Fint Japan is part seiso, part otome, part otona kawaii and all great as demonstrated by these super adorable shop staff. Nagoya Passe is a great mall right near the main Nagoya train station and always has stellar staff. The Fint Nagoya Passe store is quite small, really just kind of a short spur of a place, but always has great staff manning it. I went there last Spring and last Fall and I’ll probably be back this Spring because I do love Nagoya and a quick drop to Passe is always fun.

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The whole gang at Fint Japan Nagoya Passe!

So much individual style. Their shoe choices are just so damn cute!

Gingham again will be a trend for Spring. Gingham can’t be stopped. Along with girly denim.

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Fint Japan staff are the best. I love this giggly shot.

I wouldn’t have paired that seashell look with gingham, but I think it looks cute together. Fint has such a mix-and-match style. You can really take it a lot of style directions.

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It’s always the great details that keep me going back to Fint, and their great prices. Check out that super detailed seashell collar and her cute flower headpiece.

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Two girls were both rocking the double braids so I guess it was a trend within the staff. I like how her clear rubber bands don’t distract from the style. I think her coordinate and style look very otome. A detailed collar over a cardigan and a girly prim length skirt.

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Some really cute lashes on this girl! Lashes may have started in Japan as an everyday gal thing, but they’ve really dissipated and now everyone wears lashes. This girl reads as very seiso to me. Straight hair, dainty acessories, girly outfit but still simple and clean.

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Her hand painted nails and delicate accessories really seemed to match her sweet personality.

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Maybe a bit hard to tell but mermaid nails! Even though her nails are grown out I think they’re still pretty. It’s a process of everyone who has nails.

Previously: Fint Japan brand introduction | Other Fint posts including more shop staff snaps | Shop staff snaps all around Japan

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Along with letting me photograph the mon Lily store in Ikebukuro P’ Parco, the mon Lily staff kindly agreed to pose for shop staff snaps for the blog. I’m glad I got to photograph them. I feel like their style is more reflective of everyday Larme girls. Swankiss seems to get the reblogs and hype with good reason. But Larmekei and Larme Magazine aren’t really about just flashiness or flounces.

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The angel wall proved the perfect place to take photos of them. I really need my own angel wall!

Since it’s a new store I guess there wasn’t a shoe requirement. It usually depends store by store if the brands make the shop staff wear their own shoes or not. I wonder if the girl on the left was a rock style lover?

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Lovely close-ups of their outfits. Everything looks very nicely tailored on them. I really like the interesting fabric/texture on the girl on the left’s romper (found here).

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They’re actually in matching tops with little hearts cut out of them (seen here).

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Outfits suited to two angels.

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Recently Larme is trying to focus less on eyelashes (judging by their current magazines makeup sections). She decided to forgo them and just focus on circle lens and liner. She also decided on a pink-red shadow under her eyes instead of sparkly for eye definition. This is an upcoming trend about how to deal with eyebags and definition. Using colored shadows instead of sparkle to give the eye more impact.

When you scroll up to the other photos her eyes are definitely making an impact in the shots not as close-up. So surprising without eyelashes and darker shadows.

The other shop staff went the eyeliner and eyelash route, so both are working for the brand.

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You can see her red-pink under eye shadow from this angle better. I’m unsure if it would work for my eyeshape, but the trend is neat.

She’s also in simple Seiso hair with a trend velvet ribbon. Little velvet hair ribbons were big this Winter across most genres. I love how the collar frills and stands up so well. I may have to get this top.

mon Lily in Larme magazine

Sorry about the quality of these pics. I just don’t have the time right now to take better pics and my back dies each time I scan so that’s off the table. I’ll try to do some better shots of other parts of Larme later. Definitely when the Larme series continues.

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Larme issue 13 did retro style icons mixed with current clothes. They used Yui Kanno x Jane Birkin and a Monlily dress styled as a top and dress.

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Then Maria x Brigitte Bardot which is tons of great inspo

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All the possible outfits. Love the knee length Larme feel.

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The blue apron dress on the right is a Larme x MonLily collab.

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Another Larme collab. This cute coat.

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Adorable shoes and barrettes paired with more pricey items from Isbit Daikanyama (another store featured lots in Larme magazine).

In case you missed it this is a three part quick series of posts about mon Lily and Yumetenbo. 

Part one: Yumetenbo’s niche fashion forrays and mon Lily’s Ikebukuro store

Part two: mon Lily review and picks to buy now for Spring 2015 

Part three: mon Lily Ikebukuro shop staff and images of mon Lily from Larme magazine (this post)

 

A post tomorrow for Christmas all about Christmas photos from Japan and then a break. But hope you enjoyed this full peak into the brand and more Larme in the blog  :loveword:

 

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What is Seiso?

Seiso (清楚) is a more codified style but also more of a feeling. The kanji itself meaning “neat and clean” or “polished”. It’s a fashion style that also has its origins in Akamojikei magazines. It’s a style for both youth and young adults, the age range being around 16-35. Its exact history isn’t well known because “polished” has been a concept since there’s been clothing and many of the brands supporting it have been around for a long time. However the look as it is codified now started around 2006.

Seiso is for girls and women who want to look cute yet in a clean style. The style doesn’t really look at the opposite sex as a starting point (unlike Motekei or Akamojikei). Instead it’s about your own look of polish and feeling feminine. It’s a very popular style especially with young girls. The youth magazines that support it selling very well (Seventeen and Popteen).

 


 

Seiso vs. Otona Kawaii

Seiso is similar to Otona Kawaii, however it’s not Otona Kawaii. Otona Kawaii focuses on a softer look and less tailored.

fint Seiso vs. Otona Kawaii

A great example are these Fint (brand post 1 | 2 ) coordinates. A shop staff on their blog put together two coordinates featuring the same skirt. To the left is her Seiso coordinate and the right is her Otona Kawaii coordinate. With Seiso the hair is simple and the outfit is smooth to the body.

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Seiso vs. Otona Kawaii

Similar length and cut hair but different styles. To the left is very Seiso hair. Smooth, girly, polished.  No curl or bottom curl is more popular than all throughout curl. Side parted bangs are very common. To the right is Otona Kawaii hair with volume and softness and a light messiness.

Makeup tends to be pretty similar between both trends with a soft natural feeling, although Seiso wearing less is better.


Breaking down Seiso

Unlike say gyaru or lolita you won’t see magazines saying “Top 10 Seiso Coordinates” instead it’s more of a feeling of “that’s really Seiso” or Seiso-kei (清楚系). Girls often won’t say they’re this style, but instead will say an outfit or hairstyle is “Seiso” or they like to dress in a polished fashion. The more common term for girls who follow this style is “Seiso Joshi” (清楚女子).

Seiso is often called “Retro Kawaii” in magazines. It’s also a term used to describe Idol-kei, especially AKB48’s rival Nogizaka46 (乃木坂46).

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Nogizaka46 in very smooth “polished” hair.

 

Seiso themes:

A big word I like to use to describe the style is tailored. If the outfit looks girly yet tailored, than chances are its this style.

Common themes no matter the season are:

Hair – black or brown hair, bottom undercurl or straight hair with bangs,

Make-up – simple natural make-up

Colors – neutral tones especially browns, whites and beiges, use of one pastel, pinks, preppy colors such as red, navy and green. In the coordinates you’ll see there’s not a lot of black, instead navy or grey is a more common color.

Coordinate themes – a trad jacket over a onepiece, a cardigan or knit set, flared not tight skirt, blouses instead of t-shirts, tailored instead of casual.

Seiso-style magazines :

Seiso magazines are varied because it’s a youth and adult fashion look: Seventeen and Popteen are youth fashion magazines. More and Mina are both older magazines. All magazines listed above do not just feature Seiso style. I chronicled Popteen’s move to SeisoGyaru previously here.

Seiso-style brands:

Rope, Earth Music Ecology, Nice Claup, Fint, Allamanda by INGNI, Lowry’s Farm, Mystic, Axes Femmes, Mysty Woman, Apuweiser-Riche, Minirdees, Amavel. Sweet gyaru brands such as Ank Rouge and Ingni can also be worn more Seiso.


Shop Staff Coordinates in Seiso Style

All of the coordinates shown are by shop staff who titled their looks Seiso.

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Fint shop staff in the same onepiece.

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MystyWoman (left) and Earth Music Ecology (right) shop staff

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EHyphen World Gallery (left) and Lodispotto (right) wearing neat-and-clean items

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Two Nice Claup shop staff

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Classic Seiso hair: straight with a curl

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Ank Rouge Director Okarie posted her summer Seiso coordinate.

Style points to note: simple beiges and whites, hair half up, straight hair with side fringe

Although all the coordinates feature shorter skirts or ones right above the knee with the maxi and flare skirt trends of this season expect to see longer skirt coordinates. However they will probably be paired with a tailored blouse and the same simple hair.

Seiso Coordinates

Thanks to Coordisnap there’s over 1,000 posts of Seiso coordinates by everyday girls.

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This is all from summer so you can see there’s more of a summer silhouette, but the look remains similar. You can see most of the girls have smooth, straight semi-long dark hair. That’s the default Seiso-style hair for everyday girls who aren’t shop staff, but highschool or college age.

With Larme-kei emerging a lot of the youth brands of Seiso are starting to cater towards it. However most of the outfits in Larme magazine aren’t Seiso even if some of the seis0-like brands are in Larme, it’s all about styling and color choices. Again the keys for this look are simple, tailored with smooth hair which isn’t Larme style.


More resources?

Hair – A link of Seiso hairstyles tagged by hairstylists on Kirei Style

Adult Seiso – Here’s a good Naver of adult Seiso coordinates: http://matome.naver.jp/odai/2139096041313775401

An amusing article about a girl who won the Love SunShine Gyaru model competition last year who turned Seiso

This was a Japanese Fashion University post. Want to learn more in depth about Japanese fashion? Click here.

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