,700 yen or $33.00. I’ve worn it a lot and really love the leather strap details and took it with me for Disney (my mark if I like something and find it comfortable since I’ll spend 12 hours standing and moving a lot in it). Mocha on the main Koenji shotengai or shopping street. They also have a Shimokitazawa location.

 

Things I regret not buying:

A fancy dress for nice dinners. New Years Eve is coming up and I’ll be in an old dress. I’m stupidly sad about that. But there’s something about getting dressed in a nice new dress and going out to dinner on a special occasion. I’ll get over it and I bought things more practical for me.

Rienda’s suprisngly good Onee-Gyaru outings this season. On one of my last days I was out with Emi and Lea and we ended up in Shibuya 109. I had ZERO interest in Oneegyaru this year mainly because of the sad collection Duras put out this year and Rienda’s online items. But when we actually went in the Rienda store and tried on items, I was shocked by how much I liked pieces they flattered a lot of body shapes well and their prices were really good. Check out Emi x Lea’s youtube for some items they bought at Rienda.

This corset onepiece from SLY. It’s so body flattering yet comfortable. The laces are adjustable and it actually wasn’t that short of a dress on my tall body. But I said the sweater material was too thick and worried the fussy weather of Atlanta would put it out rotation. Now it’s quite cold in Atlanta so I’m ready to get into a cute sweater dress.

But I’ve worn all of my winter trends picks already since arriving back to the States so I guess I did pretty well.

 

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | metoomitsu on instagram  | metoomitsu tumblr – join/add/follow? :bow:

Before I go down the Otona Kawaii trends road and talk about trends I have to shout out Emi x Lea’s blogpost for their excellent description of Ane Agejo. Oneegyaru was a mixed and murky world and putting out Ane Agejo as a definition to discuss how Oneegyaru is melding with Agejo and how Agejo as we once knew it is disappearing.

I’ve talked about Otona Kawaii style before in during my Sweet magazine talk and also throughout blog posts to see shop staffs dressing in it. This season I thought it’d be fun to break up trend talks into genres and not just an all encompassing one. Since Larme takes cues from Otona Kawaii of course some of the trend talk may be similar, but I think there’s some good differences to point out.

Otona Kawaii is also known as Sweet-kei because of the popular Sweet magazine.

I’ll be talking about Otona Kawaii brands: Snidel, Lily Brown, Mercury Duo, Lodispotto, Rirantrue, Dazzlin, Misch Masch, Titty & Co and Royal Party

Otona Kawaii trend One – Knit Top and Flare Skirt

otonakawaii-flare-neckline

Lily Brown | Mercury Duo

No simple scoop neckline for Otona Kawaii this season. Instead the flare skirt in lace, retro print or big floral (all trends) gets dressed up with either off-shoulder (like in the Larme trends), or a v-cut or sweatheart cut.

Now this is a common look for Otona Kawaii, the knit-skirt combination. But instead of a scoop neckline or a cardigan with a tight neck, the neckline change is the big point of note for this season. Retro short cardigans seem to be not as popular this season.

Otona Kawaii trend Two – Trench Coats

otona-kawaii-trench-coat

Misch Masch | Royal Party | Lily Brown

This is an early Spring trend that may drop off when the heat and humidity lead to summer, but girly colors of trench coats are a big commodity for Otona Kawaii brands. Most brands I looked for were doing this coat in one pastel or another.

Otona Kawaii trend Three – Girly Denim

otona-kawaii-girly-denim

Lodispotto | Snidel | Titty & Co

Now Otona Kawaii magazines seem to be pushing this wide leg denim pant. And it’s cute. But I can’t see it being as popular as denim done girly ways. Case in point the Snidel denim dress is sold out but not the pants.

Otona Kawaii trend Four – Gown Coats

otona-kawaii-lace-gowns

Diecy | Snidel | Lily Brown

Trench coats will give way to gown coats. Perfect for that UV protection during Spring/Summer without overheating. Long lengths are popular now, but maybe they’ll give way to short when it gets warmer? Lots of ways to style these but they look best with similar numbers like the denims and not the lace embroidery.

This is my most questionable trend forecast. Larme brands tried this last summer without much success, but maybe it was just the first push. Gaucho pants needed that before they were everywhere. Aomojikei brands also seem to be picking this up for the Spring.

Otona Kawaii trend Five – Big Floral

otona-kawaii-big-floral-dress

Royal Party | Mercury Duo | Miia

Big Floral sounds too close to Big Oil, like it’s some monster set of corporations taking over Otona Kawaii fashion. Big Floral… well florals are a cornerstone of Otona Kawaii so it kind of is. Brainwashed by BIG FLORAL!

otona-kawaii-big-floral-setups

Snidel | Rirantrue | Mercury Duo

In this case big floral is really popping up in mini dresses, set-ups and long dresses. I love those cute and casual floral set-ups. So perfect to transition to summer. Great for Spring dates and casual strolls.

other trends of note: lace-up oxfords, silver shoes

Onee-Gyaru doing Otona Kawaii trends

Something I’d like to point out is a lot of the Onee-gyaru brands are doing a lot of these trends but a touch different. I’d like to show them below to show how you could use them in an Otona Kawaii wardrobe, but how they are Onee-gyaru as they are. I think it’s a good visual to see how trends may be the same, but style tribes interpret them differently.

otonakawaii-trends-as-oneegyaru-trends

 Resexxxy | Rady

From the recent Onee-gyaru spring collections. The trench coat, girly denim and big floral trends all will be popular with Onee-gyaru but in a definite Onee-gyaru style.

Rienda – The Otona Kawaii and Onee-Gyaru bridge

otona-kawaii-oneegyaru-rienda-spring

Lately it seems Rienda is doing a much more adult style, and not in the way that Rady is doing or other Onee-gyaru brands. It seems their style is a bit more simple and not as flashy as Onee-gyaru brands. For that reason they are a bridge between Onee-Gyaru and Otona Kawaii. They fit both categories.

Past trends for Spring 2016: Larme trends for Spring

I will probably wrap this up with an Aomojikei trends for Spring and then shut down trend forecasting to focus on other trends that pop up through the season or back to brand spotlights.

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | metoomitsu on instagram | metoomitsu on snapchat | metoomitsu tumblr – join/add/follow? :bow:

It’s just starting to get hot but this is the season for Fall exhibitions or tenjikai/展示会 as they are known and I really liked what I saw of Rienda, Duras and Mercury Duo so I thought I’d show them.

Just when I said I wouldn’t do this kind of thing, I do it… typical blogger.

I think summer is the worst thing ever, I fear it. Let it snowwwww, let it snoowwwww!!! Looking forward to Fall fashion (aka my favorite time of year and styles) makes me happy and I’m happy to report about it.

Rienda – Fall 2015 – Modern Glamour

Lots of traditional popular Fall themes such as pinstripe and houndstooth. Mixed with rich items such as jewel tones and fur coats along with floral onepieces.

Screen Shot 2015-05-20 at 2.24.45 PM

Their popular floral dress using an beveled weave for the Spring done in a more Fall palette

Screen Shot 2015-05-20 at 2.25.13 PM

Houndstooth and pointy shoes.

Screen Shot 2015-05-20 at 2.43.16 PM

Pinstripe and light tweeds.

Screen Shot 2015-05-20 at 2.17.58 PM

Transitional outfit but denim jackets are still alive for Fall.

Screen Shot 2015-05-20 at 2.20.18 PM

Floppy hats and mustard.

Screen Shot 2015-05-20 at 2.21.47 PM

Love this lady simple houndstooth.

Screen Shot 2015-05-20 at 2.16.18 PM

Rare all black coordinate by Rienda and floral bottoms.

source: Rienda girls insta and ameblo


 

Duras – Fall 2015 – Radiant Muse

A continuation of their Spring line with lots of kadeliscope (Persian inspired?) prints, restrained bodycon (tight but not often short) and a swingy bohemian style.

Screen Shot 2015-05-20 at 2.27.17 PM

That print dress is everything and I really want to buy it.

Screen Shot 2015-05-20 at 2.27.50 PM

The A-line dress trend and layered stripes are Spring trends done in autumn colors for Fall.

Screen Shot 2015-05-20 at 2.28.52 PM

Jeweled cardigan trend for Spring making a more subdued trend with pearls. Lots of light colored outers mixed with darker dresses.

Screen Shot 2015-05-20 at 2.28.40 PM

Extremely typical Duras styles. I bought the left dress in Spring in almost the exact same cut. More Fall hat trends.

Screen Shot 2015-05-20 at 2.29.10 PM

Such a cute bustier that could be done Larme or Agejo style. Lavender for Fall I have doubts on but this transitional coordinate makes it work. Duras wants to do a few lavender pieces so we’ll see!

Screen Shot 2015-05-20 at 2.29.00 PM

More tweed set-ups to come out.

Screen Shot 2015-05-20 at 2.28.31 PM

Trying to tell myself I don’t need this dress, but I love the color choices.

Screen Shot 2015-05-20 at 2.26.57 PM

The full collection looking fabulous. I love that they had a selfie mirror as their press advertisement.

Screen Shot 2015-05-20 at 2.27.41 PM

Pointy shoes again! Clutches are big as well as lady-like totes and 2-way bags (top handle + shoulder strap).

source: Select shop Rougefeel ameblo and Duras instagram


Mercury Duo – Fall 2015

Screen Shot 2015-05-20 at 2.30.22 PM

Just like Rienda, a mustard lace overlay item.

Screen Shot 2015-05-20 at 2.30.32 PM

A lot of brands may be trying to make fringe work. Unsure the inroads it’ll make this Fall.

Screen Shot 2015-05-20 at 2.30.41 PM

Boxy cropped blouses continue, and yes there’s mustard!

Screen Shot 2015-05-20 at 2.30.56 PM

A-line floral dress? A-line floral dress. Pick your brand you’ll probably find one.

Screen Shot 2015-05-20 at 2.31.07 PM

This hidden pleats look has been a small summer trend and could be a larger Fall one.

Screen Shot 2015-05-20 at 2.31.18 PM

In Fall skirts. Oh black you hide everything.

Screen Shot 2015-05-20 at 2.32.33 PM

A trend look for Mercury Duo fall. Earth mustard brown, and a floral long skirt, with fringe bag. The bucket bag style is becoming popular (vintage influences). Check all the prints with mustard options. Mustard will be so big!

Screen Shot 2015-05-20 at 2.32.47 PM

Toggle coats in pastels. Light outers will be very popular.

Screen Shot 2015-05-20 at 2.32.59 PM

Welcome back floppy hats.

Screen Shot 2015-05-20 at 2.33.09 PM

Floral sweater set-ups should be big with otona kawaii crowd, a trend from last Fall.

Screen Shot 2015-05-20 at 2.33.21 PM

Earthy mustard browns.

Screen Shot 2015-05-20 at 2.33.35 PM

Screen Shot 2015-05-20 at 2.33.48 PM

Screen Shot 2015-05-20 at 2.33.54 PM

Chunky heel + pointed toe. There will be so many colors and prints to choose from in this look for Fall.

Screen Shot 2015-05-20 at 2.34.27 PM

Their Fall transitional look.

Screen Shot 2015-05-20 at 2.34.35 PM

I think some brands will try to push culottes. I have doubts they will be successful, but hey mustard!

source: All Mercury Duo photos thanks to trefle select shop’s exhibition report check out their Ungrid report too if interested!


Check for these trends!

BIG Trends: FLORALS, browns, mustards, pointy shoes, light colored outers, A-line dresses, floppy hats

Medium trends: traditional prints such as pinstripes and stripes and houndstooth, pastels mixed with darker colors or browns, fringe, bucket bags, 2-way bags.

Florals for Winter? Moderately groundbreaking….

I actually am really excited for Fall and a lot of these trends seem shop-worthy now. A bit shocked by the complete lack of pants. I know Otona Kawaii and Oneegyaru brands don’t do them often but it definitely seems they’re not in style right now. It’s always cheaper to shop off season so maybe you can find some cute used or vintage pieces that reflect these looks for cheap!

follow the Doll on bloglovin | Universal-Doll facebook | Mitsu on twitter “miss_mitsu” | mewmitsu on instagram | inspired-doll tumblr – join/add/follow? :bow:

Rienda details:
katakana: リエンダ
website: http://www.rienda.jp/
number of stores: 7
this season’s concept: “Latina” colors give it sexy mixed with “Mystic Girly” nude colors give an edge to girly style.
what it’s really this season: Adult Girly mix with a few bold colors thrown in.
year began: 2004
model: Vivi’s Kana Oya

Aye papi! Can we get a nomination for Reinda for “worst use of English in a s/s catalog” for 2010? Oh dear and Mystic Girly :huh:  You’d think she was some patchouli smelling hippie instead of a bodycon chica. :P

View Post