Rienda details:
katakana: リエンダ
website: http://www.rienda.jp/
number of stores: 7
this season’s concept: “Latina” colors give it sexy mixed with “Mystic Girly” nude colors give an edge to girly style.
what it’s really this season: Adult Girly mix with a few bold colors thrown in.
year began: 2004
model: Vivi’s Kana Oya

Aye papi! Can we get a nomination for Reinda for “worst use of English in a s/s catalog” for 2010? Oh dear and Mystic Girly :huh:  You’d think she was some patchouli smelling hippie instead of a bodycon chica. :P

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