Buying skincare and makeup in Tokyo sometimes is just stumbling to the right places, but it doesn’t have to be! I’d like to simplify shopping and give you two easy walking areas to get all your make-up and skincare needs handled. I actually ended up making a google map that you can save for easy directions and access.

I’ve recommended shops located near two train stations Shinjuku and Harajuku. But just in case you’re parked somewhere else for your visit in Tokyo I’ve added a few points of interest.

I’ve also listed if places are tax free or not from my experience.

 

Google has allowed me to make notes on each map point so you can click through and see points of interest, but below I’m going to explain them all as well.


Skincare and Make-up in Tokyo – Harajuku area

Harajuku is slowly becoming one of the better places to shop for skincare and make-up in tokyo. Tourism has really ramped that up and there are several good places to check out between crepes and style gawking.

 

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Etude House

Takeshita-dori

japanese:エチュードハウス
address: 東京都渋谷区神宮前1-16-5
jp site: etudehouse.jp

Newly built Etude House on Takashita street is one of the wonderful improvements to Takeshita. The pink castle outside and jewelbox inside hold lots of stock and it’s the best place to shop for Etude House in Tokyo. From my experience they seem to offer more novelties (freebies) and if you’re searching for a particular Etude House product you’re most likely to find it here.

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Etude House Japan prices are cheaper than YesStyle and Jolse so stock up!! Since it’s on Takeshita getting there is a pain and it can get packed, but it’s still a lovely store.


 

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Matsumoto Kiyoshis are immediately recognizable for their garish mustard and blue colorways.

Matsumoto Kiyoshi

Tax Free

Takeshita-dori

japanese:マツモトキヨシ(マツキヨ sometimes shortened to)
address:東京都渋谷区神宮前1-16-7
site: here

Matsumoto Kiyoshi is a drugstore chain found most anywhere in Tokyo. It’s a great place to buy drugstore brands (Kate, Visee, Hada Labo, Shiseido, Canmake) of skincare and make-up in Tokyo or the rest of Japan. The two floor Takeshita shop is one of the larger ones, but can also be a bit packed. I also recommend the Ikebukuro location Sunshine-dori. But if your time is cramped maybe this is better saved for going to the one near your hotel?


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Ainz & Tulpe

Omotesando-dori

japanese:アインズ&トルペ
address:150-0001 東京都渋谷区神宮前1-13-14 原宿クエストビル
site: here

One of the hidden gems on Omotensando. Ainz & Tulpe is a two floor megastore of skincare and make-up in Tokyo. If you’re hunting for low or high priced Japanese brands it’s your best shot to find them here. Well lit and not as packed as Matsumoto Kiyoshi. They also have a location in Shinjuku and Shibuya’s Centa-gai but it’s not as well stocked.


 

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Les Merveilleuses by Laduree

La Foret – 1.5 floor

japanese: レ・メルヴェイユーズ ラデュレ
address:150-0001 東京都渋谷区神宮前1-11-6
site: japanese | english

It’s like stepping into Versailles but with make-up. Located inside La Foret the shopping experience is always wonderful. Browse all their collection, I have yet to be told anything is out of stock unless it was seasonal. Recommend picking up a blush of your skin type (cream for dry, powder for normal to oily).

Mitsukoshi Ginza is the other store in Tokyo. Others in Kyoto, Osaka and Nagoya.


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The Shu Uemura pop-up in Shinjuku

Shu Uemura

Tax Free

Omotesando Hills Mall – 1st Floor

japanese:シュウ ウエムラ
address: 東京都渋谷区 神宮前4-12-10 表参道ヒルズ西館1F
site: shuuemura.jp

Located in the ritzy Omotesando Hills mall, this Shu Uemura location is quite chic. But it’s also right on the ground floor and has a street entrance. The store is always packed with lots of staff and you can get in and out. Their oil cleanser is my Holy Grail item even if it’s pricey.

 


 

Skincare and Make-up in Tokyo – Shinjuku Area

 

 

Outside the east exit hip young mall Lumine EST should be your first stop for all types of make-up and then spread out walking to Tokyo’s Korea town, Shin-Okubo.

Etude House

Lumine EST – 2nd Floor

japanese:エチュードハウス
address:160-0022 東京都新宿区新宿3-38-1
jp site: etudehouse.jp

Not as big as the Takeshita location or as well stocked. This shop on the 2nd floor near Starbucks still has lots of options to see.


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Inside a Plaza store. Lots of displays and well lit.

Plaza

Lumine EST – 5th Floor

japanese: never used
address:160-0022 東京都新宿区新宿3-38-1
site: plazastyle

Plaza often has brands I have a hard time finding at other places. Excel drugstore make-up is one of them. Excel brow pencils are a savior if you are blonde or even a redhead and want the right color brow pencil. Lots of quirky gadgets, snacks and bath salts even roomwear and cups as well. The Shibuya 109 basement level two store is better stocked for make-up but this is second. Also the Plaza Ikebukuro Sunshine City store is nice.


 

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Skinfood

Not Tax Free

Lumine EST – 4th Floor

japanese: スキンフード
address:160-0022 東京都新宿区新宿3-38-1
jp site: skinfood.jp

A great place to sample and pick up tiny items, but sadly Skinfood Japan is very overpriced. A face cream may be marked 2x the original amount. Check your on-line prices before making any big purchases.


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@Cosme Store

Tax free over 5,000 yen

Lumine EST – Basement 2

japanese: アットコスメ
address:160-0022 東京都新宿区新宿3-38-1
site: cosmestore.net

Located on basement level one next to the elevators this cosme store is not the best lit and can be a pickle getting to for a first timer. All that aside @cosme store is actually the manifestation of cosme.net a ranking and review site used by thousands of women in Japan. It’s like Make-up Alley with a better interface. They also give out awards every year, kind of like “Allure’s Best of Beauty” winners. Make-up companies happily sticker on their products that they are #1 in the @Cosme rankings. Too bad the location and the lighting drive this down a little, but tons of good make-up brands high and drugstore and rankings clearly shown in front of make-up products.

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Their big ranking system and horrible lighting. See all those stickers on their products, that goes in all stores not just the @cosme store

Loretta hair care line sells inside @cosme Shinjuku and smells amazing and has gotten me addicted thanks to the recs of Nicola, Alanna and Siobhan.

Marui Shibuya 5th floor also has an @cosme store, Ueno Marui and Lumine Ikebukuro are other locations. (Marked on the map)

If you are in Osaka. I 120% recommend going to the @cosme store inside the giant Tsutaya on popular Dotonbori in Shinsaibashi. It’s on the 4th floor and is everything that the @cosme store in Shinjuku isn’t. Well lit, wood paneled, lots of space.  Since it’s inside Tsutaya they even have lots of magazines related to beauty right on the same floor. And there’s bench seating to sit and read. And!!! It’s open until 12:00!! If you love make-up or skincare even a little and you’re in Osaka, do not miss it.

 

…also in Lumine EST a MAC store (b1), BodyShop (b1), Paul & Joe Beauty (b1)


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Jill Stuart Beauty

Shinjuku – Lumine 2 2nd Floor

japanese: ジルスチュアート ビューティ
address: 東京都新宿区新宿3-38-2
site: japanese | english

Jill Stuart gets a lot of love for its packaging, bright girly colors but also for its aesthetic of using gel colors and shimmer. Its sister brands are Paul & Joe Beaute and Les Merveilleuses by Laduree. Nestled next to Lumine EST is Lumine 2 in Shinjuku.


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DHC

Shinjuku East Exit Underground – Subnade 2nd floor

address:160-0021 東京都新宿区歌舞伎町1サブナード1号 新宿サブナード地下街2丁目
site: dhc.co.jp | english site: dhccare

DHC calls itself “direct skincare” selling out of tons of shops inside Japan. Its biggest love overseas is the DHC Deep Cleansing Oil for make-up removal. Inside Japan they’re know for peddling tons of diet pills and protein shakes. Imagine if Slimfast did make-up? Kind of DHC. The easiest one to get to in Shinjuku is inside Subnade an underground shopping complex reached by the JR East Exit or going down many of the staircases in Kabukicho noted with “Subnade”. But there are several located around the Tokyo area (Ikebukuro, Shibuya).

You might want to check if Matsumoto Kiyoshi has the DHC product you’re looking for first instead of going on this hunt. They do stock a small selection.


Muji

Shinjuku West Exit

japanese:無印良品
address: 東京都新宿区新宿3-15-15
site: muji.com

The famed simple shop has launched a line of make-up that’s made with basic ingredients and is praised by some. More sought after by skincare and make-up lovers are the jars and acrylic storage that make hoarding that much easier. A pass if you’re not deep into skincare or makeup or worth checking out. Muji is one of my favorite places to buy gifts for others.


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Takashimaya

Shinjuku New South Exit

japanese: タカシマヤ
address: 151-8580 東京都渋谷区千駄ヶ谷5-24-2
site: takashimaya.co.jp

This big department store can be hassle to get to sometimes, but for that reason maybe it is also quiet. If you’d like to buy high end make-up and get pampered I really recommend this department store. When I was in college this was my horrible day at school escape.

Avoid: Shinjuku Isetan. Crowded with tourists definitely not the pampering experience one should expect with high end cosmetics.

Other department store reccomendations: Shibuya Station Tokyu, Ginza Takashimaya


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Don Quijote (Donki)

Okubo/Shinjuku

japanese: ドン・キホーテ
address:169-0072新宿区大久保1-12-6
site: donki.com

Admittedly this is a walk from Shinjuku station but a pleasant one. However you can also get off at the Shin-Okubo JR Station via the Yamanote Line or the Okubo JR Station via the Chuo Line. This is my favorite Don Quijote inside Tokyo as I’ve said often. Lots of space, lots of things to buy and see.

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Tourist warning: Donki loves to triple wrap their packaging to prevent shop lifters buying cosmetics often requires scissors and the tools from Q and James Bond to open it up.

Other recommended Donkis: Ikebukuro East exit, Nakano Broadway, Ueno, and Roppongi

Donkis to avoid for better Donkis: Shibuya, Shinjuku

Protip: Right next to the Okubo Donki is delicious Hotteok shop or ホットク in Japanese Hotoke  definitely must try!


 

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Skinholic

Okubo/Shinjuku

japanese: スキンホリック
address:169-0072 東京都新宿区大久保1-12-15
site: http://ehiroba.jp/skinholic/index.html

The best Korean skincare and make-up store in Tokyo. ShinOkubo aka Korean town especially since the newest Korean wave has hit has put up so many tiny Korean skincare stores. Or its skincare mixed with Big Bang merch. They’re all fine and good but Skinholic stands out. Well lit, lots of tester bottles, new products. Mask super packs. This is my one stop shop for Korean skincare and make-up. One of my favorite things about Skinholic is they arrange most products by their type. So you can compare BB creams side by side without fluttering to one brand or another.

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Inside Skinholic (source)

I look in other shops in Shin-Okubo but I usually only end up buying from Skinholic. Their selection and displays can’t be beat.


 

The Face Shop

Shin-Okubo/Shinjuku

japanese: ザ・フェイスショップ
address: 169-0072 東京都新宿区大久保1-12-1
site: thefaceshop.jp

Located right near Skinholic, Korean brand The Face Shop launched its own stand-alone store in Shin-Okubo. It’s a classy two storied affair that has tons of stock.

 


 

Whoa Mitsu you listed like 90 places… tl;dr

Sorry I love make-up and skincare and I want to give you ALL THE OPTIONS! If you’re not as skincare and make-up obsessed or just short on time my top catch-all types of cosmetics and skincare recommendations are: @cosme, ainz&tulipe, Matsumoto Kiyoshi or Donki, and skinholic. I can’t lower any more than that, you’re a devil for asking  :catno: .

 


 

Before you leave out the airport! Yojiya

yojiyagoods

The girl the mirror is their famous logo. Pictured: blotting papers, Yuzu lip cream and Sakura soap

Extra shout-out before you leave! Yojiya Kyoto skincare and make-up in all Tokyo airports

japanese: よーじや
address: ALL AIRPORT TERMINALS IN TOKYO
site: yojiya

Yojiya, Kyoto’s long term brand famous for their blotting papers is located in all terminals of Narita and Haneda airports. Personal favorites are the yuzu lip cream and their selection of soaps in Japanese flavors like matcha, sakura and yuzu. They make great gifts and in airport they won’t count against your luggage weight! Yojiya is also located in the train station of Shin-Osaka and all throughout Kyoto.

Side notes:

I have left off all goods maker Loft just because their Shinjuku store is a little cumbersome and sometimes their beauty selection isn’t the best. Shibuya Loft is best if you’re in the area.

Although Korean brand Tony Moly once had a shop in Shinjuku it is since gone. Now they have a website (tonymoly.jp) that does on-line orders. Missha (missha.jp) has some stores in odd places around Japan although not many convenient to tourism. Missha’s Ikebukuro store in Lumine on the 7th floor is the best bet (171-0021 東京都豊島区西池袋1-11-1 ルミネ池袋7階). Missha and Tony Moly are both found in Skinholic along with select goods in Plaza stores.

 

…a map and everything. Man I feel like today’s post is the most organized I’ve ever been. Gudetama me is so proud of this. Coming up the companion to this post. Where to go to find individual Japanese brands of make-up by store.

 

I like to blog and review about kawaii make-up from Japan and Korea. Check all the posts here.

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One of the more bizarre posts I’ve made about gyaru brands and shop staff, Rady shop staff in Shinjuku Lumine EST were arrested and charged with stealing clothes.

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Rady charisma shop staff HyeonJeong and Risa currently in jail for theft.

Rady shop staff thievery news

On February 3rd three Rady shop staff were arrested at the main Shinjuku Lumine EST store. The one I previously talked about as one of the most successful stores in Tokyo.

I previously quoted in the gyaru decline article that “Rady currently reports profits from only its Shinjuku Lumine store as 60,000,000yen monthly. About $500k a month.”

Those arrested were current employees and popular shop staff Ko HyeonJeong (高賢貞) and Katsumata Risa (勝又里紗). Along with former staff member Kaida Ren (海江田廉) a guy.

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All three together including former shop staff Kaida Ren.

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Formal police layout to show the clothing they took.

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Taking around 25 coats and jackets worth about 10,000 USD

They were arrested for taking 1.1 million yen (around 10,000USD) worth of clothing last November through December from the Shinjuku Lumine Est warehouse in the basement below. Taking mostly big items like coats and jackets. The news program reports the items mostly coming from Hysteric Glamour which is a pricey denim and casual brand.

It has come out during the investigation that they have looted various warehouses and clothing thought to total 5 million yen ($45,000USD) starting in Spring 2014.

They realized they could enter a warehouse as long as they said they were shop staff and take whatever. They always took clothing from stores other than Rady.

According to a news report the people are reported as doing it solely for money.

rady-theft-hyeon

“I wanted some extra cash.” says Risa

In a statement they said they wanted some extra cash and their regular salary wasn’t cutting it. They made the money by reselling the clothes to thrift stores. The news program reports reselling mostly to a used store in Shimokitazawa.

Despite the glamorous appearance of shop staff, Rady Shop staff who work there only get paid around 880 yen an hour. For those curious HyeonJeong’s instagram.

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Risa being arrested

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HyeonJeong being taken away.

A news report about the thefts.

Shinjuku Lumine EST Rady closing

Rady’s parent company SMBrand issued a formal apology on February 4th but it’s been silent since then. Yesterday February 21st Rady announced on their official blog post that they were closing their Shinjuku Lumine EST store. They have also wiped out any trace of HyeonJeong, Risa and Ren from the shop staff ameblo.

Founder and designer Shizuka Mutoh wrote that the Shinjuku Lumine EST store will be closed because of this business. The Omotesando store will stay open as well as the Osaka location. She aims to make the Omotesando location the jewel of the brand. I have a blog post coming with Rady Tokyu Plaza Omotesando shop staff and I’ll show off the store!

 

This is a big blow to Rady. It’s their most expensive store and was only renewed a few months ago.

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The glass casing around the chandelier print was actually their dressing room that fogs up when someone uses it.

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Along with that there were 2 video walls and Swarovski decoed earphones in Rady prints.

Good luck Rady and good riddance thieves.

News sources:

Mainichi Daily English about the original arrest

Breaking News JP

GirlsChannel chat about the Rady thieves. 

A big thanks to Oneegyaru lover Charlotte keeping up with the story and updating on the closure. 

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Merry Jenny (メリージェニー) is an aomojikei brand by Mark Styler (that does Murua, Emoda, Dazzlin, and Jouetie). It was started in 2012 by Yui Yoshikawa (吉河唯 blog models press interview here). She previously modeled in Vivi as a reader model (読者モデル), and was Dazzlin’s Visual Director. Merry Jenny follows in Dazzlin’s footsteps but also contains a unique almost Wes Anderson influence.

Merry Jenny quick details:

katakana: メリージェニー

About the brand: The concept is a happy girl 18-23 (all these narrow age windows for brands, so crazy). Since a happy girl is “Merry” and a popular girl’s name is Jenny the moniker “Merry Jenny” came about.

The main theme is “Innocent Kitsch Girl”.

This season’s theme is “Pranky Little Girl” a mischievous little lady

Stores: 4. Two in Tokyo. Two in Osaka

social: site | brand blog | instagram | twitter

Merry Jenny Autumn Runway

Like all Mark Styler brands Merry Jenny does a runway collection. Sadly like all Mark Styler brands the look is a bit more dolled up. If it was buyable like runway style I’d put it top 10 of favorite brands.

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Check out all the bows and other 3-d elements set in rich jewel tones that make the look seem retro youthful not childlike. The collection reminded me a lot of Miu Miu and Olympia Tan’s collections.

Kitsch from Merry Jenny AW 2014

Although their regular line isn’t as polished as the runway it still offers tons of kitsch and is one of the main reasons to enjoy the brand.

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Sweater sets are super trending everywere in Japanese fashion but Merry Jenny made the design their own by doing a quirky scribble print and making the bottom skirt flare instead of the popular straight style.

 

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I don’t know why but I think this is fabulous.

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This phone case sold out immediately. Love the traditional ribbon flap bookmark accent.

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Scribble line patterns across sweaters are popular especially in a navy/white or black/white combination but added kitsch was the astronaut.

Merry Jenny Shinjuku Lumine EST Shop Staff

On the second floor of Shinjuku Lumine EST is tucked the Harajuku-leaning aomojikei group of brands with Nadia, Jouetie, Lowry’s Farm and Merry Jenny. It’s a tiny store, but all Merry Jenny stores are. They’re always stocked and have super cute friendly shop staff.

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Of course houndstooth was the name of the game last Winter season so they’re both on the houndstooth prints.

Headbows were big last year and are even bigger this year.

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Check out their flatforms. Not so popular this year. Instead it’s flatter loafers, furry shoes and heels with bows.

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Sweater set-ups which had some traction last year are now all the rage.

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Her make-up in a lovely aomojikei style. I’m a bit unsure if she’s in circle lens, they’re getting so natural now.

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Her hair was so polished and smooth, I’m curious if she got a straight perm!

More aomojikei brands? What’s Aomojikei and more aomojikei brand talks and staff snaps

Need more shop staff snaps? Over 150 and growing here

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To  celebrate the Christmas collaboration of Takahashi Murakami and Shu Uemura6 Princess” (http://www.shuuemura.com/xmas/) they opened up a pop-up store in Shinjuku Station aka the world’s busiest train station. I was there several times in November and got to talk to the staff and they were super friendly and allowed me to take some pictures in their store and of their super special Shu Uemura make-up UFO CATCHER!

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The small pocket of a pop-up store for Shu Uemura x Takahashi Murakami

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Inside the awesome 6 Princess Shu Uemura make-up UFO Catcher! For every 1,000 yen ($10.50) you spent there you could have a try. They have make-up pouchers, full size lipsticks, eyeshadows and their famous cleansing oil. Before each try the assistant who was super friendly asked which item I’d like to win. She then opened up the UFO Catcher and positioned them for me. I won 2 lipsticks and 3 cleansing oils!  :alpaca:

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Another awesome piece of the store was their special Shu Uemura Bearbricks to display their eyelashes. So cool right?

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If you’re in Tokyo in December there’s still time! Worth it for the make-up you can win!

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Their whole tiny store was decked out with Murakami pieces. It makes me sad I didn’t buy everything!

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Sadly I took a poor picture of this, but it’s the cute Takahashi Murakami pins all the 6 Princess Shu Uemura Shinjuku pop-up staff got to wear on their uniforms (you can see my shop staff up above in it).

I’ve got a mini review of the products I purchased coming soon (eyeliner, eye lash curler and lip/blush) but I wanted to make sure travelers were aware of this awesome shop before it goes away.