Secret Honey collaborated with Disney for a Frozen dress collection. All the items are inspired by Disney’s Frozen, bute they’re in the traditional Secret Honey otona kawaii style. The brand collaborates with Disney every season but I’m a bit surprised they were able to do a Frozen collection. They were inspired by all the characters: Anna, Elsa, Olaf and there’s even some Kristoff and Sven!
Frozen is wildly popular in Japan. Or how it’s known as アンナと雪の女王 Anna to Yuki no Jou. Just how popular? It stayed number one in Japan’s box office for 16 straight weeks. It outsold blu-ray records the first day of release. Frozen is the second highest grossing film in Japanese history. Why are they making a Frozen 2? JAPAN.
Some of the pieces are straight up Frozen cosplay but some are a little downlow Frozen and all are really cute!
The simple snowflake and rose crest cardigan is a big hit for Secret Honey
All the cute details from the movie! So nice! I bet this would be amazing to wear to Disney Japan.
The matching Anna blouse with gorgeous gold brooch.
And a cute Anna cape to complete the outfit.
Of course there’s a more simple mote-kei outfit with OLAF!!
This skirt has sold out and I’m so sad because it was top on my list. Scroll down for close-ups of the great design.
A more summery Anna Elsa dress. The two colors have different prints on them.
The Elsa coat! Do you see the print on the inside? I can’t even. It’s too nice and yet not too ELSA for daily use.
This cape is such a fairytale cape. It’s so lovely.
And the dress with the amazing prints. That Elsa dress just is so nice.
All the prices are higher than usual Secret Honey (8,000-25,000 yen or $70-$200 ranging of skirt prices to coat prices). I think this is to cover licensing fees because Disney’s are quite large. And hey that 120yen to USD is rumored to be over by January so might as well enjoy it now!
Disney x Secret Honey collabs are a common theme. They’re also doing a Marie collab as well as a Princesses collab. All of it is gorgeous and I will regret not buying a thing. I really do want the skirt.
I often blog about Secret Honey feel free to read more about the brand formerly known as Secret Magic before it blended with Honey Bunch.