Since I hadn’t shown the Murua catalog, but shown the Emoda catalog take a look at some great catalog shots. So much fun attitude in these! I also discovered some staff blogs for all Murua stores so let’s dig in to tons of lovely pics
Now Murua can be considered Oneegyaru (お姉ギャル), it’s a brand that appeals to those older gals. The types of gals who shop at Sly, Moussy, snidel, Mercury Duo, Egoist, Golds 81 and Duras. Murua gets coverage in SCawaii, Blenda, Nuts and Jelly which appeal to older gals. These kind of gals are most found on 6th floor of 109 that houses Moussy and Duras. However, they’re also found at Marui, Marui Jam and Lumine EST in Shinjuku.
number of stores: 13 (already!!)
stores in Tokyo: Marui Jam Shibuya B1F, Ikebukuro Parco B1f, Lumine EST Shinjuku B1F
producer: Momoko Ogihara 荻原 桃子
this season’s concept: “Charming Girl” Sometimes sweet, sometimes cool, this girl is able to change depending on her mood.
1. Their offices are located in Osaka. Which is pretty rare for any fashion brand.
2. They are owned by a conglomerate which also runs Emoda, Dazzlin’, Mercury Duo, Laguna Moon and Han Ahn Soon.
Shots from their Spring Summer 2010 Catalog. All shots can be found on their website.